Madrid-based freelance graphic designer.I studied Architecture and work in Graphic Design. I have no formal training and I have never worked for an agency. My approach to projects is therefore personal and passionate. What I do have is ample experience in everything from Brand Architecture and Corporate Identity to Naming, from Packaging to Illustration, from Signage Systems to Website and Editorial Design. I've also worked with clients to develop retail and restaurant concepts from first idea to final execution, including interior design, architecture, displays and lighting.To complement graphic design, I also now offer retail clients a suite of digital services, which includes design and programming of websites, landing pages, e-commerce, newsletters, QR menus for restaurants, SEO and more.I maintain a boutique approach to every project and a very personal involvement in the whole process, from beginning to end. Despite most of my work taking place in Spain, I have also worked for clients in France, Panama, Sweden, Brazil and Kazakhstan.Past projects include complete brand architecture for a 300-room, 5-star hotel. This 3-year project involved marketing, advertising, graphic design, signage, wayfinding and communication. Collaborations in other fields include scriptwriting on 4 documentaries for Spanish public television: three on architecture and one on design (Madrid, New York, London, Barcelona). For one of these documentaries I also composed the music. For a couple of years I ran a small bookselling business. I'm also an enthusiastic city guide, specializing on architecture.I've short but very satisfying experience teaching at Istituto Europeo di Design in Madrid. I have occasionally given talks on design, innovation and creativity. I was born to diplomat parents, lived in 7 countries and have moved more than 26 times. I enjoy composing music, creating collages and writing.