Aleksandr Serov Email & Phone Number

Nur-Sultan, Kazakhstan

RIKA is a private company in Kazakhstan, that specializes in express delivery services for documents and parcels. 11 local branches and over 150 employees.Responsibilities:• Analysed company activities, market trends, and competitors• Developed of sales growth strategy• Identified projects to improve business efficiency and sales growthKey results:• Led a project on introducing an internal automation system• Developed a plan to reorganise the business structure with an annual tax reduction of €80,000• Implemented a new tariff policy. This allowed expanding the B2C customer base by 20% without losing margins• Reorganised the sales department. Performing KPIs implemented

E-commerce and marketplace-based small business. Auto parts. Annual sales growth of 35-40%Responsibilities:• Created and implemented business strategies and procedures for growth and performance • Implemented and executed brand design • Launched and promoted websites, as well as conducted online marketing • Implemented CRM and customer loyalty programs• Overseed and managed partnership agreements and contracts• Managed the P&L finances of the businessKey results:• TOP-2 brand in a category on the marketplaces of the Russian and CIS• Developed and launched B2C and B2B products• Formed a sales department and back office (purchases, logistics, accounting)• Attracted funding

Omsk, Russia

A regional business group with 3 main business directions: agricultural machines dealer, non-food retail (170 stores), DIY- retail (25 stores). More than 800 people. Annual turnover 75M Euro. Responsibility:• Designed and implemented business strategy for performance and growth• Set a challenging sales plan and supported the team in achieving it• Worked closely with the Shareholder on the successful implementation of the value creation plan• Supported reorganization and optimization of processes• Developed and established project process guidelines for the leaders and functional managers• Monitored project progress of pre-defined key initiatives and meet deadlines• Lead and overseed daily operations (HR, IT, Marketing, Sales, Purchasing, Logistics, Finance, etc.)• Lead employees to encourage maximum performance and dedication• Overseed and managed partnership agreements and contracts• Coordinated between different teams/workstreams• Alignments with lawyers and other external consultants• P&L ManagementKey results:• Formed and implemented a 3-year business strategy. Decomposed the parameters of the business plan into goals for functional units. EBITDA growth by 25%. Growth of net profit by 30%.• The market share of machines sold in the region for 2 years increased from 63% to 85%.• Developed and launched e-commerce sales as a part of omnichannel business sales. Annual sales 1.2M Euro.• Developed and closed the deal to sell a retail franchise• Negotiated and improved contract terms and purchase prices for agricultural tyres. This brought in a margin of 400,000 Euros a year.

Omsk, Russia

Cordiant: Major tire manufacturer in Russia with Hi-Tech technology and European processes. 4 tire plants. More than 10,000 employees. Annual sales 800M Euro.Responsibilities:• Omsk Business Unit sales developed of distribution of car tires in the territories of the Volga region, the Urals, and Siberia• Built and led a high-performing sales team to drive revenue growth and market penetration• Developed and executed comprehensive regional sales strategies to achieve revenue targets and expand the customer base• Built and maintained strong relationships with key clients, and OEM contributors• Collaborated with the headquarter to develop and refine product offerings and pricing strategies• Monitored and analyzed sales metrics to identify areas for improvement and make data-driven decisions• Interacted as required with key functions of the business unit, such as marketing, finance, customer support, product, people team, logistics, procurement and sales operations• Built and maintained a positive and high-energy sales culture that fosters teamwork and collaboration• Identified opportunities, analyse risk/reward trade-offs, screened candidates, built business casesKey achievements• Formed and led a high-performing sales team consisting of 35 people• In 2016, my B2B sales team received recognition as the top-performing sales team within the company.• Grew the number of regional distributors and retail partners by 20%. • Negotiated and developed 2 new contracts with OEM manufacturers for the supply of light truck tyres• The sales plan has exceeded 120%• Managed to boost the B2B tender winning rate from 58% to 83%

Moscow, Russia

I led and inspired the successful growth of the Procurement department as a Head of Procurement for 4 tire production plants with five direct reports and 35 functional reports, located in the tire plants. Responsibilities:• Built a competitive, resilient and sustainable supply base and n-tier value chain to support the business growth• Ensured consistency of Sourcing KPIs with business strategy vision in changing reality to protect profit• Led global strategic category management for material and equipment. This included supply market analysis, category strategy development and supplier strategies• Had the business responsibility for supplier relationships: from supplier selection, RFI/RFQ, negotiation, contracting, and supplier evaluation, up to consequence management and phase out• Communicated and negotiated at eye level with international tire production equipment vendor's top management and decision-makers at suppliersKey achievements:• As a procurement project manager, led complex international procurement projects for general equipment with a budget of 20M Euro from the technical description to final equipment acceptance• Started up of Indirect Procurement centralization process for Cordiant (Services, IT, Marketing, Travel,)• Contributed two digits % of savings Y-to-Y (up to 200% savings in specific projects)• Completed various Sourcing projects (more than 30+) in different categories with a clear impact on P&L

Moscow, Russia

Responsibilities:• Was responsible for raw materiel procurement for 7 tire production plants• Contracted top worldwide vendors and raw material manufactures• Set up new flows & transport modes, as well optimizing the current lane• Managed tenders and negotiated & closed contracts• Managed the Procure-to-Pay processes for your suppliers as well as rates disputes• Developed a solid understanding of cost drivers• Organased suppliers' development programs, suppliers' technical audits• Managed raw materials procurement and inventory levels• Worked cross-functionally with all departments to identify, developed and execute process improvementsKey achievements:• Established long-term contracts with raw material suppliers based on the principles of formula pricing• Reduced purchase prices from 4 to 12% for different types of raw materials

Omsk, Russia

Responsibilities:• Monitored Daily, Weekly & Monthly interactions• Managed the warehousing activities to ensure the best customer experience at the right cost• Maintained metrics, analyse data, and provided KPI reports to assess the performance of logistics partners• Negotiated with logistics providers in place with main stakeholders and customers• Participated in the tender process to find the right logistics partner• Was responsible for the logistics budgetKey achievements:• Outsourced warehouse operations. A budget savings of 12%

Strategic Management, Excellent

Economics And Management

Postgraduate study

Master'S Degree, Entrepreneurial And Business Operations, Excellent

Master Of Engineering - Meng, Engineering Science, Excellent