Alessandra Merlo
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Alessandra Merlo Email & Phone Number

Trade Marketing Manager at KYOCERA Document Solutions Italia S.p.A. at KYOCERA Document Solutions Italia S.p.A.
Location: Monza, Lombardy, Italy 6 work roles 3 schools
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Role
Trade Marketing Manager at KYOCERA Document Solutions Italia S.p.A.
Location
Monza, Lombardy, Italy
Company size

Who is Alessandra Merlo? Overview

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Quick answer

Alessandra Merlo is listed as Trade Marketing Manager at KYOCERA Document Solutions Italia S.p.A. at KYOCERA Document Solutions Italia S.p.A., a company with 99 employees, based in Monza, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Alessandra Merlo.

Alessandra Merlo previously worked as Trade Marketing Manager at Kyocera Document Solutions Italia S.P.A. and Trade Marketing Business Developer at Canon. Alessandra Merlo holds Mos Management, Economics from Università Bocconi.

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Email format at KYOCERA Document Solutions Italia S.p.A.

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KYOCERA Document Solutions Italia S.p.A.

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Profile bio

About Alessandra Merlo

I am very result oriented person who strongly believe in team working and continuous personal development. This is the reason why I have always looked for opportunities where I could express my educational knowledge and personal skills in a stimulating and evolving environment. And trade marketing daily allows me to do so: networking, creativity and analysis in one job.

Listed skills include Marketing, Marketing Management, Product Marketing, Product Management, and 14 others.

Current workplace

Alessandra Merlo's current company

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KYOCERA Document Solutions Italia S.p.A.
Kyocera Document Solutions Italia S.P.A.
Trade Marketing Manager at KYOCERA Document Solutions Italia S.p.A.
milano, lombardy, italy
Employees
99
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6 roles · 17 years

Alessandra Merlo work experience

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Trade Marketing Manager

Current

Milan Area, Italy

Responsible for brand development by closely working with Distributors and Partners to develop co-marketing online and offline activities.In collaboration with Sales, responsible for new prospect scouting through lead generation programs.Support in product launches by creating supportive material and organizing ad hoc events.Sell-in and sell-out.

Oct 2019 - Present

Trade Marketing Business Developer

1st European Canon Loyalty Program set up: Canon Pass creation, development and management enhancing end users’ fidelity and enriching the CRM databaseResponsible for all customer and channel B2C activities, including: promotional initiatives, engagement activities, events (including fiscal and legal process management).Data analysis and reporting to Local.

Jan 2015 - Oct 2019

Trade Marketing Professional

Milan Area, Italy

Responsible for instore activity organization, including field marketing activities and training sessions addressed to the trade forceProduct Launch support enhancing online and offline communicationBudget request by discussing core needs and strategic targets with Management Team

Jan 2012 - Dec 2014

Service And Support Marketing Coordinator

London, United Kingdom

Central coordination of B2B service marketing activities managed and operated by all European countriesDatabase creation supporting information sharing across NSOs and extended central teamsData harmonization management ensuring message accuracy across European business organizations by setting SLA and consistent communication

Apr 2011 - Dec 2011

Channel Marketing Coordinator And Crm Specialist

Milan Area, Italy

Management of all trade marketing activities supporting sell-in and sell-out.Responsible for the local implementation of the new european CRM system: Salesforce.comManagement of all direct marketing campaigns in B2B to support lead generation activities.Organization of events to support Partners on their being Brand Ambassador on their territory

May 2010 - Mar 2011

Marketing Coordinator

Support to the magazine subscription business development by fostering loyalty through promotional initiativesCRM campaign execution making sure to address customized and one-to-one offersNew product launches including the implementation of ATL and BTL campaignsDisney e-commerce section restyling increasing online purchases thanks to a more engaging.

2009 - 2010 ~1 yr
Team & coworkers

Colleagues at KYOCERA Document Solutions Italia S.p.A.

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3 education records

Alessandra Merlo education

FAQ

Frequently asked questions about Alessandra Merlo

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What company does Alessandra Merlo work for?

Alessandra Merlo works for KYOCERA Document Solutions Italia S.p.A..

What is Alessandra Merlo's role at KYOCERA Document Solutions Italia S.p.A.?

Alessandra Merlo is listed as Trade Marketing Manager at KYOCERA Document Solutions Italia S.p.A. at KYOCERA Document Solutions Italia S.p.A..

Where is Alessandra Merlo based?

Alessandra Merlo is based in Monza, Lombardy, Italy while working with KYOCERA Document Solutions Italia S.p.A..

What companies has Alessandra Merlo worked for?

Alessandra Merlo has worked for Kyocera Document Solutions Italia S.P.A., Canon, Canon Italia Spa, Canon Europe Ltd., and The Walt Disney Company Italia.

Who are Alessandra Merlo's colleagues at KYOCERA Document Solutions Italia S.p.A.?

Alessandra Merlo's colleagues at KYOCERA Document Solutions Italia S.p.A. include Pedro Benjamin Cisneros, Giorgio Sordini, Paolo Bensaia, Rachele Maida, and Enrico Destro.

How can I contact Alessandra Merlo?

You can use AeroLeads to view verified contact signals for Alessandra Merlo at KYOCERA Document Solutions Italia S.p.A., including work email, phone, and LinkedIn data when available.

What schools did Alessandra Merlo attend?

Alessandra Merlo holds Mos Management, Economics from Università Bocconi.

What skills is Alessandra Merlo known for?

Alessandra Merlo is listed with skills including Marketing, Marketing Management, Product Marketing, Product Management, Competitive Analysis, Business Planning, Market Analysis, and B2B.

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