Aleksandra Bruce Email & Phone Number

Carlsbad, Ca, Us

San Diego, California, United States

Responsible for building Sharp Health Plan's communications and content marketing strategy, including communications and content planning, execution and measurement. Oversees a team that plans, conceptualizes and creates compelling communications and content that can be leveraged across multiple channels and all customer segments. Builds cross-entity/enterprise and Plan-wide partnerships to identify, develop, manage and distribute relevant, compelling content that attracts, engages and retains SHP customers across all segments and lines of business. Acts as an advisor to the Sharp Health Plan Executive and leadership teams to support employee engagement, internal/external communications as well as content strategy and engagement for all customer segments. Works closely with the CEO, executives and leadership to develop strategic communication plans and messages to achieve various business objectives.

San Diego, Ca

• Developed & executed communication strategies for largest non-profit Health Plan in San Diego• Took complex health care topics and made them accessible to various customer groups • Ensured messaging consistency, brand standards and AP Style guidelines in all communications• Managed multidisciplinary teams to deliver large-scale projects on-time and within budget • Acted as lead advisor to the Executive team on employee satisfaction, engagement and culture • Oversaw agency partner in social media strategy and execution• Designed systems for trafficking work within and across departments

Greater San Diego Area

• Oversaw marketing strategy and execution for multi-million dollar live event technology company• Directed email marketing, including target list development, content creation and design• Established content marketing program including content development and promotion• Launched new corporate websites including layout, design, messaging and SEO optimization • Managed social media strategy, with focus on YouTube, Twitter and LinkedIn• Implemented customer satisfaction survey and advocacy program • Analyzed complex data for monthly executive marketing qualified leads report

Greater San Diego Area

• Managed the strategy and execution of a global communications program for 3,500+ employees • Supported growing technology company through IPO, acquisition & multiple leadership changes • Partnered with C-Suite to establish regular cadence of communication with employees • Developed content and coached presenters for All Staff, All Manager and Board Meetings• Implemented and produced quarterly, magazine-style CEO Newsletter• Oversaw the successful implementation and adoption of corporate intranet, SharePoint • Managed employee programs in support of ACTIVE’s vision, values and key strategic initiatives• Planned and executed corporate trainings and events for 50-1,000+ attendees• Established reporting dashboard and tools for tracking executive communications & participation

Greater San Diego Area

• Managed global PR campaigns for product launches and customer wins• Partnered with corporate marketing to create ACTIVE’s customer advocacy program • Launched corporate blog and managed LinkedIn, YouTube and Twitter accounts• Planned and executed press conferences, media tours and customer events • Assisted with crisis communications, investor relations and analyst relations • Implemented and oversaw corporate speakership and award programs• Wrote and edited releases, pitches, case studies and bylined articles • Supervised multiple PR agencies and various internal accounts

Greater San Diego Area

• Supported the Global Customer Reference program for Hewlett-Packard• Developed and then leveraged customer reference materials for PR/AR marketing• Pitched trade media for Eastman Kodak Motion Picture Film and Carestream Health • Created detailed weekly and monthly client clip reports

Greater New York City Area

• Pitched television, radio and print-media for high-profile authors • Planned and coordinated author tours and travel schedules• Strategized and implemented social media campaigns • Wrote, edited and designed press materials

Columbia Publishing Course

Activities and Societies: Six-week intensive certificate program on all aspects of book and magazine publishing

B.A., English Literature

Activities and Societies: Staff writer for Osprey and Humboldt Travel Journal, student publicationsGraduated summa cum laude