Alejandra Pavisich Email & Phone Number

Washington, District Of Columbia, United States

Communications Specialist, at the National Health Law Program a non-profit legal organization litigating in state and federal courts, government policy advocates fighting to advance access to quality health care for low-income and underserved individuals. Working closely with NHeLP’s communications team, attorneys, and development team, overseeing the social media channels, and managing the organization’s website publications including health law blogs, legal resources such as issue briefs, comments, factsheets, ensuring the materials are correctly classified in health law issue ares i.e. reproductive, LGTBQ, women and people of color rights.● Areas of expertise include social media content such as LinkedIn, Facebook and Twitter, analytics(Google, Facebook, Twitter, WordPress), social media and website data analysis and reports, curatedcontent, SEO improvement and best practices, social media engagement, online communitymanagement, CRM● Increased NHeLP's website traffic in terms of pageviews from 311,886 in 2019, to a cumulativetotal of 1,863,946 from 2020 through May 2023.● Increased and sustained the number of followers in NHeLP, LinkedIn, Twitter and Facebook pages● Keep track of NHeLP's mentions in the news when staff or the organization is included in articles by portals and publications such as Bloomberg Law, Law 360, New York Times, Washington Post, New York Times, L.A. Times. The content is then posted on Twitter, Facebook and LinkedIn.● Co-planned and ran a month-long Giving Tuesday social media campaign that resulted in more than $17,000 raised in December 2023.● Produced CRM analytics reports for the My Care Matters MOE comment portal campaign.● Published dozens of COVID-19 blogs and resources on NHeLP's website, and posted them on Facebook Twitter, including LinkedIn..● Implemented submission forms to better organize the blogs and resources (issue briefs, comments, factsheets). This improved NHeLP's website search engine.

Washington, D.

• ANALYTICS REPORTS. Run Google Analytics, Facebook, Twitter, Constant Contact and WordPress analytics reports on a bi-weekly, monthly and quarterly frequency to find and interpret trends and opportunities to increase user engagement. Data has helped to find the best days and time of the day to post on social media, as well as what blog topics generate engagement. o The webpage had a sustained average of 83% new visitors per month during the 2nd half of 2019.o Facebook increased total reach from 90,404 in October to 141,000 in December 2019.o Facebook increased in engagement from 29,994 in October to 34,837 in December 2019.• BLOG WRITING GUIDE. Created and presented a blog writing guide for NHelp’s attorneys, emphasizing techniques such as the Fleisch writing guide, that focus on writing easy to understand, engaging articles and posts to explain complex legal issues. • SEO. 15+ articles, job postings, blogs, and legal resources have received Search Engine Optimization keywords, subtitles, key phrases, slugs and descriptions, to increase their search engine visibility. The website has an increased web traffic from 25,000 to 75,000 visitors in November 2019.• FACEBOOK & TWITTER TARGETED POSTS. Post content daily on Facebook and Twitter that uses engaging text and graphics. Through analytics research that I performed we discovered the peak hours and windows for posting NHeLP's content in social media.• PROJECT PLANING AND COMMUNICATIONS CALENDAR. Developed an easy to use project planning document where all communications deliverables are recorded along with the activity's owner, collaborator(s) and due date. This information is uploaded to the Google Communications Calendar and adjusted according to changing needs. We know what major deliverables are due in the following 3 months.• VIDEO EDITING. Edited raw video footage to create a short “Happy 50th Anniversary NHelp” video that was displayed at the December NHelp Anniversary Dinner and published online.

South Riding, Virginia

• Blogger of DOBAR DAN SANTA CRUZ, a blog created to disseminate articles on the cultural, language, music, historical, and sports activities, of the Croatian community around the world. • All time views total 39,632 and all time visitors totaling 25,500 (up to October 2018).• 78 articles written. The blog has articles in English and Spanish and is read by a diverse audience around the world in the 6 continents of North America, South America, Europe, Africa, Asia, and Australia.

