Founder
CurrentThe ADC Group is a sought-after integrated marketing and PR team for brands looking to elevate market & media presence, create unforgettable experiential events, and ultimately grow their bottom lines. Specializing in business development, event production, influencer marketing and PR for both emerging and established companies, the team is adept at creating and coordinating all of the elements that are vital to a brand’s success, from strategic conception to production to distribution and ultimately to analysis.With 20 years of experience in the field, as well as a bilingual MBA from IESE in Barcelona, its founder Alex knows that the old-school approach of a one-size-fits-all approach is ineffective in today’s market, and does not convert into customer acquisition or sales. A multi-platform strategy that targets the media, the industry, influencers and consumers simultaneously across varied channels is critical to achieve measurable results.