Alexander Chernenkov Email & Phone Number

Bracknell, Gb

Bracknell, England, United Kingdom

Hinckley, England, United Kingdom

Bracknell, England, United Kingdom

• Managed planning team to create product launch strategies for over 6 products across European region, establishing and monitoring KPIs.• Designed and launched the omni-channel digital retail solution to increase online customer acquisition and data collection leading to increase in leads collection and sales.• Management of full product lifecycle (current and future product planning).• Led development and execution of product strategies and launch campaigns on a central Pan European level in cooperation with local product planners.• Responsible for all product and customer surveys.

Bracknell North, Berkshire, United Kingdom

• Championed customer voice (over 10 quantitative and qualitative research projects per year) to improve products and services, delivering recommendations to senior stakeholders.• Worked with a wider marketing team to create long-term brand framework, including updating brand guidelines with the aim to increasing brand desire.• Analysed local and regional product and brand campaign performance, decreasing overall media spending and increasing ads conversion rate.• Managed cross department team communications to establish launch and go-to-market strategies of new products.

Reading, United Kingdom

• Oversaw strategic pilot CRM system improvement and optimisation projects in collaboration with the global Head Office.• Organised operational reports and CRM dashboards helping to drive the monitoring of dealer effectiveness leading to increased dealer data accuracy.• Owned all dealer CRM (including digital customer experience management) trainings, from developing materials to delivering training. • Planned brand and dealer tactical media campaigns including tactical.• Performed analysis of >100,000 customer records to develop robust customer profiling and future potential targeting criteria.• Implemented GDPR compliance project into the CRM system.

Yateley, Uk

• Analysed large datasets to produce in depth reports for clients using MS Dynamics and Advanced Excel.• Helped in analysis of clients’ overall programme performance and effectiveness, which resulted in 10% increase in revenue.• Delivered B2B marketing campaigns KPIs insight, suggesting improvements in channel mix, messaging, targeting criteria and ads optimisation.• Supported with SEO analysis and AB campaign testing, delivering insightful recommendations for global clients in B2B technology sector.• Regular presentation of campaign analytics and recommendations to clients’ senior decision makers.

Eastleigh, Uk

Duties:• Keep patient information up to date in the NHS database.• Inputting referrals and Patient Evaluation Questionnaires.• Shadowing the work of PWPs, and if needed supporting practitioners. • Sending out promotional material and self-help leaflets.• Helping prepare for italk events. • Producing letters, documents and reports.• Helping with preparation of presentations.

Southampton, United Kingdom

Duties:• Assistance in evaluation of research in clinical psychology area• Analysis of large datasets using SPSS and Excel• Data entry, gathering information from files• Management of excel spreadsheets• Recruitment of potential participants

Moscow, Russian Federation

Bachelor’S Degree, Psychology, 2.1

Activities and Societies: Health and Safety Secretary in Russian Speaking Society (2013-2015); President of Russian Speaking Society.

International Foundation Year, Humanities/Humanistic Studies, First Class Honours

Activities and Societies: Member of Ski and Snowboard societyStudied Modules: English for Academic Study, Contemporary Britain, Critical.