United States

• Created the # 1 Spanish language Facebook page about Croatia and its diaspora in Latin America to engage the disconnected community across Latin America’s 12 nations, and 600,000 Croatian descendants.• Measured audience engagement and feedback based on Facebook analytics and online survey, and tailored content growing the audience from 200 to over10,300 likes across the world.• Increased page likes through Facebook Ads in a 4 year period from 200 to over 10,300+ likes reaching a very geographically and age diverse population ages 13 to 65+ in the Americas, Europe, Asia, Middle East, Africa and Australia, having 25% of my readers located in India and Indonesia who are interested in reading about Croatia.• Weekly WhatsApp postings to over 400 individuals in the Croatian community.• E-mail marketing outreach through the dobardansantacruz@gmail.com e-mail account that reaches about 300 community leaders across the United States, Croatia and Latin America.• Surveyed over 150 people in Bolivia took an online survey/census on Survey Monkey containing specific questions about possible projects and activities• Customized and prioritized online posts and articles based on online survey responses and weekly monitoring of analytics from the Facebook page and Word Press blog.• Facebook page has achieved over 18,000 hits a week from all over South America, United States, Croatia, Europe, Africa, Asia, and Australia.• Constant analysis of Facebook analytics tools to adjust posts based on audience engagement, views, geographic location and age groups.• Continuous advertising Facebook ads to increase number of fans based on location, gender, age group and interests.• Wide use of visually appealing photographs and graphics to convey critical information.• Contributions, crosspostings and connections with HRT (Croatian Radio Television) Croatia, as well as Croatian groups in the United States, 12 countries in Latin America, Europe and Croatia.

@Dobardanscz

• Twitter writer @DobarDanSCZ. The tweets are generated from the Word Press blog of DOBAR DAN SANTA CRUZ and are automatically updated to link to the blog posts.

Reston, Va

• Designed and invented digital marketing strategy, along with an assessment of the marketing channels, a publication calendar for each of the digital channels, and recommended the creation of a company wide marketing strategy. • Analyzed and adapted website content following SEO standards of design.• Edited, transitioned and revamped content of 2 new company websites (The Medical Team and MedTeam, Inc.) in Word Press for Business.• Wrote SEO keywords, tags and descriptions into company's new website.• Created the navigation structure for 2 company websites (Intrex and Hospice). • Customized and updated monthly e-mail bulletin in Constant Contact (e-mail marketing software) and doubled the size from 800 to 1,600 recipients.• Analyzed content and marketing personas using analytics for Constant Contact, Insightly CRM, Facebook, and Google.• Revamped Facebook pages of The Medical Team and MedTeam Inc. companies using the appropriate “services” template to focus on the company’s diverse range of health care services. • Researched competitors for content and ease of webpage navigation. • Implemented Insightly CRM (customer relationship management) platform to track marketing efforts and leads, and for digital marketing use. The CRM now has 2,000 leads and contacts and close to 1,000 organizations.• Developed weekly Insightly CRM marketing reports to track contacts, organizations, and the interactions of the company's marketers with clients and leads.• Trained 6 users on using and entering information on the Insightly CRM platform.• Used Google Analytics to track webpage traffic, trends and referral sources.

Zagreb, Croatia

• Wrote critically acclaimed article for Croatia’s leading newspaper “Vecernji List” about my family’s journey from Croatia to Latin America in the early 1900’s and back to Croatia, from my perspective of being the granddaughter of a Croatian immigrant. The story was viewed 7502 times, “liked” 269 times, and rated in terms of quality and content with the highest 5 star rating by 25 readers. Article link: http://mojahrvatska.vecernji.hr/pavisich-pavisic-pa-ti-si-jedna-od-nas-1069272• Composed informational article in English for Croatia’s leading newspaper “Vecernji List” about the Meeting of the South American Expat Community in 2016. The article focused on the discussion of the needs, and goals of the South American Croatian community with close to 500 views, and over 120 likes. Article link: http://mojahrvatska.vecernji.hr/meeting-of-the-south-american-croatian-diaspora-1081202

Washington D.C. Metro Area

• Improved the timely and accurate reporting and analysis of 550 donors through donor tracking information from fundraisers and donations in 16 countries Latin America in a $20 million pipeline.• Organized information package and agenda for VIP donor trip to Chile engaging local staff within a 3-day timeframe. The trip resulted in a $100,000 donation. • Reduced by 80% the inaccuracies of an outdated information system through a master template that organized fundraising activity information in Excel to track VIP trips, staff trips, and donor events had taken place in-region and in the USA.

