• Lead and manage a dynamic team of marketing specialists across various channels, including website initiatives, email campaigns, social media strategies, trade shows, mailers, brochures, and lead generation efforts• Drive SEO strategy, optimizing plans, measuring performance, and providing insightful reporting• Ensure website quality control and oversee the creation of user-centric online content adhering to industry standards• Collaborate with the design team on print projects and provide strategic guidance for trade show planning• Track and report on website and social media metrics, utilizing advanced analytics platforms such as Google Analytics and Moz Pro to gather and analyze data• Develop targeted marketing campaigns tailored to specific industries

• Managed and led a team of marketing specialists focused on email campaigns, social media strategies, trade shows, lead generation, and new product initiatives, resulting in an increase in lead generation• Spearheaded SEO strategy, optimizing plans, and conducting performance measurement and reporting, resulting in a 15% annual increase in organic search traffic• Ensured quality control over the website, implementing best practices and innovative solutions to enhance user experience and drive conversion rates• Created compelling, user-focused online content adhering to industry standards and leveraging SEO principles to increase website engagement• Executed day-to-day social media initiatives, including content posting and ad management, leading to an improvement in user engagement and brand awareness• Collaborated with the design team on print projects, ensuring alignment with brand guidelines and marketing objectives• Provided strategic guidance for trade show planning and helped increase our event ROI• Developed targeted e-marketing campaigns tailored to specific industries, resulting in an increase average email open rate of 40%• Tracked and reported on social media metrics and website analytics using Google Analytics, providing actionable insights to optimize marketing strategies

• Produced user-focused online content and applied SEO principles to web content projects, resulting in an increase in organic search traffic• Managed company website and social media accounts across multiple platforms• Developed and launched e-marketing campaigns, contributing to an increase in email click-through rates• Interpreted business objectives into strategic web content• Set benchmarks and success metrics, and analyzed web traffic data to gauge content usefulness

• Coordinated national and regional trade events, managing logistics and ensuring successful execution within budget constraints• Utilized trade show management software to organize and set up each event, resulting in streamlined processes and improved efficiency• Maintained materials and equipment required for trade events and demonstrations• Inventory stocked and scheduled repairs with materials, service, and operations teams• Monitored event budgets and analyzed results to optimize future event planning and resource allocation

• Taught English to both early childhood and elementary students while maintaining full responsibility for the curriculum used in class• Instructed a wide range of classes to each student preparing them for a life abroad or transitioning those who have been abroad back into Korea• Learned skills necessary for working in a foreign business setting including flexibility, taking initiative, and confidence in a fast-paced environment

• Assisted with project management of new direct marketing efforts and national office branding• Supported Direct Marketing team with day-to-day operations• Assisted with maintenance and clean-up of the donor database as needed• Contacted universities, businesses, museums, and parks in Chicago to participate in Hunger Action Month by turning their lights orange and/or placing orange ribbons around their building• Researched third party websites that could potentially acquire new donors or give current donors another outlet to donate to the organization and presented the findings in a board meeting

• Used CRM for marketing reports used to gather leads on prospective clients• Created brochures using Microsoft Publisher • Assisted with marketing promotional events that reached out to people in the community

• Used social media to expand awareness and interest• Developed spreadsheets for possible donors using Google Drive

• Tutored college students in statistics courses

• Refereed indoor intramural soccer matches between student teams