Alex Bone Email & Phone Number

Manchester Area, United Kingdom

Supporting Students' Unions and other charities with research, strategy development, branding and overall marketing support. Work closely with CEO and Senior Management Teams to work on strategic marketing activity. Recent projects include organisational rebrands, UX research projects and in-house marketing support.Organisations that I've supported include: Kidney Research UK, Wigan Council, Kingston Students' Union, The Met Office, Sunderland Students' Union, Isle of Man Public Health and Staffordshire Students' Union.

Manchester, England, United Kingdom

Lead on branding, research, campaign planning and overall strategy for Upp B2B clients. A key member of the senior leadership team, with first-line responsibility for the delivery of marketing strategy, planning and thinking to support clients’ business objectives.Management of client brand strategy projects, leading the wider team through research and analysis, client workshops, proposition & brand DNA development, messaging and brand story building and brand execution to market. Development of client campaign strategy collaborating with the internal team and outsourced specialists (e.g., paid media consultant) to build campaign plans and proposals to achieve client objectives.

Preston

Led on marketing and communications for a 25,000 membership-based charity. In charge of media sales revenue and in-house commercial brands. Research and developed the 2024 organisation strategy and led our rebrand project. A member of Senior Leadership Team reporting to the CEO and lead a team of 15 to deliver marketing and membership support.

Provided strategic guidance and marketing support to clients from brand development to campaign delivery. Regularly worked with Senior Directors and business marketing leads to deliver project briefs. I worked closely with our in-house research team and creative studio to deliver simple, smart and practical marketing solutions.

Manchester, United Kingdom

Partnering with our clients' marketing departments, I provided digital, creative and strategic support. In addition to working on company rebrands and brand developments, the role required a strong digital focus; delivering email campaigns, e-commerce development and website builds, managing digital store displays, social media campaigns and motion graphics/animation delivery. The role has also provided experience across financial and retail sectors.Key client accounts: PGA, Stagecoach, Co-op, Mitchells and Butlers, Skipton Building Society, Superdrug, Merseyside Police, Co-operative Bank, Carole Nash, MHA and Sesame Bankhall Group

Liverpool, United Kingdom

Working for a strategic marketing and communications agency, my role was to manage and lead accounts to ensure clients achieved their objective. From developing employee engagement through to increasing cancer awareness, I was tasked to deliver a range of activities for my clients from conducting research and facilitating strategic workshops to campaign delivery and project evaluation. The role provided experience across consumer, health and utility sectorsKey client accounts: Anglian Water, Royal Mail Group, Cancer Research UK, AstraZeneca, WWF, Sport England, WRAP, Essex County Council, National Grid, British Equestrian Federation, Viridor Laing, Skanska and Scottish Water

- 6 month contract- Project Managing and delivering a Cancer Awareness Campaign across four Primary Care Trusts (PCTs)- Project managed a range of social marketing campaigns and evaluation across the UK - Plan and delivered research activities, co-design sessions and communications campaigns. - Liaise with senior clients, council representatives and community leaders to deliver intervention strategies.- Manage project executives to deliver campaign activities on time and to budget.

- 6 month contract- Design and deliver research projects in partnership with council departments, housing associations and building developers to support marketing and communications activity. - Coordinate research activities that include partner organisations across Greater Manchester and the North West.- Deliver primary research activities including interviews, focus groups and surveys. Analyse content with SPPS software.- Lead on evaluation activities for the Government funded 'Cohesion Counts' project (www.cohesioncounts.org.uk)

- Project managed client briefs including, budgets, client liaison and staff management.- Research responsibilities for a number of projects with Local Strategic Partnership members and Primary Care Trusts and Hospital departments.- Led on key projects including marketing plans, communication audits, research facilitation and campaign management for a number of public bodies and private organisations.- Media relations work, online and offline campaigns and events management.- Work with the Director to manage office staff and procedures and deputise in her absence.

- Managed a £250,000 program to increase volunteering with 16-25 year olds. This included delivering marketing campaigns to promote the program to the target audience. - Conducted regular research with young people to ensure volunteering opportunities are relevant and in line with expectations- Line managed staff (including appraisals and signing off expenses) and coordinator volunteeres.- Responsible for reporting project outcomes to our national funders, delivering all marketing activity and generating positive media coverage.

- Wrote the organisation's first lobbying strategy and worked with external partners to implement it.- Policy research and development including external relations and public affairs- Briefing elected officers on political issues and advising on key messages- Writing reports, briefings and other internal communications for staff.

Post Graduate Diploma, Marketing Communications

Post Graduate Certificate, Public Relations

Ba (Hons) 2.2, Philosophy

Education record