Aleksandr Serov

Aleksandr Serov Email and Phone Number

Head of Sales | Business Development | Operations | Sales Management | Sales leadership | COO | @
Aleksandr Serov's Location
Berlin, Berlin, Germany, Germany
About Aleksandr Serov

As a professional with over 12 years of experience in Sales, Business Development, and Operations, I have consistently transformed businesses into profit generators with sustained year-on-year growth. My passion lies in sustainable sales team building and implementing outcome-driven approaches for business development.My extensive leadership experience spans various industries, including manufacturing, logistics, DIY, B2C retail, e-commerce, and B2B distribution, which enables me to apply diverse expertise and strategies to improve business performance. My background as a Purchasing Executive in a manufacturing company has given me a strong understanding of how and why buyers choose suppliers, which helps me to increase sales. I have successfully launched an e-commerce project as part of an omnichannel sales process and have led my B2B sales team to become the best sales team in the company.In 2019, I achieved the best-ever financial result for a company with a 25-year history. With a proven track record in anti-crisis management, I have successfully navigated complex situations and delivered outstanding results through my expertise in team restructuring, rebuilding dealer networks, and developing distribution channels. My ability to quickly adapt to different industries and effectively manage challenging situations has allowed me to deliver results that exceed expectations.Overall, I have a proven track record of driving growth, reducing costs, and leading successful teams, and I am committed to continuous improvement and business development.

