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Accomplished content marketer and social media manager with over nine years of experience in B2B content marketing, specializing in driving audience growth and engagement through data-driven content and social strategies. Proven success in developing and executing comprehensive, data-driven content and social media plans across multiple platforms. Skilled in cross-functional collaboration, team and editorial management, and content creation for various formats, including video, audio production, and imagery.
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Social Media ManagerLastpassSan Francisco, Ca, Us
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Sales AssociateBird And Bear Coffee Dec 2023 - Present -
Social Media Marketing ManagerGainsight Dec 2021 - Feb 2024San Francisco, California, Us• Developed and executed strategic and on-trend social media strategies that expanded Gainsight’s organic presence across LinkedIn, Twitter, Instagram, Facebook, and YouTube for the US, EMEA, and APAC regions.• Created multimedia social content, including copywriting, videos, visual assets, and podcasts.• Responded to comments and mentions across social media daily, increasing follower engagement by 116%.• Collaborated with and worked cross-functionally with employees, SMEs, executives, and leadership, to ensure diverse social media content for Gainsight’s social audiences.• Directed external resources, including, influencers, external thought leaders, partner companies and organizations, creative agencies, and freelancers.• Trained Gainsight employees on the benefits of employee advocacy to amplify the Gainsight brand across LinkedIn and Twitter.• Measured and reported on social media performance using Sprout Social, delivering monthly updates to the marketing team and executive stakeholders. Presented insights at quarterly all-hands meetings. -
Freelance WriterChassi Jan 2021 - Feb 2022Phoenix, Arizona, Us• Monthly freelance content creation about Enterprise resource planning (ERP) software and best practices for businesses -
Content SpecialistInsight Apr 2021 - Dec 2021Chandler, Arizona, Us• Designed and implemented targeted content and social media strategies for Insight’s technology products, integrating SEO tactics that increased website traffic and improved search rankings for key products.• Developed and launched high-impact promotional emails, landing pages, and infographics for Insight and partner brands, including Microsoft, Apple, and Cisco.• Collaborated with cross-functional teams to create sales enablement materials and promotional content for social media posts and Insight’s retail website.• Authored and scheduled Insight’s social media posts using Sprinklr, increasing follower engagement and expanding brand awareness on LinkedIn, X, and other platforms. -
Content SpecialistTallwave Feb 2019 - Apr 2021Scottsdale, Arizona, Us• Developed and implemented comprehensive social media and content marketing strategies aligned with clients’ goals.• Directed the creation of diverse content types—including blogs, case studies, white papers, emails, and website copy—to captivate target audiences, boost web traffic, and increase qualified leads.• Leveraged Google Analytics to track content performance, analyze audience behavior, and refine content strategies to improve conversion rates and optimize ROI for content marketing efforts.• Scheduled, managed, and analyzed social media content for clients via Hootsuite. -
Marketing Content SpecialistNextiva Sep 2018 - Feb 2019Scottsdale, Arizona, Us• Conducted in-depth client interviews and developed comprehensive case studies, showcasing customer success stories for sales team engagement and brand credibility.• Created targeted communication materials for the Enterprise sales team–including articles, sales emails, and PDFs.• Coordinated project workflows between design and Enterprise teams, ensuring timely delivery and enhancing cross-functional collaboration. -
Marketing AssociateMeltmedia Nov 2015 - Jun 2018• Manage social media and web content across all of meltmedia’s digital assets• Support strategy and execution for meltmedia’s internal analytics product, Talu, on social media accounts for external customer feedback and support, new user audiences, and ongoing influencer outreach and management• Build monthly email marketing template and supporting assets• Create collateral and assets for events and brand materials• Develop and oversee content editorial process for meltmedia.com blog• Analyze weekly web traffic and campaign performance with Google Analytics and Talu reporting tools
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Team Lead – Phoenix Zoo Gift ShopEvent Network, Inc. Oct 2011 - Mar 2016San Diego, Ca, Us• Managed and oversaw a team of 20 employees• Running sales and processing shipment• Responsible for building store displays• Performed opening and closing procedures -
Co-Founder, Editor-In-Chief, Campus CorrespondentHer Campus Media Apr 2013 - May 2015Boston, Ma, Us• Oversaw group of 20 writers• Edited, wrote, and posted over six stories per week on Her Campus website• Planned and designed flyers for campus-wide events• Maximized content via social media -
InternKjzz/Kbaq/Sun Sounds Jun 2014 - Aug 2014• Wrote over 15 news pieces for the web and radio• Recorded and edited news stories for radio using Adobe Audition
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InternMathew Blades Show- Mix 96.9 Aug 2013 - Dec 2013• Wrote stories for online component of radio show• Worked soundboard, hands-on experience with a morning radio show
Alejandra Guillen Skills
Alejandra Guillen Education Details
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Arizona State UniversityJournalism -
Barrett, The Honors College
Frequently Asked Questions about Alejandra Guillen
What company does Alejandra Guillen work for?
Alejandra Guillen works for Lastpass
What is Alejandra Guillen's role at the current company?
Alejandra Guillen's current role is Social Media Manager.
What is Alejandra Guillen's email address?
Alejandra Guillen's email address is al****@****ave.com
What is Alejandra Guillen's direct phone number?
Alejandra Guillen's direct phone number is +148043*****
What schools did Alejandra Guillen attend?
Alejandra Guillen attended Arizona State University, Barrett, The Honors College.
What skills is Alejandra Guillen known for?
Alejandra Guillen has skills like Social Media, Journalism, Copy Editing, Social Media Blogging, Microsoft Office, Ap Style, Online Media, Digital Media, Writing, Marketing, Marketing Strategy, Social Media Marketing.
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