Alex Abbott (F.Isp) Email and Phone Number
Portugal
Alex Abbott (F.Isp)'s Location
United Kingdom, United Kingdom
About Alex Abbott (F.Isp)
Three years of testing has led me to create the Conversation Operating System, the method and ai coach designed to solve the B2B pipeline crisis 95% of companies are in today!Before I share my personal story, I just LOVE this quote from Theodore Roosevelt, "Nobody cares how much you know, until they know how much you care"After leaving School at 16 and spending a few years working with cars, I realised this was not my calling and that I wanted to earn better money. Without further education, I felt sales was my route to a better future. My first sales role was in 1993, knocking doors selling Kirby Vacuum Cleaners, we would sing songs in the morning, knock doors throughout the day and demo the product in the evening. I realised early on I wanted to be in a more professional business environment, following in my Dads foot steps, but I had no idea how difficult it would be to break into this field. In 2000, seven years later I finally broke into B2B sales with a client I had been working with in recruitment offered me my dream opportunity!But selling complex solutions to other businesses was very different to what I was used to. By 2006, I’d worked for five different companies, had seven different managers, and was on the verge of losing my job for the second time, for poor performance, when…In 2007, a switch went in my mind. I had a family to feed, how could I explain to my Wife I had lost my job, again! I realised that I cared too much about my customers and not enough about the commercial outcome I delivered for them. It was then I put more effort into quantifying the differentiating commercial value and visualising the value they would experience when working with me. Fast forward to 2024, I’ve enjoyed living in the UK, Middle East and Australia, sold across three continents, built a business from zero to $22M ARR, led a 50+ person sales transformation from a product led to a buyer centric sales approach, and now running my own business, I’ve designed the solution to the B2B pipeline problem.Today, Learn how to create conversations with people you want to by subscribing to my community, Walking Digital Corridors - With Confidence! At www.beardedsalesguy.social
Alex Abbott (F.Isp)'s Current Company Details
Alex Abbott (F.Isp) Work Experience Details
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Creator Of The Conversation Operating SystemSuperoPortugal
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Conversation Creation SpecialistSupero Dec 2020 - PresentEngland, United KingdomExpecting predictable growth from your technology and people investments in 2023 is outdated thinking. Success today requires new thinking. For 3 years I’ve been testing cold outbound prospecting strategies to establish which approach delivers a predictable flow of business conversations.Fact: business growth begins with a conversation. Without the ability to scale commercial conversations your business will not grow. What if you could organically scale the number of conversations you need and those conversations have a propensity to progress to a commercial one.How many of those conversations do you think will convert to qualified pipeline?After 3 years of testing outbound strategies and almost a year of tracking our own and our clients performance, that:- Our clients are seeing an average call rate of 10.02%.- 34.6% of those calls develop into commercial onesClients with a focused account territory are seeing- 15x increase in territory penetration - 36x increase in meetings generated - 6.4x increase in engaged stakeholders per active account. What do you think that kind of performance would do for your pipeline growth and strength?Henry Ford famously said, “if I’d asked the people what they want, they would have said faster horses”We now have the alternative to predictable pipeline growth and it doesn't rely on technology, it rely's on people and skills - the one thing your business has that's unique, is your people. Empower them to accelerate growth in your business. If you’d like to learn about our Conversation Creation Operating System and explore how this model can enable predictable growth for your business, drop me a DM or give me a call: +44 7951 220113 -
Value Creation ExpertSupero Dec 2020 - PresentLondon, England, United KingdomI spent many years driving growth for MarTech (AdTech & SalesTech) businesses and it wasn’t all plain sailing in the last 23 years. Fact: There was no growth without conversations and relationships with our target audience. As a rep and sales and marketing leader I always controlled or influenced pipeline development - it was the only way I could accurately predict my teams revenue growth. My teams had clarity on their value proposition and the differentiating commercial value it delivered for our clients. And we understood the pathway to value and how to guide our customers to achieving their goals. Do you understand your value proposition fully, and can you quantify the differentiating value it delivers to your customers?Do you know which strategic levers your customers can pull using your solution, to achieve their goals?Is your ICP well defined?And have you calculated the CAC, lifetime value of each customer you win and the runway to getting there?
