Alejandra Johnson Email and Phone Number

HouseSoGreen is a collaborative database of over 40,000 green-certified homes ranked by home performance and across more than 100 green certifications. Unlike real estate listing sites, HouseSoGreen enables homeowners to identify products, suppliers and manufacturers used in the construction of green-certified homes. For suppliers and manufacturers, HouseSoGreen builds brand awareness and generates qualified leads.A home is frequently the largest purchase of one's life. HouseSoGreen showcases some of the best-built homes today: beautifully designed, energy-efficient, healthy, low-maintenance, durable and more comfortable. It’s no wonder why the construction of green-certified homes continues to increase every year.

Developed and executed internal and field communications plan for IBM Technology Collaboration Services, NGN and Semiconductor. • Led and executed internal and field communications for Technology Collaboration Solutions, NGN and Semiconductor divisions.• Collaborated with marketing and external communications teams to drive innovative communications and marketing programs.• Defined communications strategy to solidify IBM’s market positioning and industry leadership among internal sales teams and business partner audiences.• Defined and leveraged customer references, implemented solutions and existing engagements to create awareness for IBM solutions.

Developed and executed regional/global plans and strategies for all public relations initiatives for IBM Grid Computing and Virtualization. Led a global team of global media relations, marketing and internal communications professionals.• Led and managed a global team of Communications professionals. • Led all media relations activities and initiatives for Grid Computing and Virtualization offerings and solutions.• Created a comprehensive Communications plan to address external and internal audiences.• Defined and deployed coverage strategy to solidify IBM’s market positioning and industry leadership.• Defined and leveraged customer references of implemented solutions and existing engagements.• Built a constituency across multiple business units and their respective executives.• Developed worldwide initiatives to further position IBM’s leadership in the industry.

Created and deployed the worldwide communications plan for IBM's JPMC account, the largest IT outsourcing contract ($5.8B) in the financial services industry, impacting over 4,000 employees. Developed and executed media relations plan, internal and external communications plan. Led and managed logistics for employee, vendor and customer events of over 500 attendees in each of the 64 countries. • Led and managed a global team of 6 Communications professionals and provided direction to a global team of over 15. • Led all communications initiatives to optimize the successful transition of 4,000 JPMC employees to IBM in over 64 countries.• Led all logistics for JPMC’s vendor and contractor symposiums in over 15 countries.• Led all communications to internal and external audiences in over 64 countries, including subsidiaries, clients and end-users.• Managed all crisis communications.• Managed all executive communications.

Developed and executed pan-regional public relations, analyst relations and internal communications plans for seven IBM divisions, including IBM Global Services (40% of total company revenue), Financial Services, Telecommunications, Industrial, Retail and Healthcare Industry Verticals and NetGen (Next Generation Business or Start-ups). Provided guidance to in-country communications teams.• Led creation and execution of IBM communications plans for 7 divisions in 11 countries.• Increased media coverage from 2% to 67% of total IBM Latin America media coverage in two years.• Led development of customer references and leveraged worldwide initiatives, press activities and campaigns to further regional awareness of IBM’s services and solutions.• Positioned top IBM executives as industry leading experts.• Provided guidance to in-country teams to ensure message consistency, coverage and go-to-market positioning.• Jointly promoted technology solutions with business partners to introduce multi-vendor solutions and increase market share.• Led IBM Latin America’s participation at PartnerWorld 2002. • Led internal and external communications for PwCC acquisition.

Responsible for managing and executing largest cross-business unit Roadshow, throughout seven Latin American countries;• Built a constituency across multiple business units and their respective executives; defined the logistics and strategy.• Secured over 500 in-country leaders and decision makers at each venue, a total of over 3500 key decision makers.• Led all marketing activities, generated demand of over $2million dollars.• Led all media and public relations initiatives, obtaining extensive media coverage in top IT and business publications.

Produced news segments, live shots and news features for 20/20, Good Morning America, World News Tonight, Nightline and This Week with David Brinkley.

Launched and managed South Florida’s CNN en Español bureau and established the network’s initial presence in Latin America.• Coordinated network of twenty news correspondents in Latin America.• Produced over ten news spots and twenty live shots a week.• Built and managed ongoing relationships with government officials, academics, business leaders and entertainers.• Managed coverage of special events and breaking news by designing strategy, setting up logistics, preparing budgets, identifying key players, coordinating remote transmissions, as well as supervising editorial and technical staff.• Coordinated CNN en Español’s participation in major events.• Developed and managed bank of subject matter experts.• Interviewed local and international government officials, decision makers and entertainers.• On air talent for CNN en Español’s entertainment segment “Escenario”.