Alessia Chen Email & Phone Number

台灣 臺北市 台北

Event Planning & Execution1. Events organization for corporate, Press, Retail, Dealers2. Initiate event planning and proposal based on business objective and marketing plan.3. Efficiently manage vendors and stakeholders to ensure event execution and well deliver premium brand image.4. General execution of events from pre-event communication to post event report.Marketing Strategy & Execution1. Good sense in marketing analysis and ROl tracking2. Work closely with HQ, supply chain, local vendors, boutiques & dealers to manage VM, decorative display and visibility material stock management.3. Support marketing manager for all kinds of marketing activations based on business plans.4. Ensure all material and execution are strictly followed HQ guideline.Press Relations1. Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press2. Work closely with Press, Boutique and Logistic for press loan & press shooting requests to maximize brand's exposure. Ensure the quality of shooting fits brand's guideline.3. Prepare and consolidate press materials per press inquiries & regular update.4. Responsible for press pitching to gain more PR exposure. Minimum 6 product pitching per year, based on stock arrival time/ communication calendar.Reports & Executions1. Prepare for all kinds of reports including PR, Events, VM and submit on time with accurate and quality contents.2. Work closely with vendors on quotations and resolve general payment inquiries.3. Support boutique operation tasks, e.g. stock transfer, PLV transfer & other coordination upon request.

台灣 臺北市

- Provide in-depth analytics on client targeting to boutiques to meet their needs- Manage all gifting campaigns in local markets, including Birthday, Lunar New Year, Moon Festival, and Christmas- Organize client trips to Global / Regional Fashion Show and High Jewelry Events, setting customized itineraries and negotiating with regional and Headquarter- Monitor global clienteling strategy in all boutiques and report monthly result to local management, including clienteling actions and product targeting program- Manage the budget of the event and client treatment, remaining the pampering in high quality

台灣 臺北市

Marketing- Manage in-store event from propose to implement, holding different kinds of animations, collecting clients' opinions.- Assist multiple kinds of events, from collection launch to luxury promote, being responsible for organizing the animation and the invitation sending.- Report the event result to the headquarter/regional, including post-event report, competitor gifting report, and the communication report.- Control budgets of in-store event, keeping the canapés and the animation remain high quality with restrictions.- Make stock management, including POSM ordering, stock controlling, and communication across departments.Internal Execution- Claim quotations and negotiate for the payment date.- Manage the stockroom, arranging the requests from boutique.- Translate wordings on the official website.- Other document preparation (i.e., company chops, vendor creation)

台灣 臺北市

- Take part in Ogilvy Team 360, liaising with clients from different industries.- Coordinate efficient communication flow, assisting in planning, and operating localized activities execution.- Arrange projects simultaneously for a finance company with the budget, coordinating across various points of client engagement to hold sales promotions of malls.- Renew competitors research, keeping most up to date information and updates.- Manage full customer service for a finance related client, raising the client satisfaction.

- Assist to translate daily and monthly report.- Assist to the event planning and the onsite support.- Draft the press release, and list the point of each statement.- Manage a private group on Facebook and create posts twice a week.- Take place in brand activities, e.g. serving as KOL reception, and making flash reports to the forums. - Contact and invite Key Influencers to participate our events.

Education record

Activities and Societies: - Vice Director, Main Actress, “Caroline” Fu-Jen Drama Production Coordinating over 30 people to complete.

Italian Language, Italian B2 Certification