Alex Busingye Email & Phone Number

Kampala, Ug

Uganda

Providing world-class consultancy on communications work for the following clients: • The Ministry of Education, Liberia• Nakasero Hospital• Coca Cola• Neogenesis Fertility Center• UGANET• VIVO Energy/Shell, Uganda• East Africa Breweries• Uganda Breweries• Financial Intelligence Authority, Uganda• Ministry of Defense, Uganda• VODAN, Africa• Millennium Challenge Corporation, Liberia• Pinkberry, Liberia• Pain Support Organization• Gauff Consultants, Uganda• Regal Paints, Uganda• Hermie Homes• Planex, Uganda• Hi-Tech Gas, Uganda• DMDI, Liberia• Uganda Martyrs University

Uganda

My tasks Include:• Enhancing visibility amongst the development sector and other stakeholders through media, public relations, documentation and dissemination of WaterAid Uganda best practices, success stories, key learnings and research findings• Developing and delivering a comprehensive strategic and tactical communications plan to support advocacy, fundraising and profiling WaterAid Uganda locally and internationally• Raising the organisation's media profile by revising, defining and managing the communication strategy that focuses on and maximises key moments to influence and elevate the attention to water, sanitation and hygiene• Developing and managing a dissemination plan for policy research outputs/products to relevant decision-makers and donors to influence policy to facilitate universal water, sanitation and hygiene (WASH)• Supporting the development of capacity building initiatives on key communications skills and will ensure that the virtue resource centre is developed. The post holder will undertake field visits to document/photo-document success stories of partners• Supporting local and national campaigns and will be key to the delivery of quality communication and learning opportunities within WaterAid and partners at all levels

Liberia

The Bush Chicken is a multiple award winning Liberian news outlet. The name is inspired by both the comprehensive coverage of rural communities and the idea that the outlet will serve as a wake-up call to critical issues.In 2014, we identified the following problems with journalism in Liberia:• Articles are often poorly researched.• Articles reflect a poor command of the English language.• News businesses are poorly managed, leading to paltry revenues and subsequently, poorly paid reporters. This, in turn, leads to news bias towards those who are willing to pay.• The interior and rural areas are widely ignored• A general lack of in-depth analysis or investigative reportingTo solve these issues, the Bush Chicken will produce adequately researched and well-written news articles. We will pay our journalists well to ensure that they can focus on writing with minimal conflicts of interests. We will also employ investigative journalism and ensure that stories from the interior are covered.As the Editor in Chief, my job is to: • Train journalists in development workshops as their Lead Instructor• Guide editors and local reporters on the best practices of online writing• Work diligently with local reporters to develop and write new stories • Manage an ongoing editorial process while reviewing, editing and fine tuning content• Provide advice on editorial issues • Ensure quality by making sure that reporters deliver accurate, fair and unbiased stories• Generating ideas for new ways of doing things, such as using new technology, implementing ways to increase readership and how to utilize new media

Uganda

I worked at Kampala International University (KIU), a multi-campus system which consists of two campuses in Uganda (The Main campus in Kampala and the Western Campus in Ishaka-Bushenyi); one other university in Dar Es Salaam, Tanzania, while a third one is being developed in Nairobi Kenya.As the Public Relations Officer, my role was instrumental in:• Instrumental in delivering almost $50,000 everyday from digital marketing leads• Designing and implementing a comprehensive strategic communication plan that led to a 3rd Place National Position, on the Webometric World Ranking• Delivering over 700 sensitization articles and posts during the pandemic• Working with journalists and editors to disseminate press releases and factual information about the University • Develop a bi-monthly news letter to improve internal and external communication• Conceptualised and implemented the KIU Cares CSR campaign • Improved collaborations and relationships with internal and external partners • Built and maintained a strong PR department from the ground up• Built strong relationships with national media• Compile and archive all new information about the University • Conducted public relations training for KIU staff

England, United Kingdom

I developed a Communication Course Module for the Marine Plastics Research & Innovation Framework, through funding from Waitrose & Partners. The communications course was part of a bespoke online training module to help enhance the impact of activities aimed at disseminating research findings and promoting best practice interventions and innovative solutions emerging from their area of research.

Uganda

I worked as a Regional Editor for Ducor Sports, a digital media company focused on providing real-time coverage of African sports teams and players around the world. Ducor Sports will fill the current void in Africa sports coverage, helping Africa’s developing sports industry get the attention it deserves.At Ducor Sports, I accomplished the following tasks:• Developed weekly video content• Read content and corrected errors in spelling, punctuation, and grammar• Rewrote copy to make it easier for readers to understand• Verified facts using standard reference sources• Evaluated submissions from writers to decide what to publish• Worked with writers to help their ideas and stories succeed• Planed the content of digital media and publications according to the publication’s style and editorial policy• Developed story and content ideas while being mindful of the audience• Allocated space for the text, photos, and illustrations that make up a story• Approved final versions submitted by staff

Monrovia, Liberia

I worked with a team of consultants to help the Liberian Ministry of Education to manage her communication effectively. As a communications consultant I was instrumental in: • Developing a communications strategy • Advising the Ministry of Education on Public Relations Matters• Increasing the Ministry's social media engagement by 350%• Proactively managing negative press

Washington D.C. Metro Area

Founded in 1994 in New York City, the Ameson Education and Cultural Exchange Foundation is a non-profit, non-governmental organization that is committed to the development of new educational programs and platforms, and the organization of educational and cultural exchanges around the world.In my duty, I was instrumental in:• Developing advertising materials• Achieving the company goal of recruiting up to 500 candidates for its AYC program in 2013• Conducting up to 3 interviews a day • Training new employees and interns• Assisting with Project Management duties• Sourcing for new clients and following up with existing ones• Coordinating relations with partner organizations• Acting as a liaison between the Ameson Foundation and up to 100 universities across the Nation• Motivating co-workers to perform at their best ability

Washington D.C. Metro Area

The Voice of America (VOA) is the official external broadcast institution of the United States federal government. The VOA provides programming for broadcast on radio, TV, and the Internet outside of the U.S., in English and some foreign languages. At the VOA-SU, I accomplished the following tasks:• Published a series of insightful articles• Developed relationships with the audience through online engagement• Implemented online campaigns to target key audiences • Used social media to foster international growth and awareness• Researched the key audiences to determine their needs• Conceptualized new methods for compelling storytelling• Developed and used multimedia content such as podcasts and video to reach new audiences

Kuala Lumpur, Malaysia

RUSS Consulting Sdn Bhd, was a Public Relations consultancy led by a senior industry practitioner, Rasila Hamzah. It was incorporated in June 2007. Under her lead, RUSS provided a wide array of services to cater the needs of the ever growing and demanding market.RUSS was especially great at tactical planning built on the foundations of strong teamwork and a diligent work culture.As an associate, my task was to:• Assist with secretariat duties for the United Nations Global Compact• Secure prominent accounts and promote highly regarded events• Collaborate with journalists on behalf of clients• Attain publicity for various customers and acquire new partnerships for the firm• Develop and plan integrated communication strategies that publicize new attractions while simultaneously addressing potential issues that may arise with the media and other stakeholders

Master Of Arts (M.A.) Public Communication, Communication And Media Studies

Relevant Coursework: Research, Strategic Communication, Speech Writing, Public Communication Writing, Digital Imaging, New Media.

Ba (Hons) In Professional Communication, Communication And Media Studies

Activities and Societies: Debate Team• Attended seminars presented by top Asian industry leaders • Relevant Coursework: International.