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Co-FounderCritical Convo Apr 2024 - PresentSales and Marketing remind me of Thelma & Louise, in a car hurtling towards a cliff, and still debating how to make the car go faster! Henry Ford famously said, “if I’d asked the people what they wanted they would have said faster horses.” Only exacerbating the horse manure crisis.And who better than Franklin D, Roosevelt to come up with, “no-body cares how much you know, until they know how much you care.”Three decades in sales and one thing that matters most. And that’s Trust! Without it you have no business, yet sales and marketing folks have been programmed to pump out the insight over and over until the cost of sale becomes crippling.Every business has a unique competitive advantage, they just don’t know how to activate it. What’s the one thing every business has that is truly unique, no matter how many competitors you have? YOUR PEOPLE!Empower your people to develop their personal brands, activate their existing networks and create content that’s genuine, authentic and encourages your audience to walk towards them, and your business. Costs less than any marketing campaign and is more effective than any sales strategy: when your customers, prospects, partners and future employees see genuine, authentic people they feel they can trust.Critical Convo’s mission is to revolutionise sales and marketing by empowering people to create authentic commercial conversations based on trust, resulting in genuine relationships that drive predictable pipeline and revenue growth. We are starting with a Social Enablement Assessment, initially for sales and customer success and then, for anyone seeking to build meaningful relationships Walking Digital Corridors with confidence. -
What About Your Brain Health?Eqology As Mar 2024 - PresentIn the high-stakes world of B2B sales, the pressure to perform can often lead to burnout, stress, and mental health challenges. I’ve walked this path twice, facing the consequences of overworking and an unbalanced lifestyle. My journey has been marked by two burnouts, depression, and the onset of fibromyalgia—conditions that not only threatened my career but my overall well-being.However, these challenges became the catalyst for a transformative journey toward health and balance. Through a holistic approach that includes exercise, breathing techniques, grounding practices, and, most crucially, nutrition, I’ve found a way to regain my cognitive function and manage chronic pain. By cutting sugar, limiting alcohol, and incorporating brain-boosting supplements, I’ve experienced significant improvements in both my mental and physical health.This journey has also opened my eyes to the importance of nutrition in preventing cognitive decline and chronic conditions. Inspired by the work of experts like Patrick Holford, I’ve learned that conditions such as Alzheimer’s and Dementia as well as behavioural and neurological, often thought to be genetic or unlucky, can be mitigated or even prevented through proper nutrition and lifestyle choices.I’m now passionate about sharing this knowledge with other B2B professionals. The stress and demands of our industry don’t have to lead to burnout and chronic illness. By adopting a balanced lifestyle that prioritises brain health, we cannot only enhance our professional performance but also improve our quality of life.If you’re a B2B professional looking to improve your health and avoid the pitfalls of chronic stress, I encourage you to explore the path of holistic wellness. It’s a journey that’s not just about surviving the demands of our profession—but thriving beyond them. -
Co Founder & Co Presenter At Salestv.LiveSalestv.Live Jul 2023 - PresentSalesTV… Because there’s no ‘Easy Button’ in Sales.If you’re a Sales Account Executive seeking a stress-free career built on strong relationships and a steady pipeline, each episode of SalesTV reveals a single strategy to help you achieve that goal naturally and sustainably.We go live every Tuesday am covering EMEA and Asia & Wednesday pm to cover the Americas and Canada times zones.Come and join the debate!Personally, I am thrilled and honoured to be part of this incredible founding team:👉 Andy Hough, Chairman and founder of the Institute of Sales Professionals.👉 Adam Gray, co-founder of DLA Ignite, and creator of the Social Selling & influence program.👉 Tim Hughes, co-founder of DLA ignite, and creator of the Social Selling & influence program, and together Adam and Tim are credited for the social selling & influence as a methodology. With 5 books on the subject between them I think so. 👉 Rob Durant, founder of Flywheel Results and Sales Enablement extrodinare and lecturer at Universities on the topic of sales, which is why Rob has aptly earned the name, The Professor.My passion is to improve the sales profession, stamp out poor mental health and make the joy of selling fun again! -
