Alessandra Lacerda Email & Phone Number

Canoas, Rs, Br

Canoas, Rs, Br

Rio Grande Do Sul, Brazil

• Tagging and data mapping process regarding Google Marketing Platform and Salesforce Marketing Cloud;• Collaborating closely with internal teams to integrate business objectives with data;• Dashboards and reports development using the analytical tools used by Unicred and specific data surveys, in order to support decision making;• Report automation, generation and preparation, supporting internal areas in the construction of operational and results indicators;• Report performance monitoring and data validation between transactional systems and BI data;• Multiplication of the data-oriented culture, also known as Data Driven, to increase business maturity, contributing to decision making.

Rio Grande Do Sul, Brazil

• Creation and implementation of event data structure adapted for GA4 metrics, reducing 58% billable hit volume and maintaining its value;• Implementation of global report suite in Adobe Analytics, enabling cross-device journey analysis;• Interaction with business areas in customers and technical teams to deliver analytical solutions;• Customization and configuration of analytics, digital marketing and data platforms - Google Analytics, Adobe Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer and more;• Development and management project plans, tasks and documentation related to organizing consultative demands;• Preparation of detailed documents and analyzed the effectiveness and performance of marketing campaigns;• Creation of dashboards, presentations, charts and tables.Worked with players such as Ambev, Telefonica, Banco Pan, Webmotors, Banco BMG, etc

Rio Grande Do Sul, Brazil

• Implementing and monitoring effective display media campaigns (Google Ad Manager);• Optimizing campaigns to ensure they meet performance goals and objectives;• Presentation of performance reports to customers and its agencies;• Recurring contact with the customer to report on key metrics, providing insights and recommendations for improvement;• Support to the commercial team in the construction of digital campaigns proposals;• Paid traffic monitoring (Google Analytics);• Creation of dashboards and reports using Google Data Studio (formerly Looker Studio);• Analysis of campaign performance, generating insights through personalized reports;• Creation and implementation of the first version of the Digital Specifications Manual.Worked with brands such as Heinz, Melnick Even, PUCRS, KTO, etc

Rio Grande Do Sul, Brazil

• Programming TV ads (Sis.com - TV Globo);• Schedule sponsored tweets (Tweet Deck);• Programming and monitoring display media campaigns (Smart AdServer and Google Ad Manager).

Mba, Data Science And Analytics

• Comprehend database structures, types of variables and measurement scales; • Relate data engineering, analytics and machine learning; •.

Bachelor, Social Communication And Advertising

Final thesis: Communication of cookies consent on the Brazil's largest news portals Keywords: Privacy. LGPD. Cookies. Consent. Data.