• Developed and led overarching partnerships strategy and owned every aspect of operations and delivery to secure a 20% revenue increase YoY through referral fees and joint marketing plans, including collaborating with external partners on events, compelling case studies and webinars to build brand awareness and contribute to business development• Researched, interviewed and signed new partners across the SaaS industry, domestically and internationally, based on suitability for our partner programme through commercial and cultural alignment and clearly defined partnership objectives • Defined measurement requirements and OKRs for partnerships to align with company strategy. Analysed this data to identify opportunities for continuous improvement in revenue targets and marketing opportunities, for example by analysing resource allocation against leads generated to prioritise the most lucrative relationships • Collaborated with other business units to establish increased revenue opportunities and better customer experience for clients through new and existing partnerships

• Developed purposeful relationships with senior stakeholders at large commercial clients, and worked in close collaboration to produce a detailed project plan to deliver sustained digital growth • Project managed and led cross-functional teams, including developers, UX researchers and analysts, to scope, plan and deliver a defined digital conversion optimisation strategy bespoke to each client, and used project management tools such as Trello and Miro to hold departments accountable for deliverables, triage operational issues such as bug escalation, set and track OKRs, ensure team wide alignment, assign internal resource efficiently, adapt to a changing brief and ensure all output delivered to the highest quality and to deadline• Increased customer satisfaction scores by 10%, which ensured the sustained success of key accounts and secured contract renewal • Acted as the client advocate in meetings and workshops, both internal and external, to further rapid solutions to operational issues and serve the best interests of the client

•Responsible for the monitoring, development and delivery of the department’s multi-channel digital media publishing strategy in a fast moving environment, using Chartbeat data to analyse user behaviour and changes to platform algorithms to ensure content visibility, increased brand resonance and to drive traffic of over 800,000 hits per day• Creation and management of editorial schedule for web and social, while rapidly adapting to trending topics and breaking news to make the Manchester Evening News the best place for Manchester United content.• Responsible for developing and mentoring junior employees to ensure successful delivery of the digital strategy

•Devised and led the sport department’s digital content strategy to incorporate latest socialand content trends, introduced detailed use of analytics and advised a traditional print newsroom on the necessary steps for a digital first approach to grow audience reach and dwell time resulting in higher ROI for advertisers• Delivered football content for web and print, and added value through sourcing third party content including video to be monetised through advertising

Producing unique content for Manchester City's website and match programme, and posting to social media. Content includes live match updates, match reports, news stories and interviews from first team, u21 and u18 level. Responsible for sub editing my own work to a high standard and to tight deadlines, including live up-to-the-minute coverage.

Managing the development of one existing website, and planning the launch of a second, to complement print B2B magazines. Responsible for content management, SEO, and writing unique content for web, in addition to contributing interviews, news and features for print publications.

Sub edited all copy for the website for accuracy, clarity and house style. Used a content management system to upload, promote and manipulate content, successfully increasing traffic to the website. Wrote headlines and subdecks for news and feature articles, including SEO. Also wrote news articles and contributed to features.