Alex Bone

Alex Bone Email and Phone Number

Strategy Director & Freelance Marketing Consultant MCIM @ Upp B2B
manchester, manchester, united kingdom
Alex Bone's Location
Manchester, England, United Kingdom, United Kingdom
Alex Bone's Contact Details

Alex Bone personal email

n/a
About Alex Bone

A chartered marketing professional (CMktr) with over fifteen years of marketing experience; leading projects to deliver research, brand development, marketing strategy, digital campaigns and internal communication outputs from regional to international audiences. My ability to handle challenging briefs, coupled with PRINCE2©, CIM and CIPR qualifications has resulted in the successful delivery of projects and award-winning campaigns across private and public sectors.#strategy #marketing #brand #insight

Alex Bone's Current Company Details
Upp B2B

Upp B2B

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Strategy Director & Freelance Marketing Consultant MCIM
manchester, manchester, united kingdom
Website:
uppb2b.co.uk
Employees:
16
Alex Bone Work Experience Details
  • Freelance
    Freelance Marketing Consultant
    Freelance Aug 2022 - Present
    Manchester Area, United Kingdom
    Supporting Students' Unions and other charities with research, strategy development, branding and overall marketing support. Work closely with CEO and Senior Management Teams to work on strategic marketing activity. Recent projects include organisational rebrands, UX research projects and in-house marketing support.Organisations that I've supported include: Kidney Research UK, Wigan Council, Kingston Students' Union, The Met Office, Sunderland Students' Union, Isle of Man Public Health and Staffordshire Students' Union.
  • Upp B2B
    Strategy Director
    Upp B2B Aug 2022 - Present
    Manchester, England, United Kingdom
    Lead on branding, research, campaign planning and overall strategy for Upp B2B clients. A key member of the senior leadership team, with first-line responsibility for the delivery of marketing strategy, planning and thinking to support clients’ business objectives.Management of client brand strategy projects, leading the wider team through research and analysis, client workshops, proposition & brand DNA development, messaging and brand story building and brand execution to market. Development of client campaign strategy collaborating with the internal team and outsourced specialists (e.g., paid media consultant) to build campaign plans and proposals to achieve client objectives.
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  • Uclan Students'​ Union
    Director Of Marketing & Membership
    Uclan Students'​ Union Apr 2019 - Aug 2022
    Preston
    Led on marketing and communications for a 25,000 membership-based charity. In charge of media sales revenue and in-house commercial brands. Research and developed the 2024 organisation strategy and led our rebrand project. A member of Senior Leadership Team reporting to the CEO and lead a team of 15 to deliver marketing and membership support.
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  • Hitch Marketing
    Strategy And Planning
    Hitch Marketing Jan 2018 - Apr 2019
    Provided strategic guidance and marketing support to clients from brand development to campaign delivery. Regularly worked with Senior Directors and business marketing leads to deliver project briefs. I worked closely with our in-house research team and creative studio to deliver simple, smart and practical marketing solutions.
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  • Aps Group
    Senior Account Manager
    Aps Group Jan 2015 - Jan 2018
    Manchester, United Kingdom
    Partnering with our clients' marketing departments, I provided digital, creative and strategic support. In addition to working on company rebrands and brand developments, the role required a strong digital focus; delivering email campaigns, e-commerce development and website builds, managing digital store displays, social media campaigns and motion graphics/animation delivery. The role has also provided experience across financial and retail sectors.Key client accounts: PGA, Stagecoach, Co-op, Mitchells and Butlers, Skipton Building Society, Superdrug, Merseyside Police, Co-operative Bank, Carole Nash, MHA and Sesame Bankhall Group
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  • Corporate Culture Group
    Senior Project Manager
    Corporate Culture Group Sep 2011 - Dec 2014
    Liverpool, United Kingdom
    Working for a strategic marketing and communications agency, my role was to manage and lead accounts to ensure clients achieved their objective. From developing employee engagement through to increasing cancer awareness, I was tasked to deliver a range of activities for my clients from conducting research and facilitating strategic workshops to campaign delivery and project evaluation. The role provided experience across consumer, health and utility sectorsKey client accounts: Anglian Water, Royal Mail Group, Cancer Research UK, AstraZeneca, WWF, Sport England, WRAP, Essex County Council, National Grid, British Equestrian Federation, Viridor Laing, Skanska and Scottish Water
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  • The Hub
    Senior Project Manager
    The Hub Jan 2011 - Jul 2011
    - 6 month contract- Project Managing and delivering a Cancer Awareness Campaign across four Primary Care Trusts (PCTs)- Project managed a range of social marketing campaigns and evaluation across the UK - Plan and delivered research activities, co-design sessions and communications campaigns. - Liaise with senior clients, council representatives and community leaders to deliver intervention strategies.- Manage project executives to deliver campaign activities on time and to budget.
  • Oldham Metropolitan Borough Council
    Senior Researcher
    Oldham Metropolitan Borough Council Aug 2010 - Jan 2011
    - 6 month contract- Design and deliver research projects in partnership with council departments, housing associations and building developers to support marketing and communications activity. - Coordinate research activities that include partner organisations across Greater Manchester and the North West.- Deliver primary research activities including interviews, focus groups and surveys. Analyse content with SPPS software.- Lead on evaluation activities for the Government funded 'Cohesion Counts' project (www.cohesioncounts.org.uk)
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  • The Campaign Company
    Senior Consultant
    The Campaign Company Apr 2009 - Jun 2010
    - Project managed client briefs including, budgets, client liaison and staff management.- Research responsibilities for a number of projects with Local Strategic Partnership members and Primary Care Trusts and Hospital departments.- Led on key projects including marketing plans, communication audits, research facilitation and campaign management for a number of public bodies and private organisations.- Media relations work, online and offline campaigns and events management.- Work with the Director to manage office staff and procedures and deputise in her absence.
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  • Stockport Council
    Volunteer Development Manager
    Stockport Council Mar 2008 - Apr 2009
    - Managed a £250,000 program to increase volunteering with 16-25 year olds. This included delivering marketing campaigns to promote the program to the target audience. - Conducted regular research with young people to ensure volunteering opportunities are relevant and in line with expectations- Line managed staff (including appraisals and signing off expenses) and coordinator volunteeres.- Responsible for reporting project outcomes to our national funders, delivering all marketing activity and generating positive media coverage.
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  • Kclsu
    Policy Manager
    Kclsu Dec 2006 - Mar 2008
    - Wrote the organisation's first lobbying strategy and worked with external partners to implement it.- Policy research and development including external relations and public affairs- Briefing elected officers on political issues and advising on key messages- Writing reports, briefings and other internal communications for staff.
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Alex Bone Skills

