Alejandro Gonzalez Email & Phone Number

Greater São Paulo Area

As a seasoned CFO with over 15 years of leadership experience in finance and logistics operations across multinational environments, I am seeking a challenging role as a CFO or Finance Director where I can leverage my extensive expertise in strategic financial planning, digital transformation, and cross-functional team leadership to drive sustainable.

Greater Sao Paulo

• Led Financial, Digital-IT, Legal and Compliance processes for* Argentina, Brazil, Bolivia, Chile, Central America, Colombia, Ecuador, Peru, and Mexico.
• Successfully implemented the Finance Business Partner concept in the region driving consistent profitability and free cash flow increases. The enhanced collaboration with other areas fostered high service level rates.
• Reduced debtor days by 6% and bad debts by 18% through improved collaboration with a Shared Service Center, alignment with Sales teams, policy redesign, and introduction of digital tools.
• Fostered an integrated Sales-Finance-Operations planning process, achieving a 90% sales forecast accuracy, resulting in improved service levels and a 10% stock reduction.
• Amortized all consolidated net debt in the region by optimizing profitability and working capital.
• Reduced the financial impact of compliance cases to nearly zero by enhancing controlling processes, improving internal policies, and fostering collaboration with internal and external audits.

Bogota, Colombia

• Led a team of 45 across Finance, Supply Chain, Legal, and IT.
• Designed and implemented the Startup strategy in conjunction with the country CEO achieving operational break-even and a double-digit sales increase by the 5th semester of operation.
• Over-achieved targets for collections, stock turnover, sales planning accuracy, and customer service level by designing and implementing all Financial and "Back Office" processes.
• Reduced risk exposure to exchange rate volatility by designing and implementing effective hedging strategies, reducing debt, and improving free cash flow planning.
• Contributed designing and implementing strategies for Pricing, Market Penetration, Product Mix Selection, Brand Positioning, and Sales Channel Development.

United Kingdom

• MBA Consultancy and International Experience:
• Centrica PLC: Consultancy project with an up-stream business unit in Morecambe Bay, UK developing a contract framework to improve the profitability of a gas processing centre.
• HSBC: Consultancy project with the Lancashire and Cumbria commercial centre building a new service proposition to improve the service level of corporate customers.
• Stopford Projects Ltd: Consultancy project designing a business plan for a start-up and spin-off business unit in Lancaster, UK specialized in providing “Waste to Energy” solutions.
• Saatchi & Saatchi: Presented recommendations for strategy implementation to Kevin Roberts, Worldwide CEO, after studying the company’s strategic plan and its industry.

Medellín, Colombia

• Led a team of 20 across Financial Planning, Treasury, Accounting, Collections, and IT processes. Served as a Board Member.
• Prepared the sell offer and valuated the company in collaboration with an investment bank, let the actions to increase by almost 20% the final acquisition premium (Turnover of U$ 38m p.a. and 400+ employees).
• Reduced x-rate risk exposure by improving cash planning and using forwards & call-options.
• Transformed cash flow from deficit to surplus by optimizing working capital and net margin.
• Designed the planning process, defined financial KPIs, and structured a business-unit view approach.
• Led a restructuring task-force team that successfully navigated the financial crisis of 2008/09.

Medellín, Colombia

• Led a team of 12 across Financial Planning, Treasury, Accounting, HR, and IT processes. Served as a Board Member.
• Led the Acquisition and oversaw the Merger of two international stations for Hertz Car Rental.
• Optimized cash flow by reducing receivables and fostering cross-selling initiatives. The latter was achieved through the implementation of a variable compensation program alongside a balance scorecard for sales.
• Established, in conjunction with a Sales Director, the Startup operation of a new international Hertz Station in Peru, a previously untouched territory, with only two months' notice.
• Reduced the Month-End Closing time by 40% and improved accessibility to Financial information.

Medellin, Colombia

• Executed valuations, due diligences, financial diagnostics, and credit structuring proposals.
• Supported M&A negotiations, structured projects funding and private equity operations.

Medellín, Colombia

• Implemented a Financial Model to estimate the company value using to the annual strategic plans, produced Financial Valuations for 40+ projects, and led the Direct Sales channel budgeting process.
• Designed a Financial Model for a franchise business, successfully applied in Colombia, Costa Rica & Mexico.

Medellín, Colombia

• Performed imports and exports from/to Central and South America.
• Managed the relationship with Financial Institutions and planned operational cash flow.

United Kingdom

• Enhanced the analysis of business units and improved the usage of the customers’ data base.

Master Of Business Administration - Mba

Program awarded with distinction and winner of the Dean’s Prize for best project.

Doing Business In China, Business

Fast Growing Developing Economies – The Indian Case, Business

Specialized Graduate Programme In Corporate Finance

Published article required for the diploma.

Bsc In Management Engineering

Dissertation awarded with Public Mention.