Alessandro Spada Email & Phone Number

Bologna, It

Bologna, Emilia-Romagna, Italy

Art Direction and Creative Production with focus on luxury hospitality and fashion.Among my clients:The St. Regis, Casa Brera, Hotel Hassler Roma, Rocco Forte Hotels, Villa d’Este Group, Gilmar Group, Excelsior Venice

Italy

I am in charge of defining the seasonal Digital media strategy and visual guidelines for the Brand’s online channels to develop Brand’s awareness and engage our B2C customers on all online touchpoints.I manage all phases of the Brand owned media production, which includes photos and videos for editorials, social media, e-commerce:· Research for concepts and moodboards · Research for new partners to work with· Supervise pre-production, production and post-production· CastingI develop and manage the digital PR activities with influencers and celebrities directly and/or through international PR agencies to implement the influencer marketing strategy and carry out new projects for the Brand's channels:· Scouting of new micro and macro influencers· Concept creation for omnichannel projects· Social Media live coverage during events · Maintain contacts with the talents

Reggio Emilia Area, Italy

Project Manager for the new Brand’s website launched in October 2019. I Coordinated the Brands’ departments and the agencies during all steps: briefing, layouts approval, new features implementation and testing.Responsible for overseeing and managing the ecommerce platform:·Improve the product display through the definition of new guidelines for all photo shoots and product descriptions;·Reviewing quantities and quality of products sold on the online store to ensure that the selection remains competitive and in line with the DOS;·Creation of the seasonal commercial plan;·Brand management of specific projects and web pages (event landing pages, capsulecollections, contests).·Support in creating a CRM strategy and costumer journeys.·Monthly monitoring of KPI’s and Newsletters performances. Creative Direction and organization of editorial shoots to produce both photos and videos for e-commerce and social network use, including mood board creation, photographers and location scouting, models casting and post-production.Support in the organization and management of all on-set activities for the seasonal Campaign photo shoot as well as the production of related videos.

Communication strategy for an Italian fashion accessory brand:Weekly editorial plan for Facebook and InstagramPhotos postproductionMonthly articles for the Brand BlogzineManaging Etsy Profile B2C Product descriptions

Moscow, Russia

Calzedonia, Intimissimi, Tezenis, FalconeriSocial Media for Russia and CSISupport offline media planningWork with local KOLs to build brand awarenessContent management for the Russian market

Reggio Emilia, Italia

Market analysis aimed to overhaul Max&Co’s retail structure merging the onlineand offline fashion marketsAnalysis of customers’ habits, their attitude towards online and mobile technologiesResearch of the latest tendencies of online and mobile marketing (Beacon technology,geolocation, geofencing, new ways of payment)Competitors monitoring

• Translated the book "Welcoming Schools", a project of the human rights campaign foundation.• Dealt with translation of different kinds of material EN-IT-RU-PL

Master Of Science - Ms, International Management

International, multiple degree program with a focus on Marketing, Brand management and International Economics: First year @ICN Business.

Master Of Science (M.S.), International Business

Bachelor Of Arts (Ba), Foreign Languages, Literatures, And Linguistics, 105/110

Major in Russian, English, Polish and Philology