Syndicated Radio Host & Co-PresenterThe Digital Download Apr 2022 - PresentHttp://Www.Influenceradio.Network/The Digital Download is the longest running weekly business talk show on LinkedIn Live and is syndicated on IBGR Radio Network. Listen to our show on Influencer Radio Network: http://www.influenceradio.network/ IBGR is the World’s #1 Business Talk,News, and Strategy, Radio Network bringing business development, news, ideas and tools to the world. The Digital Download is proud to be aired on Radio every Wednesday on the Influence Radio Network.On Online Radio Box: https://onlineradiobox.com/us/globeheartbusiness/?cs=us.wknrand our website: https://www.influenceradio.network(Influence Radio Network is part of the IBGR.Network, https://IBGR.Network)Each week we talk about the news of the day, business or otherwise. We often address topics like Social Selling, Social Enablement, Digital Transformation, and Change Management.Guests and audience participation are a large part of our show and a large part of what separates us from typical TV talk shows.YOU are always welcome to be a part of the show.Join us each week on LinkedIn Live every Friday at 14:00 GMT, 09:00 EST. -
FellowInstitute Of Sales Professionals May 2022 - PresentThe ISP are a Government-backed professional body representing sales in the UK and around the world.We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional. -
B2B Growth ConsultantDla Ignite Apr 2022 - PresentThe digital revolution has only just begun despite 25 years into it, and soon the industry will realise that technology is not the answer to the growth problem. Adaptive skills, collaboration and networking are the skills that will fuel the acceleration of the digital era. I first met Adam Gray, Co-Founder of DLA Ignite back in 2014, we were both working for Oracle he on the Social side and I on the MarTech sales side and we hit it off (at least I thought so!)We stayed in touch digitally and then in January 2021 we reconnected and one thing hadn’t changed, he was still a huge advocate of Social, though now with his Co-Founder Tim Hughes had developed a social strategy, selling & influence methodology that helps organisations take ownership of their digital presence, to deliver significant growth. Adam and Tim have become the most influential pair on social for #digitalselling and now I and the Supero team provide training and coaching to organisations wanting to own their digital narrative, control pipeline and revenue and attract the best talent in their industries. -
ChairpersonSocial Selling Academy Jul 2023 - PresentSocial selling is transforming the way people and businesses sell. In my role as Fellow with the ISP we are dedicated to improving the sales industry. The stigma associated with sales runs deep for many who believe sales is for closers or those motivated by money. The Social Selling Academy (SSA) proves this wrong. Sales is for anyone. The SSA is run by women for women and is designed to help women learn modern sales skills returning back to work at their own pace, whether maternity, a career break or retiree needing something more in their life. Each lady will receive training and coaching to reach a standard where only a select few have reached, before achieving an Institute of Sales Professionals certification.The feedback we hear is “I really enjoy re-igniting my creative side” and “I didn’t realise sales could be enjoyable”. The academy then places these ladies into work providing those companies that need support raising visibility, increasing customer, prospect and partner engagement and driving a consistent flow of new business conversations. As a huge supporter of positive mental health in sales 5% of our profits will go to the Mental Health Foundation to support those in need. Sales is an industry where 3 in 5 struggle with their mental health and more than 70% feel stressed in their job - this doesn’t have to be the case and we are committed to improving the quality of life for salespeople. -