Strategy Internal Communications Stakeholder Engagement Social Marketing Marketing Communications Media Relations Corporate Social Responsibility Management Event Management Digital Marketing Strategic Communications Project Management Marketing Strategy Public Relations Community Engagement Training Policy Corporate Communications Leadership Research Reputation Management Market Research Behavioural Change Copywriting Qualitative Research Strategic Partnerships Project Planning Public Affairs Communications Planning Charity Governance Quantitative Research Digital Strategy Integrated Marketing International Relations Public Health Charity Marketing Trusteeship Creative Solutions Customer Insight

Alex Bone Education Details

Frequently Asked Questions about Alex Bone

What company does Alex Bone work for?

Alex Bone works for Upp B2b

What is Alex Bone's role at the current company?

Alex Bone's current role is Strategy Director & Freelance Marketing Consultant MCIM.

What is Alex Bone's email address?

Alex Bone's email address is aw****@****o.co.uk

What schools did Alex Bone attend?

Alex Bone attended Chartered Institute Of Marketing, Chartered Institute Of Public Relations, Lancaster University, Worth.

What are some of Alex Bone's interests?

Alex Bone has interest in Education.

What skills is Alex Bone known for?

Alex Bone has skills like Strategy, Internal Communications, Stakeholder Engagement, Social Marketing, Marketing Communications, Media Relations, Corporate Social Responsibility, Management, Event Management, Digital Marketing, Strategic Communications, Project Management.

Who are Alex Bone's colleagues?

Alex Bone's colleagues are Gareth Westhead, Luke Harling, Alex Bandaranaike, Martin Askew, Deepak. Verma Deepak. Verma, Jan Urquhart.

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