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Alessandra Lacerda Email & Phone Number
Analista de BI
at
UNICRED DO BRASIL
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Analista de BI
Location
Canoas, Rio Grande Do Sul, Brazil
Company size
Who is Alessandra Lacerda? Overview
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Quick answer
Alessandra Lacerda is listed as Analista de BI at UNICRED DO BRASIL, a company with 1947 employees, based in Canoas, Rio Grande Do Sul, Brazil. AeroLeads shows a matched LinkedIn profile for Alessandra Lacerda.
Alessandra Lacerda previously worked as Data Analyst | SQL, R, Python & Power BI at Unicred Do Brasil and Digital Transformation Consultant | Adobe Experience Cloud, Data Visualization & Web Analytics at Lima Consulting Group. Alessandra Lacerda holds Mba, Data Science And Analytics from Mba Usp/Esalq.
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Email format at UNICRED DO BRASIL
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UNICRED DO BRASIL
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Profile bio
About Alessandra Lacerda
I make lists for everything in my life. My summary wouldn't be different.01. As a data analyst, I love charts with positive results. But I see the negative ones as a big opportunity.02. I was barely 1 year old when I first touched a PC. Of course I am chronically online. 👩💻💬03. Although my base is markerting, data is my passion. I combine these two by seeking value in the companies big data and unraveling what it has to tell them - and how to enrich them. I adore to create, plan and operationalize marketing strategies to skyrocket indicators. I love to discover new business. What motivates me is to watch my insights becomes reality.04. I believe in the power of data democratization. If everyone - regardless of their technical prowess - can access and understand organization data, it generates a perfect environment that leads to great ideas and more insightful decision-making. Sometimes companies have the people and the tools already. They just need to spread the word.05. I'm a problem solver. That means I'm gonna find more problems in the ETL process while trying to fix one. 🤔06. Even though I'm data-oriented, I trust my gut instinct. Every discovery starts with hypothesis.07. I was born and raised in Brazil. Yes, that means I am easy-going and non-confrontational. I am like that even in RPG.Domain KnowledgeData Visualization — Looker Studio, Power BI Web Analytics — Google Analytics 4, Adobe Analytics, SnowplowMartech — Adobe Experience Platform, Segment, ContentSquareProgramming — SQL, Python, ROther SkillsData Analysis | Exploratory Analysis | Web Analytics | Growth | Customer Experience (CX) | Campaign Performance | Marketing | Statistics | Business Intelligence | Data Modeling | Innovation | A/B Testing | Finance Industry | Ecommerce | Customer Data Platform
Current workplace
Alessandra Lacerda's current company
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Unicred Do Brasil
5 roles
Alessandra Lacerda work experience
A career timeline built from the work history available for this profile.
Data Analyst | Sql, R, Python & Power Bi
Current- Tagging and data mapping process regarding Google Marketing Platform and Salesforce Marketing Cloud;
- Collaborating closely with internal teams to integrate business objectives with data;
- Dashboards and reports development using the analytical tools used by Unicred and specific data surveys, in order to support decision making;
- Report automation, generation and preparation, supporting internal areas in the construction of operational and results indicators;
- Report performance monitoring and data validation between transactional systems and BI data;
- Multiplication of the data-oriented culture, also known as Data Driven, to increase business maturity, contributing to decision making.
Jul 2023 - Present
Digital Transformation Consultant | Adobe Experience Cloud, Data Visualization & Web Analytics
- Creation and implementation of event data structure adapted for GA4 metrics, reducing 58% billable hit volume and maintaining its value;
- Implementation of global report suite in Adobe Analytics, enabling cross-device journey analysis;
- Interaction with business areas in customers and technical teams to deliver analytical solutions;
- Customization and configuration of analytics, digital marketing and data platforms - Google Analytics, Adobe Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer and more;
- Development and management project plans, tasks and documentation related to organizing consultative demands;
- Preparation of detailed documents and analyzed the effectiveness and performance of marketing campaigns;
May 2021 - Jun 2023
Client Performance | Google Ads, Digital Advertising Campaign, Kpis & Performance
- Implementing and monitoring effective display media campaigns (Google Ad Manager);
- Optimizing campaigns to ensure they meet performance goals and objectives;
- Presentation of performance reports to customers and its agencies;
- Recurring contact with the customer to report on key metrics, providing insights and recommendations for improvement;
- Support to the commercial team in the construction of digital campaigns proposals;
- Paid traffic monitoring (Google Analytics);
Oct 2018 - May 2021
Apprentice
- Programming TV ads (Sis.com - TV Globo);
- Schedule sponsored tweets (Tweet Deck);
- Programming and monitoring display media campaigns (Smart AdServer and Google Ad Manager).
Dec 2017 - Oct 2018
2 education records
Alessandra Lacerda education
Mba, Data Science And Analytics
Bachelor, Social Communication And Advertising
FAQ
Frequently asked questions about Alessandra Lacerda
Quick answers generated from the profile data available on this page.
What company does Alessandra Lacerda work for?
Alessandra Lacerda works for UNICRED DO BRASIL.
What is Alessandra Lacerda's role at UNICRED DO BRASIL?
Alessandra Lacerda is listed as Analista de BI at UNICRED DO BRASIL.
Where is Alessandra Lacerda based?
Alessandra Lacerda is based in Canoas, Rio Grande Do Sul, Brazil while working with UNICRED DO BRASIL.
What companies has Alessandra Lacerda worked for?
Alessandra Lacerda has worked for Unicred Do Brasil, Lima Consulting Group, and Grupo Rbs.
How can I contact Alessandra Lacerda?
You can use AeroLeads to view verified contact signals for Alessandra Lacerda at UNICRED DO BRASIL, including work email, phone, and LinkedIn data when available.
What schools did Alessandra Lacerda attend?
Alessandra Lacerda holds Mba, Data Science And Analytics from Mba Usp/Esalq.
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