Design of user-centred interfaces for Freeverse's clients marketplaces and their payment and withdrawal management platforms, resulting in a 15% growth in transactions and a 20% increase in user engagement.User research and usability testing to identify pain points and optimise the user experience, creation of wireframes, user flows, layouts and interactive prototypes.Creation and maintenance of a comprehensive Design System (Figma) streamlining the design and development process for future product iterations.Close collaboration with cross-functional teams including product managers, engineers and stakeholders to define product requirements and translate them into intuitive and visually appealing UI/UX designs for NFT trading features.Implementation of responsive design principles and best practices to ensure seamless user experiences across various devices and screen sizes, resulting in a 50% increase in mobile usage and improved accessibility.Strong understanding of the NFT ecosystem: in-depth knowledge of the NFT space, including blockchain technology, cryptocurrency, and decentralised finance. Able to leverage this understanding to develop innovative UI/UX solutions that cater to the unique needs of NFT users and collectors.

Layout and development of all the content of main company website (graphics, HTML & CSS).Data driven support to decision making: ownership of core KPI metrics on Zyte main website performance in order to create new user journeys and optimise conversion (Hotjar, Google Optimise, Google Analytics).UX strategy and best practice including research, design thinking and testing to guide the design of user centric solutions.Creation of inbound marketing pieces to support the marketing team, like social media campaigns, content design based on brand guidelines, infographics, motion graphics.Designing and coding emails and newsletters and designing and developing Hubspot and Intercom templates.Brand guardian: overseeing a comprehensive style guide to ensure all visual communications across channels and departments remain consistent.Handling overlapping projects of different types including: web/app wireframes, UX, UI, Digital Marketing.

Design of all Marketing Campaigns and assets for new products.User Experience analysis, research and layouts for the company web sites.Study and realisation of Customer Journeys, Buyers Personas design, wireframing.Creation of Landing Pages, banners, hand-coded emails, pop-ups.Best practice and conversion research for designing UI elements for the company web sites.Design support to the Development Team.Management of all design and UX/UI jobs.

Assets for Marketing and Social Media campaigns (Landing Pages, emails, flyers, brochures).Personalized, bespoke offline and online work for companies and/or privates.Digital drawing and illustrations.User Experience consultancy and User Interface layouts for desktop and mobile.Web site layout and development (Bootsrtrap and Wordpress).

Designer Team leading and training.Work with Marketing and Product teams to design and deliver more than twenty high-performance digital Products and creative and effective Marketing Campaigns.Analysis, research and UX design of Booklyng’s main dashboard and CMS (Booklyng Wizard Manager), helping their clients to gain +32% conversion rate, +145% user information, +33% total website revenues.Creation of Landing Pages, Popups, Notifications and Emails from graphic layout to development (HTML and CSS).

• User Experience consultancy and User Interface layouts for desktop and mobile.• Infographics and assets for Social Media campaigns (Facebook, Pinterest, Google).• Personalized, bespoke offline and online work for companies and/or privates.

Bespoke artwork and print.Digital drawing.Photography editing, colouring and retouching on paper.Web site layout and development (Wordpress).www.alexira.com/comycale

Project Managing and planning, designer team leading, training and mentoring.Production and maintenance of responsive web sites and assets for clients, online and offline.Creation and development of landing pages, email (CRM), marketing campaigns for clients like Kodak, Vileda, Pioneer and Symantec.Creation of brand identities, logos, typography and color palettes.Use of Hubspot platform and tools, following Inbound Marketing best practices.

Leading the creative side of the Acquisition, Retention and Loyalty programme for La Vanguardia Spain and International.Layout and Design of newsletters, banners, landing pages and infographics for the digital edition of the Spanish daily newspaper La Vanguardia and its subscribers web site: Club Vanguardia.Design of any newspaper ad, promotions and campaigns brochures, flyers and events material (roll-ups, posters). With clients like Hola! Magazine, Lindt, Taurus.

Taking ownership of the design and the company tone of voice, making sure the brand that is correctly represented in any asset and/or publication, online, mobile and print.Project managing all the Marketing Design Jobs, estimating the time required to complete the work and developing design briefs by gathering information and data through research and meetings with the stakeholders.Thinking creatively to produce new ideas and concepts for Campaigns, Social Media and Advertising.

Designing all weekly Home Pages, Banners, Emails and Newsletters.Creating the layout for all the company web sites, update and maintenance with Wordpress.Meeting clients and/or account managers to discuss the business objectives and requirements of ongoing and future jobs.

Managing and mentoring two Junior Web and Graphic Designers.Layout, development and update of 4 company web sites using CMS Made Simple and Joomla.Designing any print job, including brochures and leaflets.

• Designing and optimizing online games micro-sites. • Creating and testing Flash/Gif banners, mini-clips, headers, images and logos.• Games characters/themes designing and consulting.

Creating and testing the company logo and brand identity.Managing a team of two Web Designers and one Developer.Project managing all the Design Jobs (online and offline).

Web/Graphic Designer for Uptocom - now Gerundio, company in charge of content management and advertising. Clients include Comteam (2003) and Fendi italia (Fendi Flash Newsletter, May 2004-January 2005). Photoshop, Dreamweaver, Flash, hand-coded CSS.

Web site maintenance and design.

Web site maintenance and design. Graphic Design consultant.