Alejandra Maguina Angeles Email & Phone Number

Lund, SE

Lund, Skåne County, Sweden

Malmö, Skåne County, Sweden

Lima, Perú

• Management of the digital activities' annual budget.
• Planning and execution of digital campaigns (apps, websites, influencers in social media, public relations in media) to increase the public awareness on different therapeutic areas (diabetes, hypothyroidism, growth.
• Organization and execution of digital events with healthcare professionals, influencers, and key opinion leaders.
• Preparation and analysis of key performance indicators (click through rate, engagement, conversion rate).

Lima, Perú

• Management of the promotional annual budget (Generics, Mature and OTC products).
• Development of promotional materials for the commercial team. Negotiation with different suppliers.
• Organization and execution of events with healthcare professionals, as well as digital strategies (social media).
• Support to the Product Manager in the launch of new products. Preparation and analysis of monthly sales reports.

Lima, Peru

• Implementation of compliance frameworks in local policies and SOPs.
• Lead the Compliance, Governance and Accountability program through awareness campaigns andtrainings.
• Support in the definition and implementation of digital initiatives (Apps, patient programs, WhatsApp,among others).
• Preparation for the subsidiary´s Corporate Audit and continuous improvement of the personal data protection program.

Lima, Peru

• Ensure the business compliance updating policies, procedures and guidelines.
• Preparation project for the subsidiary´s Corporate Audit.
• Monitor the practices of the audit suppliers to ensure compliance with local policies.

Lima, Peru

• Coordinate and execute events with healthcare professionals. Support the Sales force team.
• Support with the events’ documentation, logistics, contract, venue selection process and design and approval of invitations/agendas.
• Implement digital promotional materials and Approved Emails.

Lima, Peru

• Interact with the purchasing team to achieve objectives.
• Provide support to internal clients in their needs regarding the company's supply process and policies.
• Manage the monitoring contract’s system for indirect goods and services.
• Support in the management of annual savings and preparation of decision-making reports.

Lima, Peru

• Analysis of Financial Statements.
• Direct contact with clients to support their operations (Promissory Notes, Letters of Credit, Quotes, etc.) and manage their credit lines.

Master'S Degree, International Marketing & Brand Management

MSc in International Marketing & Brand Management at Lund University

Licenciatura, Administración Y Gestión De Empresas, General

Professional Title in Business Administration from the University of Lima. First place in the 2019-1 class.