Washington D.C. Metro Area

• Conducted donor research and data entry for TNC’s Principal and Major Gifts ($5 Million and up).• Performed donor database research and data entry on current and prospective donors Major Gifts Donors. • Managed all the meeting logistics for the Mexico Mosaics meeting including the set-up of phone calls, action items, meeting room arrangements, and proposal printing. • Arranged logistics for internal meetings and help arrange the logistics for visiting foundations and donors. • Updated information on the Principal Gifts and Foundations intranet websites. • Created, processed, filed, reviewed and approved CONCUR travel expense reports for the Principal and Major Gifts Director and team members.

Arlington, Virginia

Managed the complex agenda of the Chief Philanthropy Officer setting up meetings, travel, and ensuring that CPO kept on track with her busy agenda. Reviewed and approved travel expense reports and contracts up to $25,000. Organized a senior philanthropy team retreat.• Managed the calendar and agenda of the Chief Philanthropy Officer (CPO), setting up meetings and phone calls. Kept track of meeting requests. • Made all the travel arrangements for the travel needs of the CPO, while setting up her out of state meetings arrangements with state staff across the United States. • Organized and received reports and information for meetings that the CPO attended to make sure she had all the materials to be well prepared for her meetings.• Reviewed, approved, created and processed CONCUR travel expense reports for the CPO and her direct reports. • Organized all the logistics for a Philanthropy Leadership Team retreat with savings that amounted to $8,000. • Had a temporary signing authority of $25,000.

Santa Cruz, Bolivia

• Composed the forestry project’s branding strategy and marking plan, adhering to USAID’s standards for both documents.• Wrote articles in English highlighting the results and achievements of the BOLFOR II Project. • Wrote responses and performed continuous follow-up on agreements between the Director and USAID.• Analyzed and wrote 2 parts (out of 6) of the BOLFOR II project’s quarterly reports in English and Spanish, by comparing quarterly progress against indicators and annual plan.• Created presentations for the Executive Director tailored for different audiences in English and Spanish.• Coordinated administrative issues and logistics of various meetings, fundraising trips and visits by VIPs.• Organized a Conflict Management course for 30 participants.

Santa Cruz, Bolivia

• Tracked and analyzed the quarterly information of the 120-page work plan, and checked for inconsistencies. Entered this information in specific Excel sheets to accurately track the progress of activities related to objectives. • Wrote the project’s quarterly reports for the institutional strengthening and communication components. Updated, monitored the progress of BOLFOR II’s yearly work plan activities for the quarterly reports. • Created a system to organize, categorize, and request the documents that serve as verification sources of all the activities carried out by project staff and partners. Created and currently maintain a database of those documents. • Created a database in MS Access of all the project presentations and produced reports for USAID quarterly reports. Writing assignments• Created the project’s branding strategy and marking plan for USAID. • Wrote articles, informational papers for USAID regarding BOLFOR II’s achievements and specific noteworthy activities. • Wrote fundraising materials for The Nature Conservancy and the Alcan Prize. Constantly researched topics and provided materials to the fundraising team. • Developed the project’s annual report for the Cancilleria (Bolivia’s State Department).• Created the text for the BOLFOR II project brochure for EXPOFOREST 2004. Public relations• Represented the project at interviews in TV programs. • Hosted international visitors and donors and provided information about the project. Fair exhibits• Oversaw design process (start to finish) of a $5,000 stand for USAID funded project in its first presentation at Bolivia’s forestry fair. 7,000 people visited stand over a 5-day period and got press coverage and VIP visitors.• Oversaw BOLFOR II’s presentation and stand at the EXPOCRUZ 2005 national fair.• Member of the EXPOFOREST (national forestry fair) organizing committee during 2005 and 2006

Mba, Management Information Systems

Bachelor Of Arts, Mass Communication, Minor In German

Activities and Societies: Member of the Executive Committee of D.I.S.A. (Denison International Student Association). Concert Choir Spanish.