Experienced Business Leader with solid professional background in the FMCG Industry, in particular on the following markets: TV & Audio (20+ years) – Small Domestic Appliances – Consumer Lighting.Deep understanding of on-line channel dynamics, proven track record of dealing with Amazon. Extensive knowledge of traditional Trade and effective management of online/offline market.People management skills. Since 2010 I have developed my ability to build, lead and motivate a sales team, managing different level of direct reports (hierarchical): National Key Accounts, Field Sales Accounts, Sales Agents, Sales Agents multi-card.I effectively managed complex sales organisations in fast changing and highly competitive environments, driving results via a structured approach, operational tools and a consistent leadership style (tutoring, coaching, mentoring).During my professional experience I have had the opportunity to work in close collaboration with all company business functions (Marketing, Finance, HR, Supply chain, Logistics, After sales & customer care) allowing me to have a 360° business vision. As a Sales director and Commercial director I also had the full P&L management.Passion, determination and consistency are the foundation of my professionalism, able to work under pressure and meet tight deadlines while balancing short term results with long term strategy.Always ready to challenge the status quo and explore new business opportunities.