Alessandra Jimenez Email & Phone Number

San Diego, Ca, Us

Carlsbad, California, United States

Leveraging commercial lever and institutional knowledge to design and develop solutions focusing on customer user stories and business outcomes for roadmap planning.● Led capabilities mapping and product architecture inventory to promote agility and reusability● Product lead for innovated omnichannel shopping experiences.

San Bruno, California

Leading the Activity & Events team, I oversee strategy development to ensure seamless implementation throughout seasonal events; product discoverability and solutions-based merchandising across all platforms. In this role, I also lead the monetization program, working with cross-functional teams to deliver plans and provide business requirements for new site functionality.

San Bruno, Ca

Aligning with executive leadership, I create ground-breaking marketing and communication programs to create simple omni-channel shopping solutions for Walmart Online Grocery. In this role, I lead strategic initiatives including product portfolio optimization and customer experience improvement. I also evaluate market research, monitoring and adjusting strategies to meet changing market and competitive conditions; maintain control of results,.Highlights of my experience in this role include the following…Delivered innovative seasonal and cross-category plans, generating sales growth of 29% higher than average basket across events; instituted new processes and documentation framework for seasonal events. Elevated profits through the development and launch of a multi-million monetization program, working with supplier partners to move from the pilot stage to a full-scale business model. Pivotal leader, guiding the team through three migrations that involved calculated risks and challenging product partners, as well as keeping multiple teams focused on delivery with zero customer impact. Managed strategy and technology development roadmap for online grocery site merchandising, including product and engineering team engagement, roadmap prioritization and creation based off customer needs and AOP goals.

850 Cherry Ave. San Bruno, Ca 94066

Creating the visual merchandising strategy of a multi-million business sales annually, I designed site structure and customer experiences for the Electronics Department to best respond to customer demand and convert visits into sales. Highlights of my experience in this role include the following…Increased product view rate by 40% YTD by improving site navigation and product “find‐ability” in partnership with SEO and merchandising teams to restructure backend taxonomy on key categories.Boosted on‐site conversion 20% YOY by designing and implementing customer experience recommendations; focused goal execution delivered double digits growth against plan in declining market share.Employed documentation and training framework for the department on SEO best practices and page layout standards.Exemplified core leadership values, gaining recognition as a manager and coach; particularly good at developing new or underperforming talent into successful members of the team.

San Bruno, Ca

Designing simple shopping solutions to Walmart e-commerce customers, I created easy, innovating Omni-channel experiences; served as site merchandising lead for customer experience strategy for multiple key holiday programs.Highlights of my experience in this role include the following…Partnered with business and engineering teams to develop and launch new site wide programs, driving quality assurance testing and providing feedback to product managers on new team tools and customer experiences. Advanced customer experience for big business initiatives as Walmart’s Amazing Finds and Value of the Hour programs; improved product discoverability by increasing site visits to products up to 150% YoY and customer return frequency by 20%.

San Francisco Bay Area

Support Merchandise Manager to maintain current inventory and available shipping dates for over eight hundred items. Maintain communications with more than twenty vendors in regards shipping inquiries and cost on orders. Create a month-by-month 2012 sale forecast for TapouT store taking in consideration customers visits and purchases trends. Create original and innovated promotional ideas to help meet sales forecasting without jeopardizing company’s profitability. Chose and purchase garments and novelties to be sold in the TapouT store by looking at customer’s purchasing behaviors without comprising TapouT brand identity.

San Francisco Bay Area

Managed, supervised and analyzed paid advertising campaigns for external clients throughout Delivery Agent’s e-commerce websites using Zedo and DoubleClick systems. Analyzed the market landscape to determine the best direction and participated on product development brainstorm meetings for TV shows like “Mythbusters”, “How I Met you Mother”, “The Tudors” and “Ghost Whisperer”. Provided technical support for Spanish speaking vendors regarding Delivery Agent contract, business guidelines and internal software. Audited Tapout, UFC, AETN and Discovery e-commerce sites for best practices, correcting inconsistencies and reporting issues to the appropriate department. Trained new personnel on merchandise set up, image creation and editing procedures. Analyzed and resolve any customer’s order issues with Drop Ship Department. Monitored and evaluated new merchandise sample orders for quality and consistency.

San Jose, Ca

Performed intense and accurate market research on viewer demographics and audience desires for pre-production television segments “Money Factor”, “In Wine Country”, “Weekend Getaway” and “Retirement Homes” to help sell the shows to both producers and potential advertisers and shape program content for maximum audience growth and engagement. Developed innovative concepts and ideas for a weekend getaway package to be sold through the “In Wine Country” program website; managed all package details including budget analysis and presented proposal to the show producer. Created simple yet informative and persuasive business proposals and sales tools for wineries in the Napa and Sonoma Valleys to encourage them to underwrite show expenses and put their marketing dollars into NBC Bay Area properties. Prepared, brainstormed, and executed a variety of critical deliverables for NBC Bay Area’s launch party for the 2009 “Invent Your Future Conference for Women” which drew over 50 of attendees.

Sunnyvale, Ca

Managed a team of eight to provide on-site customer support, equipment maintenance and calibration, and consulting for 50+ accounts each worth up to $50,000. Cross-trained technical personnel to enable “no downtime” for product and service delivery and high customer satisfaction; ensured that baseline technical training for everyone met company requirements. Focused field engagements on areas of biggest revenue and highest profit potential. Streamlined existing processes and procedures to increase profitability and customer focus while maintaining rigorous ISO9000 certifications and updates. Dramatically revamped pricing models and procedures to deliver consistency and predictability to customers and HQ.

Created and maintained the first website for the US Army 95th Maintenance Company which included news, social networking, and mission updates for geographically dispersed teams to keep them cohesive, informed, and connected. Planned, coordinated, and conducted technical training for up to 400 soldiers spread around the world. Managed a team of five to handle a variety of IT repair and upgrade requests with high quality and fast turnaround times. Analyzed and recommended IT equipment and personnel deployments to Army command chain in light of mission, budget, and staff needs and realities.

Digital Advertising

- Marketing Research for all assignments. - Media Buying. - Create a campaign for different platforms. - Use of Adobe Creative Suite.

Education record