Maria Alejandra Riaño Email & Phone Number

Dublin, Ie

Startup agency specializing in content and campaign creation tailored for advertising on social media and Google Ads. - Directed and managed the complete sales cycle and pipeline with a marketing-driven approach, focusing on EMEA and Latin American markets. This strategy led to a 40% increase in the customer base, consistently meeting and exceeding quarterly and annual targets.- Led the company's global marketing strategy, overseeing multi-channel marketing campaigns, including content marketing, email marketing, paid advertising, and performance marketing. This approach generated consistent lead flow and client engagement across regions.- Facilitated seamless alignment across Sales, Product, and Marketing teams to drive impactful business results. Demonstrated expertise in collaborating with C-level executives and engaging cross-functionally with all levels of management.- Developed a deep understanding of agency business models, emphasizing customer retention, growth, and new business acquisition. Leveraged data analytics to create high-impact presentations and insights, communicating data clearly and effectively to drive strategic decisions.

Paris, Île-De-France, France

- Led strategic digital marketing acquisition campaigns, driving substantial traffic to top-performing online magazines in France, the UK, and Germany through a diverse range of paid media channels. Capitalized on Prisma Media’s leading position in the web publishing landscape, both online and in print, to consistently achieve monthly traffic growth targets.- Managed and optimized multi-million euro marketing budgets for paid media and affiliate campaigns, employing advanced data analysis and market segmentation to maximize ROI and enhance customer engagement.- Built and nurtured partnerships with key industry leaders in the media industry, influencing agreements and driving business growth through strategic collaborations.- Expanded Prisma Media’s brand visibility across EMEA by developing and executing marketing campaigns tailored to regional audience needs, while maintaining consistency in global messaging.- Directed cross-functional teams to coordinate and implement large-scale marketing initiatives across multiple regions, resulting in a 15% increase in conversion rates and significant improvements in overall marketing effectiveness.

Paris, Île-De-France, France

- Designed and implemented market-specific digital marketing strategies for the USA, UK, Spain, and Latin America, leading to a 300% revenue growth and a 30% increase in customer engagement.- Developed data-driven marketing campaigns that increased web traffic and conversion rates, leading to a 25% reduction in cost per acquisition for paid search campaigns.- Conducted A/B testing and market analysis to continually optimize digital advertising efforts, improving audience targeting and maximizing campaign effectiveness across global markets.- Forged and nurtured partnerships with industry influencers and bloggers, increasing referral traffic and driving brand recognition through targeted affiliate marketing programs. Enhanced email marketing strategies to further boost engagement and conversion rates.-

Lille, France

- Led and optimized digital marketing campaigns targeting Spanish-speaking audiences, resulting in a 20% increase in website traffic and a 15% growth in conversions, demonstrating proficiency in multilingual communication and market-specific strategies.- Monitored and assessed campaign performance metrics, delivering comprehensive reports and actionable insights to senior management. This facilitated informed decision-making and drove strategic marketing enhancements.- Collaborated with cross-functional teams to develop targeted marketing strategies and create customized creative assets ensuring effective market penetration for targeted Hispanic audiences.- Conducted market research and analysis to identify key trends and opportunities within Hispanic markets, leading to the successful implementation of promotional campaigns and partnerships.-

Bogotá D.C., Colombia

• Conducted a thorough diagnostic analysis for the company with an in-house Microsoft Access tool. • Substantially improved the strategic positioning of the company by leveraging insight from a variety of tools and management know-how. • Revamped the objectives of the sales, marketing, and finance department in a long-term vision plan executed through a Balance Scorecard system.

Bogotá D.C., Colombia

• Conducted research and evaluation of the stakeholders in a social entrepreneurial project.• Lead and execute optical sales and marketing strategies.

Bogotá D.C, Colombia

• Developed and implemented the “Solutions Green” program through all the supply chain.• Detailed mapped of the Stakeholders with the objective of evaluating and measuring the impact, urgency, and power of each one.

Msc In Management, International Negotiation & Sales Management

Activities and Societies: Professional Selling techniques, Negotiation and Purchasing in an international environment and Interpersonal.

Bachelor'S Degree On Business Administration - Bba Business Administration And Management

International Accreditation EQUAA

Colombian High School And United States High School Diploma, Advanced & Southern Association Of Colleges And Schools (Sacs)

Activities and Societies: AP Comparative Government & Politics AP World History AP Spanish Literature