María Alejandra Varón Martínez Email and Phone Number

- Member of the Order Management Advanced team, responsibilities include; provisioning SAS software, supporting revenue recognition, and closed / won opportunity review in Salesforce- Part of larger business operations organization, working to build scalable business processes and help transform back office operations- Supporting the overall quote to cash process via collaboration with cross-functional teams, such as Deal Desk, CVM, Sales, and SRE, to resolve issues related to provisioning or closed / won business.- Customer support using tools such as Salesforce, Slack, Lucidchart and Asana.- Technical support for tickets / projects / Data management include; Confluence, Jira, Azure, AWS, and Tableau

National leader in the design and implementation of trade marketing strategies oriented to the traditional channel focused on premium beers. Achievements:- Design and successful execution of 360 campaigns in the traditional channel, including: Budweiser WorldCup, Corona Sunsets and Club Colombia new image. - Tracking and control of commercial indicators through programs such as Looker Studio, Power BI, Tableau and SAP. - Effective management of a budget of 10 billion pesos (cop). - Impact on 250 thousand points of sale with BTL activations and POP materials. - Leadership of 4 material design projects and a digital communication campaign for the BEES app.- Development of incentive plans to 27 commercial managements and 4 regional ones. Main tasks: - Development of CXC strategies for customer loyalty through rewards in the BEES application, and development of new business line for the implementation of Trade Marketing materials.- Direction and control in the development of B2B digital products for the brands Corona and Budweiser, reaching an engagement of 20 thousand users. - Project coordination with DDB (Tracy Locke), Bridger Company, BuenTipo Anchor, Vadiar, Mercadeo Efectivo, Frog and logistics operators.

Immersion in the main areas of the company, designing and executing projects that contribute to the business development of the beverage industry:- Marketing: Creation and execution of the campaign "Maestría Cervecera - Poker Pura Malta" with a team of 80 people from the sales force of the Bogotá Oriente Sur zone to promote the commercialization of this innovation. - Sales: Market research interviewing more than 100 clients for the design of a CXC and CRM strategy for the BEES marketplace. Also, a commercial KPIs tracking tool was developed in Tableau.- Supply: Optimization of PLC monitoring systems through the implementation of machine learning with GARCH model methodology for the Pony Malta PET production line at Cervecería Unión. Additionally, participation in a tax optimization project using GARCH machine learning models for Grupo Modelo in Mexico.

Achievements:- Leadership, management and creation of a tool in Tableau, which, employing data from predictive models run in Python allows our client, an American academic publisher, to make data-driven business decisions.- Market research on omnibus project for the beverage, cosmetic surgery and adult learning industries.

Provide customer service assistance to older people in issues related to their health insurance, which includes aspects such as: claims review, process of payments, medication orders and general assistance.

Intern in the macroeconomic modeling department. Achievements:- Cleaned and structured data for testing causal econometric models through STATA using databases from the DANE National Census.- Qualitative and quantitative labor market research using metadata and literature.- Public recognition in the working paper as co-author: MISALLOCATION OF THE IMMIGRANT WORKFORCE: AGGREGATE PRODUCTIVITY EFFECTS FOR THE HOST COUNTRY. Co-author José Pulido. Central Bank of Colombia. Borradores de Economía No. 1135

As a teaching assistant for this course I was in charge of the preparation of audiovisual material for the class, the evaluation of student projects and the control of grades, as well as other activities related to the subject such as managing the participation of guests to the sessions. This experience was really useful to learn how to adapt the methodologies of the subject according to the virtuality demanded by the new conditions of pandemic control.

As a teaching assistant for this course my activities were focused on supporting first semester students to facilitate their adaptation to the university environment, conducting support sessions (interviews), monitoring during the activities carried out in the classes and making reports to the psychologist in charge; as well as preparing some sessions on my own.