Aleesha Sharma Email & Phone Number

➼ Produced content strategies, plans, content reports, and competitor analysis to drive lead generation and customer acquisition.- Attracted 400,000 visitors to the blog/Admissions Guide within one year.- Increased the site CTR by 42% over one year.➼ Created and continually optimised two sets of fortnightly newsletters, tailored for two geographic regions.- Consistently achieved a 45% open rate and 8% CTR.- Reached peak open rates over 60% and CTRs up to 32%.➼ Played an integral role in the website refresh project, overseeing information architecture, content audits, content generation, and team management.➼ Conducted A/B tests for web copy, web CTAs, web design & email subject lines, and led customer interviews to gather insights, enhancing user engagement and achieving increases of up to 9% in web conversion rates.➼ Managed the marketing website and content marketing projects, working closely with an external web developer and SEO agency to execute key initiatives effectively.➼ Helped to launch Medify's TikTok channel, which grew from 0 to over 5,000 followers in one year.

➼ Wrote high-converting copy for newsletters, social media, sales pages, blogs, surveys, product emails, press packs, videos, PPC ads, banners, and more.➼ Achieved a 933% increase in email revenue as a result of an email upgrade campaign.➼ Provided ideas and insights to enhance content, such as experimenting with a long-form story format on the company's Instagram, resulting in the top-performing post in three years.➼ Established, managed, and optimised processes for social media, newsletters, and Medify's bursary scheme, to ensure efficiency and consistency.➼ Managed bursary students and external content writers, regularly reviewing their work and providing guidance and support on projects.

➼ Contributed to the development of email marketing templates, created a comprehensive email marketing toolkit, and launched campaigns to a database of over 2,000 B2B contacts.➼ Managed and grew the company’s Facebook, Twitter, Instagram, and LinkedIn channels, boosting employee advocacy and achieving a 30%+ increase in followers.➼ Responsible for creating a content calendar, content best practice guide, competitor audits, and social media reports, to establish new processes following a company rebrand.➼ Handled content across the Intranet and company website, regularly publishing blogs and articles, optimising web pages, and ensuring all information was accurate and up-to-date.

Woking, England, United Kingdom

➼ Collaborated closely with the Technical Director to create and develop the content service, driving strategic growth and supporting key business objectives.➼ Significantly improved clients' search engine rankings, such as elevating content by 98 positions in Google search results.➼ Produced SEO optimised content strategies and copywriting guidelines in line with best practice and Google’s latest algorithm updates.➼ Successfully ran SEO copywriting workshops to upskill and empower clients, enhancing their content creation capabilities.➼ Conducted comprehensive content audits and leveraged AI & cognitive SEO tools to optimise clients’ content, boosting its search ranking potential and ensuring accurate categorisation by Google.➼ Assisted in building and testing careers sites for high-profile clients, including Virgin Atlantic and Games Workshop, to improve user experience and functionality.

Woking, England, United Kingdom

➼ Delivered digital marketing campaigns for high-profile clients including Boots, Virgin Atlantic, Virgin Holidays, and the John Lewis Partnership.➼ Regularly wrote articles for the company website, showcasing industry expertise and enhancing content quality to capture a wider audience.➼ Provided support across key areas (web, PPC, research, and social media).

Woking, England, United Kingdom

➼ Wrote and copy-edited content for three monthly print magazines (‘WUWO Magazine’) distributed in Woking, Watford, and London, upholding high editorial standards to appeal to a broad readership. ➼ Supported the production of a quarterly magazine for 20,000 Thames Valley Housing residents, ensuring top-quality content delivery.➼ Independently managed content marketing and social media for several organisations, including the Professional Publishers Association.➼ Conducted interviews with celebrities such as Nick Helm and Scarlett Alice Johnson, creating engaging content for readers.➼ Contributed to pitch writing and participated in sales meetings, helping to secure new business partnerships.

Woking, England, United Kingdom

➼ Authored articles for WUWO Magazine’s monthly print edition, covering a range of topics including tech, art, events, science, and gaming.➼ Helped manage WUWO Magazine's website and social media platforms, successfully boosting its online presence and audience engagement.

Woking, England, United Kingdom

Planned and led sports sessions, art classes, birthday parties, and summer holiday camps.

Sunbury-On-Thames, England, United Kingdom

Conducted desk-based research and assisted with administrative tasks to support team operations.

Bachelor Of Arts (Ba), English Literature, 2:1

Activities and Societies: Creative Writing Society, Spark* Newspaper

History, Psychology, English Language & Literature

Activities and Societies: Chamber Choir, Concert Band