Leigh Petersen Email & Phone Number

Indianapolis, Indiana, United States

All things marketing and communications: branding, design, research, consulting, strategy, planning, IA, UX, copywriting, advertising and more.

branding, creative direction, strategy, art direction, copywriting, marketing, consulting, problem-solving and general "sense making".

Creative team leader and digital strategist for a wide variety of local, regional and global clients in the B2B, B2C and non-profit realm.– Advocate for the importance of interactive media and continual self-education on advancements and trends in the space– Monitoring and participation in most major social networks on behalf of company– Assessing client’s.

Managing a team of print and interactive art directors and designers. Responsible for quality of all creative work; client consulting and selling creative solutions; strategizing, estimating, conceptualizing, and planning of specific executables including print, interactive and broadcast campaigns, multimedia content, collateral, guerrilla marketing.

(Formerly Bates USA) Partner with Senior Copywriter to develop conceptually sound and strategic B2C and B2B print and broadcast advertising campaigns. Direct the work of other designers and manage all aspects of creative development including selecting and directing photographers, illustrators and other freelancers. Conducting photo and video shoots.

Indianapolis, Indiana Area

Partner with art directors to create a myriad of print, outdoor and broadcast communication solutions for B2C and B2B campaigns. Recommend printing techniques and educating on preparing print-ready production files.

Develop creative concepts and graphic design solutions for print collateral, advertising and packaging.

Design and production for print, identity, events, and publications. Performed management duties as well, including accounts payable/receivable, client and vendor management, print buying and print production management.

Launched career as an intern in New York City. Worked/studied under team of talented designers. Responsibilities included all manner of traditional design processes such as darkroom work, hand illustration, traditional typesetting, key-lining, printer's layouts. Helped company implement it's first computer workstation and began my love affair with Apple Mac.