Aleksandra Johnson Aucker, Mba Email & Phone Number

Strategizes and executes channel marketing plans, elevating sales growth and market share in the equine industry.Cultivates and manages relationships with key retail and distribution partners to optimize sales opportunities.Aligns cross-functional teams to ensure seamless execution of marketing initiatives, resulting in increased brand visibility.Conducts in-depth market research, identifying emerging trends and competitive strategies to capitalize on growth opportunities.Develops tailored marketing collateral and tools for retail partners, enhancing brand presence and driving sales.Monitors channel performance metrics, delivering actionable insights for optimized marketing strategies.Ensures compliance with industry regulations, staying abreast of market developments and trends.Mentors and leads a high-performing channel marketing team, fostering innovation and accountability.

Effectively represents SmartPak’s offerings to customers by supporting the execution of marketing strategies, leading the creation and implementation of marketing and advertising campaigns; tracking sales data; maintaining promotional materials; and building co-marketing packages with third party vendors.• Designs and implements successful marketing campaigns• Owns the execution and implementation of marketing and sales materials, production of emails, banners, advertising, catalogs, and other promotional materials• Interprets customers’ behavior and suggests creative ways to increase product awareness and salesDesigns and coordinates promotional activities for new products/services• Performs analysis and reporting of marketing initiatives and sales results• Creates and maintains tracking systems and reporting for marketing activities• Accomplishes organization goals by accepting ownership for new and different requests and exploring opportunities to add value to job functions

• Turnkey all aspects of the client interaction during the bid/RFP process through the management of all “Experience” related components.• Supports communication strategy for successful RFP engagement and is responsible for RFP completion and final RFP submission.• Develops key presentation and proposal materials to help drive differentiation and customization to the specific customer/prospect.• Prepares account teams for successful client workshops and presentations, including communication coaching for teams and individuals.• Creates playbooks and support tools to expand campaign reach and scale.• Creates and manages outbound and inbound pursuit-specific campaigns to create client awareness, preference, and selection.

Allentown, Pennsylvania Area

• Plans and executes all regional marketing programs • Coordinates all events that occur within each region• Generates increased opportunities and revenue for the sales organization through events, promotions, and webinars• Collaborates with Regional Vice Presidents’ of Sales and their teams to create and manage marketing and sales plans, goals, and budgets • Leverages tools, such as Salesforce.com, to track ROI, pipeline impact, and revenue from each event• Routinely manages and reports budgets for each region • Identifies and flawlessly completes participation in tradeshows and industry events

Butler, Pa

• Planned, promoted, and executed nearly one hundred speaking events each year • Crafted and implemented a referral tracking system specific to the needs of the company• Developed and edited all copy for advertisements, brochures, landing pages, etc.• Established and maintained presence on websites, blogs and social media• Maintained key relationships and served as the main point of contact with countless businesses throughout Western Pennsylvania while also creating new connections• Utilized multiple channels of marketing such as print, direct mail, digital, social media, and radio

Master Of Business Administration (M.B.A.), Business Administration

Activities and Societies: Alpha Kappa Psi, Lambda Sigma, Equestrian Team, French Club

Bachelor'S Degree, Marketing

Activities and Societies: Lambda Sigma, Alpha Kappa PsiMarketing

Fashion Journalism