• Develop strategy and oversee performance of programmatic campaigns across Acquisition and Agency Marketing channels.• Onboard and implement a new DMP across Enterprise Marketing. Develop media efficiency, effectiveness and personalization goals.• Oversee Ad Tech stack, including DSP, ad server, DCO, DMP, on-boarding and CRM partners.• Work closely with Investment team and Trading Desk to execute campaigns through various DSPs including DV360, Oath, AAP, and TTD, delivering a very specific CPQ and LTV goal.• Monitor quarterly and annual budgets ensuring maximum efficient expenditure.• Onboard new creative partner(s), ideate dynamic campaigns, and launch across DV360 andother platforms.• Developed GTM, omni-channel plan to launch Toggle Insurance - a Farmers incubated, revolutionary start-up.

Connectivity provides customer intelligence solutions for businesses. We allow businesses to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities.

I had a terrific opportunity to manage Engage:BDR's in-house built Demand Side Platform - First Impression DSP. During my tenure at Engage, I acted as an Account Executive and as a post-sale Account Manager for First Impression clients. By focusing on key partners and continually building a book of business, I was able to bring the product revenue from roughly $12,000 in 2013, to over $1MM in 2014.In addition to managing a book of business, I had the opportunity to work closely with our engineering team and optimize the product based on client needs, industry trends, and necessary features to make the product a success. I learned a lot about the sales process from start to finish, in addition to honing my project management skills, and I am extremely grateful for the opportunity.Founded in 2009, engage:BDR is a leading cross-device Video and Display solution provider that directly serves publishers, media owners, brands, agencies, and demand platforms.

• Act as a primary point of contact and liaison for a book of business in various verticals including gaming, fin-serve, and fashion.• Oversee client implementation process from start to execution of campaigns. • Monitor, analyze and update campaigns in order to adhere to required KPIs.• Provide platform training, walkthroughs, and support throughout customer lifecycle.

• Pull and analyze performance of all company accounts. • Closely work with publishers such as Connexity and AppNexus on ad operations, campaign management, and delivery. • Develop benchmarks and front end and back end strategies to meet established goals.• Create and standardize company wide reporting templates and communicate correct KPIs and attribution to top tier accounts. • Work closely with Account Strategists and Campaign Coordinators to optimize campaign performance based on best practices.

• Day to day contact and management of 30+ premium accounts. • Collaborated across multiple teams during implementation in order to onboard clients to the SteelHouse platform. • Provided platform training and media plans for new clients.• Managed, grew, and optimized retargeting and branding campaigns through creative, bidding, and targeting optimization.• Ideation and execution of onsite (Real Time Offers) and offsite campaign strategy.• Trained new hires, interns, and Campaign Coordinators on SteelHouse platform and workflow.

• Development and implementation of search and display campaigns from inception to execution.• Provide account analysis and make recommendations in order to improve performance and ensure online success.• Present clients with in depth quarterly reviews and optimize bidding strategies, ad copies, keywords, and demo and geo targeting options. • Proactively cross-sell and up-sell Yahoo! Display media based on advertiser’s goals and KPI objectives. • Subject Matter Expert (SME) in Display and Rich Ads in Search (RAIS) products.• Act as day to day contact for clients to ensure success in the online space through proactive and reactive communication.