Alessandro Ribeiro

Alessandro Ribeiro Email and Phone Number

Head of Product Design | Hands-on Leader in UX/UI | Formerly at OLX, Descomplica, Peixe Urbano @ FolioReview
São Paulo, Brazil
Alessandro Ribeiro's Location
São Paulo, Brazil, Brazil
Alessandro Ribeiro's Contact Details

Alessandro Ribeiro personal email

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Alessandro Ribeiro phone numbers

About Alessandro Ribeiro

Leader in UX and Product Design with 17 years of experience, transforming complex challenges into scalable solutions that impact millions of people and drive business growth. My career spans startups and large companies like OLX, Descomplica, and Peixe Urbano, where I combined data-driven strategies, user-centered culture, and cross-functional collaboration to achieve significant results:• Digital Transformation: We reached Level 4 UX maturity (NN/g) at Intelipost, consolidating a user-centered culture, reducing costs by 20% (resulting in millions in savings), and improving operational efficiency.• Strategic Restructuring: At OLX, we restructured a strategic business unit (BU) by implementing user-centered processes, generating millions in qualified leads and increasing team engagement.• Scalability and Efficiency: Together with the team, we scaled OLX's design team from 5 to over 40 professionals, implementing a Design System that reduced development time by up to 30%.• User Impact: We contributed to raising Intelipost’s NPS to 65, leading improvements based on user research and design-centered practices.I believe in the power of design as a strategic tool to solve real problems and deliver measurable impact. My approach combines hands-on leadership, in-depth research, and business vision, ensuring that solutions meet both user needs and business objectives.

Alessandro Ribeiro's Current Company Details
FolioReview

Folioreview

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Head of Product Design | Hands-on Leader in UX/UI | Formerly at OLX, Descomplica, Peixe Urbano
São Paulo, Brazil
Website:
intelipost.com.br
Employees:
183
Alessandro Ribeiro Work Experience Details
  • Folioreview
    Folioreview
    São Paulo, Brazil
  • Intelipost
    Head Of Product Design
    Intelipost Dec 2022 - Present
    São Paulo, Brazil
    Led the implementation of a user-centered culture across the company, engaging executives and C-Levels, which resulted in a deeper understanding of user needs and pain points.Worked together to develop products aligned with users' real needs, solving problems and achieving significant reductions in development costs.Achieved Level 4 UX maturity according to the NN/g model with a high-performing team, strengthening the user-centered design culture.Actively participated in all design processes, including user research, UX, and UI, contributing to the creation of highly effective and efficient products.Developed and implemented a robust Design System, improving consistency and efficiency across interfaces.Facilitated workshops and co-creation sessions in collaboration with the team, fostering a culture of innovation and teamwork.Helped elevate the company's design maturity, ensuring that multiple areas started basing decisions on user insights.
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  • Zenvia
    Head Of Product Design
    Zenvia Aug 2021 - Jun 2022
    São Paulo, Brazil
    Led a cross-functional Product Design team, collaborating to implement strategic design approaches that drove efficiency and impact.Contributed to the development and refinement of the Customer Journey, aligning it with business objectives and enhancing customer engagement.Promoted and solidified a user-centered culture across the company, fostering decisions driven by user needs.
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  • Pier
    Head Of Product Design
    Pier Aug 2020 - Mar 2021
    São Paulo, Brasil
    Guided the product design and product teams, collaborating to ensure alignment with business goals and objectives.Contributed to the implementation of best practices in design and research processes, fostering a culture of deep understanding of customer journeys.Achieved significant business results and contributed to the company's high valuation by focusing on user-centered design and innovation.
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  • Olx Brasil
    Head Of Product Design
    Olx Brasil Mar 2016 - Mar 2020
    São Paulo, São Paulo
    Led the user experience team serving 60 million users, creating solutions that positively impacted lives and drove business growth.Built the UX department by hiring, training, and establishing workflows in collaboration with the team, scaling the design organization from 5 to over 40 professionals.Worked together to establish the first user research team within Design Ops, strengthening the research culture across the company.Managed a team of user experience designers, design managers, and user researchers, focusing on design strategy, operational efficiency, and a collaborative, mission-driven team culture.Collaborated closely with OLX Brazil’s leadership to envision and implement the future of user experience, aligning efforts across product management, engineering, research, and product strategy.Developed metrics as a team to understand and measure user experience, prioritizing resources and generating insights tailored to user needs.Led the evolution of Design System and methods, accelerating collaboration and execution of multi-product strategies, ensuring scalability and sustainability.
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  • Winnin Inc
    Product Design Lead
    Winnin Inc Jul 2015 - Mar 2016
    Rio De Janeiro Area, Brazil
    Winnin Inc is a social video discovery platform.Responsible for the entire product design to impact millions of users.Created UX/UI guidelines, layouts, and wireframes.
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  • Home
    Interaction Designer And Ux Strategist Freelancer
    Home Mar 2010 - Mar 2016
    Conducted research, analyzed data and information, and redesigned and improved products.Focused on achieving great results and helping companies reach their goals by creating delightful user experiences.
  • Descomplica
    Mobile Product & Design Manager
    Descomplica Mar 2014 - May 2015
    Rio De Janeiro Area, Brazil
    Descomplica is a leading online education platform in Brazil.Created and led the first mobile team at Descomplica.Developed educational applications for the Brazilian market.Worked on product design, product management, customer service, and growth strategies.
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  • Passei Direto S/A
    Product & Ux Manager
    Passei Direto S/A Jun 2013 - Jan 2014
    Rio De Janeiro Area, Brazil
    Passei Direto is a collaborative study platform for students.Responsible for the entire product design and led the Product Team.Redesigned the platform to align with user needs, achieving 1 million users.
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  • Peixe Urbano
    Product Designer
    Peixe Urbano Oct 2011 - May 2013
    Peixe Urbano is a leading Brazilian online marketplace for local services.Worked on all types of digital products, creating desktop and mobile products for users and merchants.Conducted A/B tests, heatmap tests, and analyzed Google Analytics to identify improvements.Focused on achieving pixel-perfect designs and great results for the company.
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  • Greenvana
    Web Manager Product
    Greenvana Jul 2011 - Oct 2011
    Greenvana is an e-commerce platform for sustainable products.Responsible for the entire product design team.
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  • Kaus Midia
    Art Director
    Kaus Midia Apr 2010 - Jul 2011
    Kaus Midia is a digital marketing agency.Responsible for designing digital products aligned with user needs and business requirements.
  • Sgp Comunicação / Orkestra
    Designer
    Sgp Comunicação / Orkestra Nov 2009 - Mar 2010
    SGP Comunicação is a marketing and advertising company.Responsible for designing digital products, websites, and communication material.
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  • Novasíntese
    Senior Designer
    Novasíntese Jul 2009 - Oct 2009
    Novasíntese is a design and communication agency.Responsible for creating and developing graphic and digital, and promotional materials, print communication materials, and campaigns.
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  • Nucleo I Design E Comunicação
    Designer Freelancer
    Nucleo I Design E Comunicação Jun 2009 - Jul 2009
    Nucleo i Design e Comunicação is a design agency.Created and developed graphic, promotional, and print communication materials.
  • Casa56 Communication
    Creative Director
    Casa56 Communication Dec 2008 - Jun 2009
    Casa56 Communication is a marketing and advertising agency.Responsible for creating visual identities, websites, print communication materials, and signage.Managed project execution and evaluation, and presented concepts to clients.
  • Agência Conception Américas
    Designer
    Agência Conception Américas Mar 2008 - Dec 2008
    Agência Conception Américas is a marketing and advertising agency.Created and developed graphic, digital, and promotional materials, print communication materials, campaigns, advertisements, websites, and hotsites.
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  • Camisa 10
    Art Director
    Camisa 10 Oct 2007 - Mar 2008
    Camisa 10 is a marketing and advertising agency.Created and developed graphic, promotional, and print communication materials.
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  • 2P Estúdio
    Creative Director And Partner
    2P Estúdio Aug 2006 - Oct 2007
    2P Estúdio is a design studio.Responsible for project strategy development and architecture.Created and produced corporate websites, promotional hotsites, and advertising pieces.Managed projects and tasks with the design team, architects, and photographers.
  • Imaginatto Design & Marketing
    Designer
    Imaginatto Design & Marketing Dec 2005 - Jun 2006
    Imaginatto Design & Marketing is a design and marketing agency.Created visual identities, graphic materials, point of sale materials, and print communication materials.
    View
  • Ddesign Brasil
    Designer
    Ddesign Brasil May 2003 - Oct 2004
    Ddesign Brasil is a design and marketing agency.Created visual identities, graphic materials, environmental designs, and signage.

