In July 2022 I left behind the familiar comfort of Sky Sports to take a leap of faith and launch Click, an agency dedicated to growing creators and brands.Click’s first signing, John Nellis, was an aspiring creator with a modest following of 5,000 YouTube subscribers and no TikTok presence. Recognising his potential, we embarked on a journey to elevate his platform and showcase his unique narrative style.Click secured a partnership with Sky Sports and Barclays in August 2022 to produce a monthly YouTube series celebrating the Women's Super League Player of the Month. This groundbreaking series reinforced our commitment to diversity and inclusivity within the sports media landscape.The 2022 World Cup presented an extraordinary opportunity to propel John Nellis’s career. Through strategic decision making and innovative content creation, we transformed John into the UK and Ireland's most-watched and subscribed football YouTube channel during the tournament. His viewership surpassed that of BBC Sport, ITV and England's official channels combined.Our dedication to John Nellis's success paid dividends in January 2023 when we partnered with Sorare. This collaboration resulted in the creation of captivating branded content featuring world-renowned footballers from AC Milan, Napoli, Villarreal, and Gerard Pique. In less than nine months, John Nellis's YouTube channel surpassed one billion views. This meteoric rise is a testament to our commitment to identifying and growing the next generation of digital storytellers.While humbled by these achievements, we remain focused on our mission to empower aspiring creators and revolutionise the sports media landscape. Click's journey is just beginning, and we are excited to continue shaping the future of digital storytelling.

- Leading production of Sky Sports’ Premier League player access for the company’s entire digital estate and Saturday Social- Producing, editing and publishing interviews with top-tier footballers such as Kevin De Bruyne, Mohamed Salah and Harry Kane on a weekly basis- Leading on graphic design for our team, creating assets for use across multiple social media platforms and live broadcasts- Managing entire productions single-handedly from preparation to production and publishing- Exceeding targets producing branded content projects under tight deadlines with clients such as EA Sports and Bud Light- Providing quality control, training and guidance to junior colleagues

Whilst working in this role, I took on responsibility of both Sky Sports Football’s YouTube channel and Soccer AM’s Instagram account, implementing new content strategies that saw immediate accelerated growth.- Growing Sky Sports Football to become the largest dedicated football YouTube channel in the United Kingdom- Increasing Sky Sports Football’s daily subscriber growth by 900%, growing the channel’s subscriber count from 250,000 to 1 million in 9 months between August 2018 and May 2019- Reaching 1 million subscribers, which enabled the business to offer Premier League highlights on YouTube- Increasing Soccer AM’s Instagram growth by 200%, gaining an average of 30,000 followers, 2 million interactions and 15 million video views per month- Reporting analytics to my Sky Sports colleagues in weekly meetings- Producing and editing popular video strands such as FIFA vs, Teammates 2.0 and Dream 5-A-Side for use on YouTube and across Sky Sports’ digital estate

In July 2015 I was selected to join a small team to launch Sky Sports’ social media output under the Soccer AM brand, creating content specifically for each platform (YouTube, Facebook, Twitter, Instagram and Snapchat).- Innovating ideas such as Throwback Tweets, Tubes’ Trick Shots and Gillette Great StartsWorking to a budget producing branded content collaborations such as the Gillette Great Starts campaign- Regularly filming using DSLRs, directing camera teams and sound operators whilst working alongside talent- Managing large social media accounts and covering major branded events such as #CR7Live to a high standard

In July 2014 I joined Sky Sports through its apprenticeship programme in which I worked primarily for the digital video team whilst simultaneously studying for a Creative and Digital Media Diploma at Ravensbourne University. - Editing videos and publishing to Sky Sports’ website, mobile app and Sky Go - Editing match highlights under tight deadlines, working alongside a commentator- Launching Sky Sports’ Discover page in Snapchat, for which I was awarded Sky Sports Digital Media’s Most Valued Person in April 2015