Alessio Guidelli Email & Phone Number

Italy

Jewellery company.- Initiated and drove marketing strategy. Defined target customer audience, interpreted information from data sources including RFM on stores’ customers and digital channels, and integrated main evidences to drive plans.- Developed digital marketing strategy. Initiated influencers program leading to increased fan base and engagement rate.- Investigated e-commerce business models for luxury jewellery competitors, selected consultants and drove Vhernier in entering the e-business.- Defined European ATL planning and global BTL activities to benefit direct channels and wholesale partners.- Managed press office for Europe and Middle East.- Created newsletter campaign for retail consumers to increase product awareness and communicate brand DNA.

Milan Area, Italy

Jewellery company.- Led and executed communications strategy building brand awareness and reputation globally through media exposure and visibility opportunities, placing Vhernier among the most relevant brands of contemporary jewellery, growing customer base and driving revenue increases.- Created the storytelling for Vhernier, incorporating the history, heritage and vision of the company to provide a brand story for each product line.- Built a network of European editors and secured media coverage after scouting international print and digital press.- Developed brand communications guidelines, QAs and k-messages for employees to articulate the brand.- Initiated internal digital newsletter to share best practice and communicate brand story to employees.

Milan Area, Italy

Communications agency specialized with fashion, luxury and high-end image brands.• Created the “Zacapa Room” for Diageo, a temporary space aimed at bringing the brand image to life. Developed setting, sensory experiences and program of gastronomic events with dining options. The success of events in Milan, Rome and Verona led to a worldwide roll-out.• Facilitated partnership between Hermès and Tanqueray no. 10, which led to 5 in-store events, bringing Tanqueray to a new audience and driving B2C and B2B brand awareness.• Created a non-commercial fragrance for Tanqueray no. 10 to generate media interest and engagement.• Managed Bugatti Menswear account. Gained media coverage in Italy and Russia to communicate the brand story for launch into the fashion sector and defined visual materials to support storytelling.• Generated project ideas for clients, negotiated contract terms and managed client relationship.

Milan Area, Italy

Communications agency specialized with corporate and consumer clients.• Launched Galleria Iily, a pop-up space showcasing artists and performers, to reposition brand and drive awareness. Worked with client to identify artists which reflected the brand image and project managed events, launching in New York in 2005 and Milan in 2006.• Led media relations for illycaffè coordinating with PR agencies in Germany, France, UK, USA & Spain.• Organised PR events in McDonald’s outlets including product launches and a Justin Timberlake event.• Increased media coverage for Consorzio dell’ Asti, delivering a site visit programme for wine journalists.• Was part of the team delivering media training to the agency’s clients.

Milan

Communication agency.Internship in the Press Office department.

Executive Master In Business Administration (Emba) - Class Of 2019

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Executive Certificate In Luxury, A++

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Baccalaureate Degree In Contemporary Literature, Communications

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