Alejandra Maguina Angeles Email & Phone Number

Lund, Se

Lund, Skåne County, Sweden

Malmö, Skåne County, Sweden

Lima, Perú

• Management of the digital activities' annual budget.• Planning and execution of digital campaigns (apps, websites, influencers in social media, public relations in media) to increase the public awareness on different therapeutic areas (diabetes, hypothyroidism, growth hormone).• Organization and execution of digital events with healthcare professionals, influencers, and key opinion leaders.• Preparation and analysis of key performance indicators (click through rate, engagement, conversion rate).

Lima, Perú

• Management of the promotional annual budget (Generics, Mature and OTC products).• Development of promotional materials for the commercial team. Negotiation with different suppliers.• Organization and execution of events with healthcare professionals, as well as digital strategies (social media).• Support to the Product Manager in the launch of new products. Preparation and analysis of monthly sales reports.

Lima, Peru

• Implementation of compliance frameworks in local policies and SOPs.• Lead the Compliance, Governance and Accountability program through awareness campaigns andtrainings.• Support in the definition and implementation of digital initiatives (Apps, patient programs, WhatsApp,among others).• Preparation for the subsidiary´s Corporate Audit and continuous improvement of the personal data protection program.

Lima, Peru

• Ensure the business compliance updating policies, procedures and guidelines.• Preparation project for the subsidiary´s Corporate Audit.• Monitor the practices of the audit suppliers to ensure compliance with local policies.

Lima, Peru

• Coordinate and execute events with healthcare professionals. Support the Sales force team.• Support with the events’ documentation, logistics, contract, venue selection process and design and approval of invitations/agendas.• Implement digital promotional materials and Approved Emails.

Lima, Peru

• Interact with the purchasing team to achieve objectives.• Provide support to internal clients in their needs regarding the company's supply process and policies.• Manage the monitoring contract’s system for indirect goods and services.• Support in the management of annual savings and preparation of decision-making reports.

Lima, Peru

• Analysis of Financial Statements.• Direct contact with clients to support their operations (Promissory Notes, Letters of Credit, Quotes, etc.) and manage their credit lines.

Master'S Degree, International Marketing & Brand Management

MSc in International Marketing & Brand Management at Lund University

Licenciatura, Administración Y Gestión De Empresas, General

Professional Title in Business Administration from the University of Lima. First place in the 2019-1 class.