Alejandro Gonzalez Email & Phone Number

Greater São Paulo Area

As a seasoned CFO with over 15 years of leadership experience in finance and logistics operations across multinational environments, I am seeking a challenging role as a CFO or Finance Director where I can leverage my extensive expertise in strategic financial planning, digital transformation, and cross-functional team leadership to drive sustainable growth and operational excellence. With a strong foundation in engineering, corporate finance and an MBA, I bring a unique blend of analytical rigor, strategic insight, and entrepreneurial mindset to foster innovation, enhance financial performance, and navigate complex global markets.My proven track record in implementing the Finance Business Partner concept, leading successful M&A transactions, and driving digital and strategic initiatives in organizations with revenues exceeding US$ 200 million positions me as a valuable asset to any forward-thinking company looking to strengthen their financial operations and achieve their business objectives. Fluent in Spanish, Portuguese, and English, I am adept at building and leading diverse teams, fostering stakeholder relationships, and promoting a culture of continuous improvement and excellence.

Greater Sao Paulo

Led Financial, Digital-IT, Legal and Compliance processes for* Argentina, Brazil, Bolivia, Chile, Central America, Colombia, Ecuador, Peru, and Mexico.• Successfully implemented the Finance Business Partner concept in the region driving consistent profitability and free cash flow increases. The enhanced collaboration with other areas fostered high service level rates, consistent pricing policies, effective cost controls, and optimized working capital. • Reduced debtor days by 6% and bad debts by 18% through improved collaboration with a Shared Service Center, alignment with Sales teams, policy redesign, and introduction of digital tools.• Fostered an integrated Sales-Finance-Operations planning process, achieving a 90% sales forecast accuracy, resulting in improved service levels and a 10% stock reduction.• Amortized all consolidated net debt in the region by optimizing profitability and working capital.• Reduced the financial impact of compliance cases to nearly zero by enhancing controlling processes, improving internal policies, and fostering collaboration with internal and external audits.• Co-led the regional COVID-19 task force, achieving a record pre-tax result in 2020 with 25% savings and sales at budget level. Led restructuring task forces in Chile and Argentina.• Led the post-merger integration of four subsidiaries from a prior joint venture, overseeing change projects that encompassed ERP rollouts and Structural and Cultural Transformations.• Sponsored digital initiatives including SAP rollouts and upgrades, CRM implementations, automations using RPA and artificial intelligence, B2B platform integrations, and cloud migrations.• Defined and implemented development plans for the Finance and IT teams, fostering collaboration among countries with several team members getting promoted within and outside the region.* Since 2019 for Brazil and since 2023 for Central America & Mexico.

Bogota, Colombia

Led a team of 45 across Finance, Supply Chain, Legal, and IT.• Designed and implemented the Startup strategy in conjunction with the country CEO achieving operational break-even and a double-digit sales increase by the 5th semester of operation.• Over-achieved targets for collections, stock turnover, sales planning accuracy, and customer service level by designing and implementing all Financial and "Back Office" processes.• Reduced risk exposure to exchange rate volatility by designing and implementing effective hedging strategies, reducing debt, and improving free cash flow planning.• Contributed designing and implementing strategies for Pricing, Market Penetration, Product Mix Selection, Brand Positioning, and Sales Channel Development.

United Kingdom

MBA Consultancy and International Experience:• Centrica PLC: Consultancy project with an up-stream business unit in Morecambe Bay, UK developing a contract framework to improve the profitability of a gas processing centre.• HSBC: Consultancy project with the Lancashire and Cumbria commercial centre building a new service proposition to improve the service level of corporate customers.• Stopford Projects Ltd: Consultancy project designing a business plan for a start-up and spin-off business unit in Lancaster, UK specialized in providing “Waste to Energy” solutions.• Saatchi & Saatchi: Presented recommendations for strategy implementation to Kevin Roberts, Worldwide CEO, after studying the company’s strategic plan and its industry.

Medellín, Colombia

Led a team of 20 across Financial Planning, Treasury, Accounting, Collections, and IT processes. Served as a Board Member.• Prepared the sell offer and valuated the company in collaboration with an investment bank, let the actions to increase by almost 20% the final acquisition premium (Turnover of U$ 38m p.a. and 400+ employees).• Reduced x-rate risk exposure by improving cash planning and using forwards & call-options.• Transformed cash flow from deficit to surplus by optimizing working capital and net margin.• Designed the planning process, defined financial KPIs, and structured a business-unit view approach.• Led a restructuring task-force team that successfully navigated the financial crisis of 2008/09.• Promoted strategic planning processes that emphasized on the direct sales channel, subsequently, led the acquisition and merger of three former dealers to fortify this crucial channel.

Medellín, Colombia

Led a team of 12 across Financial Planning, Treasury, Accounting, HR, and IT processes. Served as a Board Member.• Led the Acquisition and oversaw the Merger of two international stations for Hertz Car Rental.• Optimized cash flow by reducing receivables and fostering cross-selling initiatives. The latter was achieved through the implementation of a variable compensation program alongside a balance scorecard for sales.• Established, in conjunction with a Sales Director, the Startup operation of a new international Hertz Station in Peru, a previously untouched territory, with only two months' notice.• Reduced the Month-End Closing time by 40% and improved accessibility to Financial information.

Medellin, Colombia

• Executed valuations, due diligences, financial diagnostics, and credit structuring proposals.• Supported M&A negotiations, structured projects funding and private equity operations.

Medellín, Colombia

• Implemented a Financial Model to estimate the company value using to the annual strategic plans, produced Financial Valuations for 40+ projects, and led the Direct Sales channel budgeting process.• Designed a Financial Model for a franchise business, successfully applied in Colombia, Costa Rica & Mexico.

Medellín, Colombia

• Performed imports and exports from/to Central and South America.• Managed the relationship with Financial Institutions and planned operational cash flow.

United Kingdom

• Enhanced the analysis of business units and improved the usage of the customers’ data base.

Master Of Business Administration - Mba

Program awarded with distinction and winner of the Dean’s Prize for best project.

Doing Business In China, Business

Fast Growing Developing Economies – The Indian Case, Business

Specialized Graduate Programme In Corporate Finance

Published article required for the diploma.

Bsc In Management Engineering

Dissertation awarded with Public Mention.