Alessandro Ribeiro Skills

User Interface Design User Experience Interaction Design Information Architecture Mobile Application Design Product Management Product Design Usability User Experience Design Seo Google Analytics A/b Testing Mobile Applications User Centered Design Web Analytics Art Direction Human Computer Interaction Analytics Start Ups Management Ux Research Design Thinking Leadership Leadership Development Strategic Leadership Usability Testing User Journeys Experience Design Visual Design Prototyping Agile Environment Analytical Skills Product Strategy Design Strategy Business Strategy Team Leadership Business Planning Project Management Negotiation Strategy

Alessandro Ribeiro Education Details

Frequently Asked Questions about Alessandro Ribeiro

What company does Alessandro Ribeiro work for?

Alessandro Ribeiro works for Folioreview

What is Alessandro Ribeiro's role at the current company?

Alessandro Ribeiro's current role is Head of Product Design | Hands-on Leader in UX/UI | Formerly at OLX, Descomplica, Peixe Urbano.

What is Alessandro Ribeiro's email address?

Alessandro Ribeiro's email address is al****@****xbr.com

What is Alessandro Ribeiro's direct phone number?

Alessandro Ribeiro's direct phone number is (855) 999*****

What schools did Alessandro Ribeiro attend?

Alessandro Ribeiro attended Universidade Estácio De Sá.

What are some of Alessandro Ribeiro's interests?

Alessandro Ribeiro has interest in Tests A/b With Interfaces, Consulting Offers, Analytics, Users Engagement, Professional Contact, Ux And Ui Design, Startups, Career Opportunities, Usability.

What skills is Alessandro Ribeiro known for?

Alessandro Ribeiro has skills like User Interface Design, User Experience, Interaction Design, Information Architecture, Mobile Application Design, Product Management, Product Design, Usability, User Experience Design, Seo, Google Analytics, A/b Testing.

Who are Alessandro Ribeiro's colleagues?

Alessandro Ribeiro's colleagues are Rodrigo Norato, Hugo Barreto, Andre Tibola, Alexandre Otaviano Silva, Murillo Muca, Carla Isabelle Zanon, João Paulo De Lazari.

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