Alex applies her technical background and more than a decade of experience across the spectrum of IP law to establishing, defending, and advancing our clients’ brands. Having passed the patent bar in addition to the Georgia bar, and spent years drafting and prosecuting patent applications at prestigious firms for Fortune® 500 companies (including Amazon® and GE®), small businesses, and technology startups, Alex’s insight into the complex depths of patent law make her a particularly fierce partner to clients seeking to protect their inventions and innovations. Alex’s reputation for building airtight patent, trademark, and copyright portfolios can be traced, in large part, to her experience in working with technology, IP developers, and software licensees. Her exceptional talent for communication and business-oriented approach make her especially attuned to the importance of deeply understanding a client’s underlying technology and advancing its value through effective licensing and agreements. (This makes her a natural fit for Vivid IP’s client-first culture.) In addition to her IP law degree, Alex holds an engineering degree from Vanderbilt—which explains her precise, detail-focused approach to her practice (but not her vibrant sense of humor).