Alessandro Ribeiro Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Led the implementation of a user-centered culture across the company, engaging executives and C-Levels, which resulted in a deeper understanding of user needs and pain points.Worked together to develop products aligned with users' real needs, solving problems and achieving significant reductions in development costs.Achieved Level 4 UX maturity according to the NN/g model with a high-performing team, strengthening the user-centered design culture.Actively participated in all design processes, including user research, UX, and UI, contributing to the creation of highly effective and efficient products.Developed and implemented a robust Design System, improving consistency and efficiency across interfaces.Facilitated workshops and co-creation sessions in collaboration with the team, fostering a culture of innovation and teamwork.Helped elevate the company's design maturity, ensuring that multiple areas started basing decisions on user insights.

São Paulo, Brazil

Led a cross-functional Product Design team, collaborating to implement strategic design approaches that drove efficiency and impact.Contributed to the development and refinement of the Customer Journey, aligning it with business objectives and enhancing customer engagement.Promoted and solidified a user-centered culture across the company, fostering decisions driven by user needs.

São Paulo, Brasil

Guided the product design and product teams, collaborating to ensure alignment with business goals and objectives.Contributed to the implementation of best practices in design and research processes, fostering a culture of deep understanding of customer journeys.Achieved significant business results and contributed to the company's high valuation by focusing on user-centered design and innovation.

São Paulo, São Paulo

Led the user experience team serving 60 million users, creating solutions that positively impacted lives and drove business growth.Built the UX department by hiring, training, and establishing workflows in collaboration with the team, scaling the design organization from 5 to over 40 professionals.Worked together to establish the first user research team within Design Ops, strengthening the research culture across the company.Managed a team of user experience designers, design managers, and user researchers, focusing on design strategy, operational efficiency, and a collaborative, mission-driven team culture.Collaborated closely with OLX Brazil’s leadership to envision and implement the future of user experience, aligning efforts across product management, engineering, research, and product strategy.Developed metrics as a team to understand and measure user experience, prioritizing resources and generating insights tailored to user needs.Led the evolution of Design System and methods, accelerating collaboration and execution of multi-product strategies, ensuring scalability and sustainability.

Rio De Janeiro Area, Brazil

Winnin Inc is a social video discovery platform.Responsible for the entire product design to impact millions of users.Created UX/UI guidelines, layouts, and wireframes.

Conducted research, analyzed data and information, and redesigned and improved products.Focused on achieving great results and helping companies reach their goals by creating delightful user experiences.

Rio De Janeiro Area, Brazil

Descomplica is a leading online education platform in Brazil.Created and led the first mobile team at Descomplica.Developed educational applications for the Brazilian market.Worked on product design, product management, customer service, and growth strategies.

Rio De Janeiro Area, Brazil

Passei Direto is a collaborative study platform for students.Responsible for the entire product design and led the Product Team.Redesigned the platform to align with user needs, achieving 1 million users.

Peixe Urbano is a leading Brazilian online marketplace for local services.Worked on all types of digital products, creating desktop and mobile products for users and merchants.Conducted A/B tests, heatmap tests, and analyzed Google Analytics to identify improvements.Focused on achieving pixel-perfect designs and great results for the company.

Greenvana is an e-commerce platform for sustainable products.Responsible for the entire product design team.

Kaus Midia is a digital marketing agency.Responsible for designing digital products aligned with user needs and business requirements.

SGP Comunicação is a marketing and advertising company.Responsible for designing digital products, websites, and communication material.

Novasíntese is a design and communication agency.Responsible for creating and developing graphic and digital, and promotional materials, print communication materials, and campaigns.

Nucleo i Design e Comunicação is a design agency.Created and developed graphic, promotional, and print communication materials.

Casa56 Communication is a marketing and advertising agency.Responsible for creating visual identities, websites, print communication materials, and signage.Managed project execution and evaluation, and presented concepts to clients.

Agência Conception Américas is a marketing and advertising agency.Created and developed graphic, digital, and promotional materials, print communication materials, campaigns, advertisements, websites, and hotsites.

Camisa 10 is a marketing and advertising agency.Created and developed graphic, promotional, and print communication materials.

2P Estúdio is a design studio.Responsible for project strategy development and architecture.Created and produced corporate websites, promotional hotsites, and advertising pieces.Managed projects and tasks with the design team, architects, and photographers.

Imaginatto Design & Marketing is a design and marketing agency.Created visual identities, graphic materials, point of sale materials, and print communication materials.

Ddesign Brasil is a design and marketing agency.Created visual identities, graphic materials, environmental designs, and signage.