Big Data Consultant (Martech, Adtech & Salestech)Aqfer Jan 2021 - Mar 2023United KingdomEven the biggest and best MarTech (includes AdTech & SalesTech) companies in the world need help solving the big data marketing challenge for their customers.So having worked with many marketing and sales service providers in the last 23 years I know even the best struggled to deliver a truly differentiating customer across paid and owned media channels. So when I met Marc Sabatini and Dan Jaye at Aqfer I realised there actually is a combined tech and data solution powerful and flexible enough to solve todays (and the future) big data marketing challenge!I get to speak with many sales and revenue growth leaders across 100's of MarTech and SalesTech businesses, however when I met Marc Sabatini, CRO and Dan Jaye, CEO and co-founder, I realised Aqfer was very different. I'd spent the last few years working with some big brains to bring new MarTech, SalesTech & AdTech capabilities to market. Aqfer fills a large and growing gap in our industry. -
Advisory Board MemberFsmartech Mar 2021 - Jan 2022London, England, United KingdomI met Richard Nolan, the CEO and Founder of FSMarTech, on an impromptu call where we discussed all things MarTech, from Marketing Operations, Strategy to Execution, we discussed all of the challenges marketers and brands faced today, with the insane growth in the industry causing a talent shortage, particularly in sales. As I had recently launched Supero, designed at helping MarTech business accelerate growth, Richard became our first client and invited me to join the advisory board to advise on all things related to MarTech. The MarTech Alliance acquired FSMarTech later that year and now go from strength to strength. -
Head Of Marketing Cloud - Oracle Cx, EuropeOracle Jun 2019 - May 2020United Kingdom2019 is the year we enter a new chapter in the world of digital marketing, companies struggle to understand and action customer data effectively. Oracle revolutionise’ the industry by launching the first fully Connected Marketing Suite with next generation Customer Intelligence Platform at the core, connecting both the AdTech & MarTech worlds through an Identity Resolution and Data Management capability. For the first time our customers can join the entire customer journey regardless of channel or device. I led the Marketing Cloud sales team of 43, 37 sales reps and 6 sales directors.My focus was three fold:- Transform the sales approach to be more buyer centric, quadrupling the average deal size within 12 months. Focusing on a sales enablement strategy aimed at consistently driving high impact behaviours that deliver results. - Align the Marketing (MarTech) & Data (AdTech) Cloud businesses to bring a more coherent value proposition to market. Focusing on the end to end consumer experience and how to position this effectively with our customers. - Support the development of the go-to-market strategy of CX Unity (CIP) in Europe. Developing the sales message and value proposition, leading with helping our customers understand the differentiating commercial value of an Enterprise Customer Intelligence Platform (Next Generation CDP). -
Regional Head. Marketing Cloud - Oracle Cx, EuropeOracle Dec 2018 - May 2019London, United KingdomYorick Astier invited me back into his organisation, having worked under Yorick previously whilst building the Marketing Cloud business in our emerging markets, I was thrilled to have the opportunity to lead multiple initiatives to grow tMarketing Cloud revenues across Europe. This was a temporary role running the European DMP (Bluekai) sales team as I transitioned to head up the Marketing Cloud business, Europe.
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Cx Business Growth Leader - Director, Eastern Europe, Middle East, AfricaOracle Jun 2018 - Dec 2018DubaiTime for a new challenge. I was humbled when Khaled Ismail, VP of Applications asked me to build and lead a new CX team designed to drive business growth for our install base across the emerging markets (Middle East & Africa).
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Regional Head. Marketing Cloud - Oracle Cx, Eastern Europe, Middle East & AfricaOracle Apr 2014 - Jun 2018DubaiIt was late December 2013, the Christmas parties were finishing and most were preparing to wind down for the holiday period and then the ticker tape shows, Oracle to acquire Responsys...Excited about the prospect of something new I took on the UK Enterprise business & Emerging Markets, in our first year the UK delivered strong and emerging markets smashed through $2M ARR from a standing start...Responsible for designing the go-to-market strategy, by year 4 had built a $22M ARR marketing cloud business, several million dollars in consulting revenue and built a team of more than 40 people, across sales, marketing, customer success and partners, and proud to maintain 90% of customers and grow existing customer revenues 35%.
