Alejandro Rivas Email & Phone Number

Bogota, Colombia

We offer customized commercial solutions to the financial and related sectors operating as a front office BPO. We focus on companies looking to improve service levels, reduce costs, streamline processes and improve process efficiencies.

Shanghai, China

DUMEX China (Danone Baby Nutrition)• Increased sales revenue more than seven fold in the period 2004 – 2009 ($87M to $650M) while achieving the number 1 position in the Infant Milk Formula market in China.• Re-energized the organization by bringing in a can do attitude by focusing on team work, cross-functional collaboration and excellence in execution. • Instrumental in significantly raising the engagement level of employees over the past three years, as measured by third party consultants.• Led the rollout of key innovations, which ultimately translated into achieving the No.1 market share position in the formulated milks category.

Caracas, Venezuela

• Led the transformation of the sales and distribution operation leading to significant cost reductions and achieving the number one position in customer satisfaction among all FMCG companies. As a result, volume growth increased by 16% in the first year following the changes made.• Led the company to refocus on its core business by discontinuing the majority of its third party distribution services. Reduced overall sku’s from over 340 to just 130.• Spearheaded the upgrade of the Plumrose brand image and positioning.• Revamped the product portfolio by launching a number of new products and concepts in the highly profitable self-service category. • Responsible for leading the introduction of a CRM platform based on Sales Force Automation and call center.

PepsiCo Foods International• Frito-Lay Ecuador. Led the transition process of a newly acquired snack company to operate under PepsiCo standards while achieving the following results: Increased profits seven-fold. Won 11 share points to regain market leadership and drove revenues from $5.1NMM to $8.7MM despite difficult economic situation. Increased unit sales volume 62% with innovative in-package promotions linked to Disney and Warner Bros. licensing agreements.• Frito-Lay Mexico. Developed with Vice President of sales a program to improve performance of the sales force and distribution system by interfacing operational and managerial changes.• PepsiCo Foods Imports. Spearheaded a 57% growth in sales volume and tonnage. Took sales volume from $12.1 million to $19 million. Increased profits by 27% in fiscal 1993. Redesigned and downsized packaging to comply with consumer preferences resulting in greater in-store turnover and overall tonnage increase. Restructured sales force to increase new business and service to exiting clients. Spearheaded pursuance of general market via new high-value product line introduction.