Aleksandr Serov's Current Company Details
RIKA

Rika

Head of Sales | Business Development | Operations | Sales Management | Sales leadership | COO |
Aleksandr Serov Work Experience Details
  • Rika
    Head Of Sales And Business Development
    Rika Jun 2022 - Present
    Nur-Sultan, Kazakhstan
    RIKA is a private company in Kazakhstan, that specializes in express delivery services for documents and parcels. 11 local branches and over 150 employees.Responsibilities:• Analysed company activities, market trends, and competitors• Developed of sales growth strategy• Identified projects to improve business efficiency and sales growthKey results:• Led a project on introducing an internal automation system• Developed a plan to reorganise the business structure with an annual tax reduction of €80,000• Implemented a new tariff policy. This allowed expanding the B2C customer base by 20% without losing margins• Reorganised the sales department. Performing KPIs implemented
  • Mastership
    Managing Director
    Mastership May 2015 - Present
    E-commerce and marketplace-based small business. Auto parts. Annual sales growth of 35-40%Responsibilities:• Created and implemented business strategies and procedures for growth and performance • Implemented and executed brand design • Launched and promoted websites, as well as conducted online marketing • Implemented CRM and customer loyalty programs• Overseed and managed partnership agreements and contracts• Managed the P&L finances of the businessKey results:• TOP-2 brand in a category on the marketplaces of the Russian and CIS• Developed and launched B2C and B2B products• Formed a sales department and back office (purchases, logistics, accounting)• Attracted funding
  • Enisey
    Executive Director
    Enisey Oct 2017 - May 2022
    Omsk, Russia
    A regional business group with 3 main business directions: agricultural machines dealer, non-food retail (170 stores), DIY- retail (25 stores). More than 800 people. Annual turnover 75M Euro. Responsibility:• Designed and implemented business strategy for performance and growth• Set a challenging sales plan and supported the team in achieving it• Worked closely with the Shareholder on the successful implementation of the value creation plan• Supported reorganization and optimization of processes• Developed and established project process guidelines for the leaders and functional managers• Monitored project progress of pre-defined key initiatives and meet deadlines• Lead and overseed daily operations (HR, IT, Marketing, Sales, Purchasing, Logistics, Finance, etc.)• Lead employees to encourage maximum performance and dedication• Overseed and managed partnership agreements and contracts• Coordinated between different teams/workstreams• Alignments with lawyers and other external consultants• P&L ManagementKey results:• Formed and implemented a 3-year business strategy. Decomposed the parameters of the business plan into goals for functional units. EBITDA growth by 25%. Growth of net profit by 30%.• The market share of machines sold in the region for 2 years increased from 63% to 85%.• Developed and launched e-commerce sales as a part of omnichannel business sales. Annual sales 1.2M Euro.• Developed and closed the deal to sell a retail franchise• Negotiated and improved contract terms and purchase prices for agricultural tyres. This brought in a margin of 400,000 Euros a year.
  • Cordiant Jsc
    Head Of Sales And Business Development
    Cordiant Jsc Aug 2015 - Oct 2017
    Omsk, Russia
    Cordiant: Major tire manufacturer in Russia with Hi-Tech technology and European processes. 4 tire plants. More than 10,000 employees. Annual sales 800M Euro.Responsibilities:• Omsk Business Unit sales developed of distribution of car tires in the territories of the Volga region, the Urals, and Siberia• Built and led a high-performing sales team to drive revenue growth and market penetration• Developed and executed comprehensive regional sales strategies to achieve revenue targets and expand the customer base• Built and maintained strong relationships with key clients, and OEM contributors• Collaborated with the headquarter to develop and refine product offerings and pricing strategies• Monitored and analyzed sales metrics to identify areas for improvement and make data-driven decisions• Interacted as required with key functions of the business unit, such as marketing, finance, customer support, product, people team, logistics, procurement and sales operations• Built and maintained a positive and high-energy sales culture that fosters teamwork and collaboration• Identified opportunities, analyse risk/reward trade-offs, screened candidates, built business casesKey achievements• Formed and led a high-performing sales team consisting of 35 people• In 2016, my B2B sales team received recognition as the top-performing sales team within the company.• Grew the number of regional distributors and retail partners by 20%. • Negotiated and developed 2 new contracts with OEM manufacturers for the supply of light truck tyres• The sales plan has exceeded 120%• Managed to boost the B2B tender winning rate from 58% to 83%
  • Cordiant Jsc
    Head Of Procurement
    Cordiant Jsc Apr 2012 - Aug 2015
    Moscow, Russia
    I led and inspired the successful growth of the Procurement department as a Head of Procurement for 4 tire production plants with five direct reports and 35 functional reports, located in the tire plants. Responsibilities:• Built a competitive, resilient and sustainable supply base and n-tier value chain to support the business growth• Ensured consistency of Sourcing KPIs with business strategy vision in changing reality to protect profit• Led global strategic category management for material and equipment. This included supply market analysis, category strategy development and supplier strategies• Had the business responsibility for supplier relationships: from supplier selection, RFI/RFQ, negotiation, contracting, and supplier evaluation, up to consequence management and phase out• Communicated and negotiated at eye level with international tire production equipment vendor's top management and decision-makers at suppliersKey achievements:• As a procurement project manager, led complex international procurement projects for general equipment with a budget of 20M Euro from the technical description to final equipment acceptance• Started up of Indirect Procurement centralization process for Cordiant (Services, IT, Marketing, Travel,)• Contributed two digits % of savings Y-to-Y (up to 200% savings in specific projects)• Completed various Sourcing projects (more than 30+) in different categories with a clear impact on P&L
  • Cordiant Jsc
    Procurement Manager
    Cordiant Jsc Jun 2011 - Apr 2012
    Moscow, Russia
    Responsibilities:• Was responsible for raw materiel procurement for 7 tire production plants• Contracted top worldwide vendors and raw material manufactures• Set up new flows & transport modes, as well optimizing the current lane• Managed tenders and negotiated & closed contracts• Managed the Procure-to-Pay processes for your suppliers as well as rates disputes• Developed a solid understanding of cost drivers• Organased suppliers' development programs, suppliers' technical audits• Managed raw materials procurement and inventory levels• Worked cross-functionally with all departments to identify, developed and execute process improvementsKey achievements:• Established long-term contracts with raw material suppliers based on the principles of formula pricing• Reduced purchase prices from 4 to 12% for different types of raw materials
  • Cordiant Jsc
    Logistics Specialist
    Cordiant Jsc Aug 2010 - May 2011
    Omsk, Russia
    Responsibilities:• Monitored Daily, Weekly & Monthly interactions• Managed the warehousing activities to ensure the best customer experience at the right cost• Maintained metrics, analyse data, and provided KPI reports to assess the performance of logistics partners• Negotiated with logistics providers in place with main stakeholders and customers• Participated in the tender process to find the right logistics partner• Was responsible for the logistics budgetKey achievements:• Outsourced warehouse operations. A budget savings of 12%

Aleksandr Serov Education Details

Frequently Asked Questions about Aleksandr Serov

What company does Aleksandr Serov work for?

Aleksandr Serov works for Rika

What is Aleksandr Serov's role at the current company?

Aleksandr Serov's current role is Head of Sales | Business Development | Operations | Sales Management | Sales leadership | COO |.

What schools did Aleksandr Serov attend?

Aleksandr Serov attended Plekhanov Russian University Of Economics, Omsk State Transport University (Ostu), Russian Correspondence Institute Of Textile And Light Industry, Omsk State Transport University (Ostu).

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