Aleksandra Ivanova Email & Phone Number

Munich, Bavaria, Germany

- Developing and implementing content marketing strategies to highlight the features and benefits of JetBrains' .NET tools, enhancing user engagement.- Crafting SEO-optimized content across various platforms, including blogs, articles, newsletters, and white papers, targeting software developers.- Collaborating with marketing and product teams to create promotional materials and campaigns for product launches and updates.- Managing social media interactions to maintain a strong brand presence and engage with the .NET developer community.- Producing educational content such as tutorials, guides, and video scripts to enhance user understanding and adoption of JetBrains' .NET tools.- Analyzing content performance metrics to refine marketing strategies and reporting on content effectiveness to stakeholders.- Maintaining a consistent brand voice across all communications, ensuring alignment with JetBrains' overall branding and marketing goals.- Promoting and covering industry events, webinars, and conferences, enhancing brand visibility and community involvement.

Zug, Switzerland

I was recruited to join Tiger.Trade by the Content Strategist I worked under in Olymp Trade. I’ll be happy to provide a letter of recommendation upon request. My responsibilities currently include: – Refining and maintaining consistent ToV for the brand across all channels – Crafting short- and long form marketing copy– Coming up with user communication (emails, notifications, community posts, etc.) for different occasions and touchpoints– Contributing to the content strategy for the blog and the educational division– Providing feedback and proofreading product, marketing and UX/UI copy in English– Liaising with the wider team in producing content to enhance brand storytelling

St Petersburg, St Petersburg City, Russia

I've rejoined the Dataduck team as part-time senior marketing copywriter. My goal with this part-time position was to free up some time for getting a second university degree.My responsibilities with Dataduck included writing long-form copy (long-reads for the blog, press releases), user communication (e-mails, push notifications, in-app "stories"), as well as content for the site (main page, landing pages). As a team leader I also supervise and edit the work of my junior colleagues.

Moscow, Moscow City, Russia

Since I joined the team in October'19, I've managed to positively impact the quality of motion creatives, which resulted in a 70% increase in app downloads at a 50% lower CPA.My daily responsibilities included: - Research and review competitors’ creatives via SensorTower Ad Intelligence and IG Stories / Feed;- Generate new advertising approaches and mechanics;- Suggest creative solutions through visual references, stock footage, mockups and draft edits;- Generate video scrips, creative copy, ad copy, CTAs and other relevant text materials; - Scale the output of effective marketing campaigns; - Continuously test and optimize ad creatives for better conversion;- Manage video localization processes;- Collaborate with UA managers in generating new growth-hacking hypotheses.

Saint Petersburg, St Petersburg City, Russia

Working as a full-service scriptwriter at Dataduck gave me a wonderful opportunity to work on all sorts of videos: promotional, educational, instructional and corporate.I am responsible for both coming up with creatives, developing those into scripts and writing voiceover and subtitle copy. Full list of responsibilities:- Generating creative ideas for video advertisements (complete with visual and sound references), no less than 6 each quarter;- Writing complete video scripts (incl. timing, VO/ST and specific camera shorts and transitions) based on my own creative ideas, as well as those of the team;- Drafting the specifications for video-shoots, creating character and location mood-boards; - Generating ideas for corporate videos (HR brand promos, corporate brand presentations, etc.) and developing scripts;- Collaborating with a storyboard artist and ensuring the storyboard and the animatic are consistent with the script;- Selecting voiceover actors and appropriate music for the video;- Supervision and QA of video localization

Saint-Petersburg

I've demonstrated some outstanding abilities as a Copywriter for the E-mail retention team, so I was promoted to Content Marketing Manager for the Client Retention department with a wider scope of responsibilities. My responsibilities included:- Content planning for e-mail campaigns and company blog (both long- and short-term scheduling).- Coordinating promotional efforts with SMM and Mobile teams, utilizing social media campaigns and push notifications.- Overseeing the e-mail preparation process: from planning, though content and design development to layout, testing and sending. - Testing, evaluating and continuously improving e-mail performance. - Creating and maintaining the e-mail RFM chain (conversion from newly registered users to returning paying customers). - Creating trigger e-mails. - Supervising the content surrounding our products (that includes press-releases, paid-for publications, blog articles, promotional videos and occasional social media posts).- Writing the creatives for banner ads and Google ad campaigns. - Assistance in creating content for landing pages.

I've initially joined IQ Option Software as a Copywriter for the E-mail Retention team with the following scope of responsibilities:- Identifying newsworthy (or, in our case, “email-worthy”) events from the world of business,finance, trading and cryptocurrencies and coming up with relevant e-mail copy- Managing e-mail localization (13 languages) - Building a mailing schedule for the upcoming week/month/year.- A/B testing of e-mail layouts, subject lines, etc. to improve performance- Assisting the team in improving the e-mail RFM in terms of better targeting and performance.- Planning and curating various promotional activities - Contributing to the company blog and website- Composing and sending out push notificationsDuring my time in this position I have improved the Open Rate of the RFM e-mails by 30-60% and Click Rate by 2%. I've also built an RFM of push notifications for IQ Option's app and implemented it to great success.

Saint-Petersburg

Saint-Petersburg

Certificate Of Higher Education In Psychology, Psychology

Master'S Degree, International And Intercultural Communication, Linguistics