Alessandra has extensive experience in Marketing and CRM Management. Currently, she leads the Online Presence, Website, and SEO strategy at Italiaonline SPA, focusing on digitizing Italian SMEs. Prior to this, she worked at Accenture for 4 years, specializing in CRM/CVM strategy. She played a pivotal role in Poste Italiane's "Digital Transformation and Customer Centricity" project, redefining CRM models and customer journeys. She also contributed significantly to the startup of Poste Mobile and gained early career experience at Vodafone NV. Alessandra holds an MBA and a Master's in Digital Marketing & Social Media Communication to enhance her digital expertise
Listed skills include Product Marketing, Customer Experience, Marketing Management, E Commerce, and 23 others.