Leading the design, implementation and continuous improvement of learning initiatives to enhance the commercial capabilities of sales and marketing teams. Leveraging my expertise in instructional design, performance consulting and change management, I craft tailored training programs that are directly linked to business outcomes. Through collaboration with cross-functional stakeholders, I champion a culture of learning and excellence.

Developed and implemented the European Marketing strategy to contribute towards market share and revenue growth targets:- Led the translation and execution of the global marketing strategy into impactful regional programmes, owning a budget and defining the price strategy- Launched commercial activation of new product introductions ensuring alignment between marketing and sales objectives- Developed and delivered high-quality sales training. Led the learning community to share best… Show more Developed and implemented the European Marketing strategy to contribute towards market share and revenue growth targets:- Led the translation and execution of the global marketing strategy into impactful regional programmes, owning a budget and defining the price strategy- Launched commercial activation of new product introductions ensuring alignment between marketing and sales objectives- Developed and delivered high-quality sales training. Led the learning community to share best practices across the region. Launched the “Knowledge in a snapshot” program for the continuous development of the salesforce - Created an Education program delivered from customers to customers - Managed relationships with Key Opinion Leaders and industry partners- Recruited, developed and managed the intern team. Ensured people growth and development of expertise Show less

Two-year Leadership program including 3 assignments in different countries:1) Commercial Simplification & Operational Excellence Leader- Facilitated work-outs to identify strategic Kaizen opportunities- Drove Kaizen implementation, simplifying and optimizing business processes2) Market assessment Leader for the new Joint Venture between GE Healthcare and Microsoft - Assessed customer installed base to develop a business strategy based on customer needs, product… Show more Two-year Leadership program including 3 assignments in different countries:1) Commercial Simplification & Operational Excellence Leader- Facilitated work-outs to identify strategic Kaizen opportunities- Drove Kaizen implementation, simplifying and optimizing business processes2) Market assessment Leader for the new Joint Venture between GE Healthcare and Microsoft - Assessed customer installed base to develop a business strategy based on customer needs, product perception and key organizational priorities. Built a maturity model to assess organizations in multiple dimensions such as governance, people, data management- Provided customers with recommendations and strategies to increase ROI based on needs diagnostic3) Built the AssetPlus business infrastructure to penetrate the Spanish market: - Achieved partnership agreements with two of the main national leaders, a $16B company and the SAP number one distributor. Coordinated a cross-functional team including Legal, Finance and Compliance departments to issue contracts according to negotiations with partners- Launched commercial activation delivering sales training. Raised brand awareness through congress participation and telemarketing campaigns, reaching over 100 hospitals Show less

Conducted a Spanish market maturity assessment, identified a business opportunity of $4.5M for AssetPlus and defined a value proposition:- Segmented customers , identifying the 3 main routes-to-market- Assured alignment between EMEA strategy and regional sales activation plan- Developed and managed relationships with Healthcare maintenance public authorities- Led an EMEA market study to analyze competitors and trends to assist in the development of AssetPlus roadmap

Executed the EMEA marketing plan for an Asset Management software, AssetPlus:- Organized international user clubs and road shows in Europe & EAGM, managing budgets for the events and achieving the brand engagement and business opportunity generation objectives.- Coordinated marketing collaterals such as newsletters & brochures for different geographical zones- Conducted an “Attractiveness criteria” market analysis and identified key markets to penetrate for the growth strategy… Show more Executed the EMEA marketing plan for an Asset Management software, AssetPlus:- Organized international user clubs and road shows in Europe & EAGM, managing budgets for the events and achieving the brand engagement and business opportunity generation objectives.- Coordinated marketing collaterals such as newsletters & brochures for different geographical zones- Conducted an “Attractiveness criteria” market analysis and identified key markets to penetrate for the growth strategy including Spain, Turkey and Poland - Developed a tool to track customer satisfaction experience improvement based on NPS Show less

Managed Indirect Sales channel by developing a distributor network around the country for the introduction of an American uniform brand into the Mexican market:- Conducted a market study to identify drivers by region & define local penetration strategies- Managed the CRM system to evaluate sales team’s efforts through key performance indicators and generated quarterly forecasts- Developed and delivered sales training for the 5 different regions - Analyzed VOC and acted as the… Show more Managed Indirect Sales channel by developing a distributor network around the country for the introduction of an American uniform brand into the Mexican market:- Conducted a market study to identify drivers by region & define local penetration strategies- Managed the CRM system to evaluate sales team’s efforts through key performance indicators and generated quarterly forecasts- Developed and delivered sales training for the 5 different regions - Analyzed VOC and acted as the interface between distributors and product development team to define products based on customer needs Show less