Responsibility for performance and revenue in northern Europe.

Branding & PositioningKey activities include the implementation and definition of brand visibility and awareness aligned with the company’s image and core values. The execution of an integrated marketing planning strategy will integrate traditional and new digital platforms whilst providing strategic and operational support in terms of PR, social media, communication, events and digital marketing.

PR & Events Manager Development and implementation of international communications strategies, elevating brand awareness and visibility. Coordination of PR agencies WW, creation of press kits and seasonal assets, management of PR budget, VIP/Celebrity dressing, press presentations, key media and influencer relationships. Working with Creative, Digital and Merchandising teams on the overall conception and deployment of all campaigns to maximize returns and brand consistency ensuring a strong presence online and offline. Strong vision for compelling content whilst working closely with the creative team to find new and innovative ways to grow audience and engagement through breakthrough content across all global social platforms. Leading development of holistic integrated strategy across social media, influencers, and partnerships to achieve key objectives. Organization and management of corporate, press and retail events at a global and regional level, from project conception to production including budget management, event design, content creation, supplier coordination, onsite supervision, follow-up activities and monitoring of results achieved.

Public Relations: development of global strategy incorporating commercial objectives and coordination of external agencies for implementation; support in creation of digital communication strategy; coordination of celebrity activities in line with brand positioning; creation of media kits and press releases, speechwriting. Tracking of results across print, web and social to report emv. Business Development: development of communication strategy for brand introduction into new markets such as the Middle East including management of external partner relations, store opening events and follow-up activitiesEvent Management: organisation and management of runway shows during Milan Fashion Week; special projects and collaborations; Press open days to present SS/ FW collections