Alejandra Herrera Email & Phone Number

Los Angeles Metropolitan Area

• Set up and manage advertising campaigns daily across various digital platforms. •Ongoing, real-time optimization of live media to ensure client goals are met and/or exceeded. •Provide media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement, and more. •Assist with client-facing campaign reporting and write-ups to ensure relevant metrics and insights are shown.

Los Angeles, California, United States

• Create and share a minimum of two engaging and relevant social media posts per week, obtaining at least 80 profile visits per post. • Extracted actionable insights from data trends and patterns, resulting in a 20% increase in operational efficiency.• Collaborated with cross-functional teams to implement data-driven strategies, achieving a 15% improvement in data governance practices.

• Analyzed social media engagement metrics, resulting in a 25% increase in overall user interactions.• Conducted A/B testing on various marketing campaigns, leading to a 15% improvement in click-through rates.• Implemented segmentation strategies based on demographic data, resulting in a 20% increase in targeted advertising effectiveness.

* Participated in a 16-week, 460+ hour Junior Full Stack Java Developer program that emphasizes hands-on practical application* Learned and deployed the technologies involved in creating full-stack web applications with Java using Spring Boot Framework, JavaScript, HTML5, CSS3

Arcadia, California, United States

•Greet patients, take appropriate vital signs, review current medications, and record in the medical record•Coordinated communication between patients, family members, medical staff, administrative staff, insurance plans, and other departments•Monitored workflow independently to meet the requirements of the position at a level of expertise that requires minimal supervision•Set up exam room/procedure rooms appropriately based on patient visit needs•Cleaned/re-processed equipment and supplies based on standard work and department guidelines

Los Angeles, California, United States

•Organized and maintained the Occidental College Bioscience stockroom•Maintained proper stock of personal protective equipment, including gloves, goggles, and lab coats andcommunicate with the stockroom manager if items need to be ordered.•Assisted in the set-up of teaching laboratories by transporting supplies, reagents, and equipment between the stockroom and lab spaces.

Los Angeles, California, United States

•Sort and place mail into mailboxes and post office boxes with high levels of accuracy.•Weigh letters and packages and calculated costs based on classification, weight, and destination.•Release registered and special delivery letters and packages to designated recipients and obtained signatures for release.

Los Angeles, California, United States

•Set up the classroom in preparation for the lab activity •Monitored student progress and assisted students in accomplishing established learning objectives•Assisted instructors in managing the evaluation of course assignments and development of feedback

Los Angeles, California, United States

Studying Corynebacterium pseudotuberculosis in Mouse Models •Analyze serum antibodies to C. pseudotuberculosis proteins from internally and externally infected horses.•Collaborate in using mouse models to study antibody responses after vaccination with immunogenic bacterial proteins and subsequent challenge with C. pseudotuberculosis.•Perform ELISAs to compare different serum samples from the mouse models. •Collect and analyze data to prove or discard the hypothesis.•Conduct lab and field research to collect samples.•Experience in writing Scientific research papers and proposals.

Los Angeles, California, United States

•Fill out daily logs for up to 27 animals monitoring health status and activity levels.•Clean and disinfect areas, equipment, and cages to prevent the spread of disease, control odors, and maintain a healthy environment.•Boost team efficiency by organizing, restocking and maintaining laboratory equipment.

Bachelor'S Degree, Biology, General

Bartending License

Certifications Obtained: TIPS, RBS