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Sales Director (Digital Cross-Channel Marketing) - Uk, Apac, N.EuropeResponsys Apr 2010 - Mar 2014United Kindom & Melbourne, AustraliaInspired by John Whitbeck, Andy Champion and Scott Olrich, a small dark office above Reading train station didn’t prevent a small team deliver significant growth for a company creating a disruptive cross-channel orchestration platform. 4 years of...- First sales rep to deliver a full year quota, as a newbie joining part way through the year- First sales rep to qualify for Presidents Club in their first year of joining- Relocated family to Australia to kick start sales following acquisition of Eservices- Promoted to Sales Director, led UK Enterprise team, built UK Mid-Market team- Promoted to Northern Europe Sales Director, and then, Oracle acquired us... -
Sales Manager (Digital Relationship Marketing) - EuropeExperian Feb 2006 - Apr 2010A turning point in my career I realised what it took to articulate and more importantly deliver differentiated business value to my customers. Michelle Haywood (was Hocking) Head of Sales & Marketing at CheetahMail also aware of this invited me to join her team as she began to build one of the UK’s most successful sales teams within Email and Digital Marketing. Regularly exceeding my numbers, I turned a corner in terms of driving business growth winning the Experian Sales Elite award in 2009 and setting myself up for a 2nd win in 2010. By this time I wanted a new challenge... marketing technology had advanced considerably, a new age of data driven real-time cross-channel orchestration was born and I wanted to be part of it! -
Business Development Director (Email And Crm) - Uk RetailEbay Enterprise Marketing Solutions (Formerly E-Dialog) Jan 2005 - Jan 2006Involved with the Direct Marketing Association (DMA), grateful for Richard Gibson (Former DMA Chairperson) to recommend me to Simone Barratt (CEO of e-Dialog and former Chairperson of DMA).My time with e-Dialog was a steep learning experience. Like a deer in headlights I tried desperately to transition from a transactional to consultative value led sales approach. Very different from a world of demo's to building commercial value and presenting this in well constructed presentations. I admitted defeat and decided to rebuild my approach to find winning ways, fast! -
Technology Sales Manager (Email & Adserving) - EuropeValueclick Media Jul 2003 - Oct 2004I first met Carl White when he / his business acquired the Email Marketing company I previously worked for. Carl, influential in Digital Advertising, known for building and growing digital businesses, so when he asked me to lead his Email Marketing business I was honoured to take on this new challenge. The value proposition was ahead of its time bringing AdTech and MarTech together with a combined Ad-serving and Email Marketing Suite only the most sophisticated of marketers could appreciate. -
Business Development Manager (Email, Crm & Direct Marketing) - UkExperian May 2000 - Jul 2003I made it! After 4 years in various recruitment roles, recruiting for Exactis.com (which Experian acquired) it was John Whitbeck who gave me the opportunity to join his new European team. Joining as an Account Manager on an extremely steep learning curve I was promoted to UK Business Development Manager within 4 months. I was now a B2B sales person, selling Email Marketing Technology & Services :-)
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Recruitment Specialist - Erp (Sap, Oracle, Peoplesoft)Manpower Uk May 1996 - May 2000London & Milton KeynesI fell into IT recruitment as a field of work as a result of consistently being told by recruiters that I do not have enough experience to move directly into business to business sales. After months of disappointment unable to secure my ideal role I decided to become a recruiter. ERP, Human Resources and Y2K technology consultants in high demand, and whilst this my primary focus as a recruitment consultant I had a passion for B2B Sales & Marketing. This interest was sparked by a client at the time, a leading Email Marketing company led by John Whitbeck who asked for my support to build their European office based in London. With Account Managers, Pre-sales and Sales Specialist required I set about a search that resulted in placing some of their best performing team members. A defining moment was when I organised a recruitment day where John would interview and decide on the short-listed candidates. The day arrived and we were both sick as a dog, committed to the cause, I facilitated the all-day interviews for John. The result was hiring three staff and (long story short) my opportunity to join this exciting email marketing business was created.
Alex Abbott (F.Isp) Education Details
Frequently Asked Questions about Alex Abbott (F.Isp)
What company does Alex Abbott (F.Isp) work for?
Alex Abbott (F.Isp) works for Supero
What is Alex Abbott (F.Isp)'s role at the current company?
Alex Abbott (F.Isp)'s current role is Creator of the Conversation Operating System.
What schools did Alex Abbott (F.Isp) attend?
Alex Abbott (F.Isp) attended University Of Bedfordshire, Cedars Academy.
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