Alethea Kramer Email & Phone Number

San Francisco, Ca, Us

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Enhanced and sustained ASP.NET web applications catering to Canadian Government clients using C#.- Revamped and debugged within the MVC architecture to incorporate visual and content enhancements to components, and introduced new features.- Developed in a comprehensive full-stack development role, encompassing the creation of scripts to update database entries, implementing code-first alterations to models, and executing dynamic data manipulation through HTML/CSS/JavaScript and jQuery.- Participated in the development workflow by initiating ticket creation, contributing to code reviews, and promptly addressing requests.

Vancouver, British Columbia, Canada

Assisting in two research projects as the recipient of a summer SURE fellowship.Front End Development for AI Assisted Writing Web Application Prototype - Assisting in the development of a AI assisted writing tool using Vue.js and TypeScriptResearch on Uses and Implications of Virtual Digital Clones - Creating conceptual framework to guide potential users

Clients include: Cadence Cycle and Movement StudioBradsdadsland CampsiteAirSask 20/20Aligned Body and Mind

Vancouver, Canada Area

Manages and owns the holistic content and communications programs directed at Hootsuite company partners including sales guides, program guides, newsletter & webinar communications, campaign attribution tracking and more.Responsibilities: • Owns and writes creative briefs and marketing plans in the realm of holistic (non partner-type specific) partner marketing• Has worked cross-functionally with sales, product marketing, sales enablement, partner marketing, automation, brand, and partner sales to develop partner materials.• Manages proper tracking and developed tracking techniques which integrate into existing systems to attribute revenue to Market Development Funds program • Developed, initiated, and owns the partner newsletter program including three monthly deadlines necessitating constant creation and coordination of content across four teams • Developed, initiated, and owns the partner webinar program including four monthly deadlines necessitating constant creation and coordination of content across four teams.• Personally audited 1800~ internal/customer facing Hootsuite assets and converted a selection into partner friendly material to personally build and manage a database of ~300 assets.• Cleaning and tracking within Salesforce including, cultivating a list of partner contacts on a monthly basis, coordinating the uploading of campaigns and leads/contacts, cleaning records and files, tracking all partner activities.• Creating and managing a content calendar (including between 7-10 independently managed deadlines a month). • Developing vital enablement materials and guides that gave partners the tools they needed to source more business.• Independently pursing information & tools from stakeholders within the company – high levels of coordination and communication required. • Working remotely from the rest of team necessitating high levels of communication and cooperation.

Vancouver, Canada Area

— Computer Science Department, Faculty of Science —Contributes to and conducts research and the writing of an academic paper studying the affordances and limitations of technology in design classrooms for giving feedback • Collaborated with 2 other researchers in developing a research project plan, interviewquestions, and implementation methods• Identified categories of instructors and outreach to interview a representative sample ofparticipants• Assisted with the recruitment of 6 research participants• Aided with the organization and conduction of 6 one-on-one user interviews regarding instructor experience with design feedback with 1 other researcher• Processed and analyzed qualitative data and followed grounded study principles • Aided in writing and editing an academic paper to synthesize findings

Vancouver, Canada

— Dean's Office of Applied Science —Consults on and aids in the implementation of digital marketing and communication strategies to increase brand awareness and customer acquisition.Responsibilities:• Plans and coordinates a web content strategy to develop a compelling user experience across digital costumer touch points including website, social media channels and e-newsletter to increase brand awareness and user engagement.• Contributes to and follows strategies for content development and publishing across website and implements website upkeep and improvements to ensure a user friendly and costumer focused experience.• Maintains social media channels and publishes creative, target group related content to build strong relationships with digital customers and increase followers.• Designs templates for e-newsletter and realizes campaigns while ensuring a constant optimization of KPIs through A/B testings.• Monitors online marketing and communication strategies that include SEO and SEM as well as brainstorms and develops ideas for creative digital marketing campaigns for different online channels to increase acquisition and conversion rates.• Consults on trends and analyzes digital content performance metrics and campaign results to ensure quality and consistency of activities in digital space and to derive data-driven improvements.• Considers and consults on the budget for marketing and recruitment activities.

Vancouver, Canada

— Department of Sociology, Faculty of Arts —• Responsible for creating and publishing internal and external communications material for the department• Managed and strategically built WordPress website to provide a user-oriented and intuitive online experience • Managed Twitter presence which involved the cultivating of content and strategic sharing & networking to build audience without capital • Initiated the integration of new platforms and wrote proposals to implement channels based on competitive research • Initiated projects which involved the creation of engaging content (photography, digital editing, design) through which student interest and engagement is cultivated• Wrote and edited content to be shared across multiple platforms to provide outreach to students and other interest groups • Met with interest groups and established relationships to foster media alliances and extend the reachof UBC Sociology's communications and digital presence

Vancouver, Canada

— Alumni UBC —• Raised awareness and funds for UBC’s priority projects which personally resulted in over sixteen thousand dollars / $16,000 of fundraising• Learned and practiced phone etiquette — mastering the art of selling and promotion through rapport building and conversation • Practiced skills in verbal communication and negotiation• Able to interact with diverse groups and complete goal oriented tasks• Contributed to and represented UBC's brand management — staying consistent with the promoted image and ideals of an international multi-billion dollar institution

Bachelor Of Computer Science, Computer Science

Bachelor Of Media Studies, Communication And Media Studies

Certificate, Communications Design, Digital Communication And Media/Multimedia

Exchange Term, Humanities/Humanistic Studies

Activities and Societies: Exchange Ambassador

Diploma Program

The International Baccalaureate Diploma Programme (IBDP) is a two-year educational programme. The program provides an internationally.