Alejandra Herrera Email & Phone Number

Los Angeles Metropolitan Area

• Set up and manage advertising campaigns daily across various digital platforms.
• Ongoing, real-time optimization of live media to ensure client goals are met and/or exceeded.
• Provide media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement, and more.
• Assist with client-facing campaign reporting and write-ups to ensure relevant metrics and insights are shown.

Los Angeles, California, United States

• Create and share a minimum of two engaging and relevant social media posts per week, obtaining at least 80 profile visits per post.
• Extracted actionable insights from data trends and patterns, resulting in a 20% increase in operational efficiency.
• Collaborated with cross-functional teams to implement data-driven strategies, achieving a 15% improvement in data governance practices.

• Analyzed social media engagement metrics, resulting in a 25% increase in overall user interactions.
• Conducted A/B testing on various marketing campaigns, leading to a 15% improvement in click-through rates.
• Implemented segmentation strategies based on demographic data, resulting in a 20% increase in targeted advertising effectiveness.

* Participated in a 16-week, 460+ hour Junior Full Stack Java Developer program that emphasizes hands-on practical application* Learned and deployed the technologies involved in creating full-stack web applications with Java using Spring Boot Framework, JavaScript, HTML5, CSS3

Arcadia, California, United States

• Greet patients, take appropriate vital signs, review current medications, and record in the medical record
• Coordinated communication between patients, family members, medical staff, administrative staff, insurance plans, and other departments
• Monitored workflow independently to meet the requirements of the position at a level of expertise that requires minimal supervision
• Set up exam room/procedure rooms appropriately based on patient visit needs
• Cleaned/re-processed equipment and supplies based on standard work and department guidelines

Los Angeles, California, United States

• Organized and maintained the Occidental College Bioscience stockroom
• Maintained proper stock of personal protective equipment, including gloves, goggles, and lab coats andcommunicate with the stockroom manager if items need to be ordered.
• Assisted in the set-up of teaching laboratories by transporting supplies, reagents, and equipment between the stockroom and lab spaces.

Los Angeles, California, United States

• Sort and place mail into mailboxes and post office boxes with high levels of accuracy.
• Weigh letters and packages and calculated costs based on classification, weight, and destination.
• Release registered and special delivery letters and packages to designated recipients and obtained signatures for release.

Los Angeles, California, United States

• Set up the classroom in preparation for the lab activity
• Monitored student progress and assisted students in accomplishing established learning objectives
• Assisted instructors in managing the evaluation of course assignments and development of feedback

Los Angeles, California, United States

• Studying Corynebacterium pseudotuberculosis in Mouse Models
• Analyze serum antibodies to C. pseudotuberculosis proteins from internally and externally infected horses.
• Collaborate in using mouse models to study antibody responses after vaccination with immunogenic bacterial proteins and subsequent challenge with C. pseudotuberculosis.
• Perform ELISAs to compare different serum samples from the mouse models.
• Collect and analyze data to prove or discard the hypothesis.
• Conduct lab and field research to collect samples.

Los Angeles, California, United States

• Fill out daily logs for up to 27 animals monitoring health status and activity levels.
• Clean and disinfect areas, equipment, and cages to prevent the spread of disease, control odors, and maintain a healthy environment.
• Boost team efficiency by organizing, restocking and maintaining laboratory equipment.

Bachelor'S Degree, Biology, General

Bartending License

Certifications Obtained: TIPS, RBS