Alex Graff Email & Phone Number

Mclean, Virginia, United States

• Launched 2 travel business cards – led solution and delivery for maximizing NPV for new to market card products, responsible for growing our $100B+ small business portfolio •Developed and completed end-to-end card benefit testing; identified bugs and built risk remediation path to prevent launch delays• Created an early spend bonus business case through qualitative and quantitative analysis to increase card spend and ensure primary card use for our customers; launched campaign and early acquisition results were 20x versus control • Created and executed strategy to enhance Priority Pass benefit, making benefit more CX friendly while improving economics• Developed executive deck, and gained senior leadership alignment, for a long-term lounge benefit strategy• Leads cross functional partnership conversations to build and optimize fulfillment infrastructure for 3 key card benefits • Nominated by senior leadership to support culture and inclusion on a committee and formally serve as a mentor to new analysts

Atlanta, Georgia, United States

• Leveraged data analytics and KPIs to influence scheduling, supporting customer travel to drive weekly revenue benefit of $50K• Developed insights of corporate share trends during COVID, and used to build a 2021 share goal approved by Sales President• Developed strategic dashboard tools and reports in Tableau/Excel for 20+ stakeholders to analyze corporate account performance• Organized and led cross-commercial meetings with key stakeholders to drive alignment on growth in business travel

Atlanta

• Responsible for market management performance in four major cities; scope ownership represented $500MM+ in annual revenue • Created 2 revenue-optimizing models with demonstrated 90%+ accuracy – used by entire department to make inventory decisions• Appointed by leadership for additional role as forecasting expert; trained department members on technical tools and forecasting

Atlanta

• Expert in data analytics and process improvement; developed dashboard tools and reports for strategic market improvements and broader entity-level tracking• Validated and helped build reporting standards on the floor for FPS and RPAD (Data repositories) with standardized queries post-EMD rollout• Responsible for new market performance & tracking; led monthly cross-commercial meetings of 15-20 stakeholders • Built a statistical regression model for a sale effectiveness calculator to aid sales planning process & performance tracking• One of 10 individuals selected for a leadership development program and cross-commercial executive exposure• Led training and education for on-boarding new teammates

Atlanta, Georgia, United States

• Expert in First Class product & pricing strategy; built customer-focused pricing tiers, tools and reporting for strategic changes• Optimized $600MM+ in yearly incremental First Class revenue; innovative work beat 2014 & 2015 revenue plans by $52MM • Developed a blind-bid revenue model used in an annual government travel contract worth $300MM+ annually

Armonk, Ny

• Coordinated key initial engagements between stakeholders to launch a new strategic financial planning tool across IBM brands• Analyzed and revamped existing financial models to create agile business analytics • Created an Excel tool to automate the import and aggregation of data for use in the new financial environment • Analyzed, aligned, and documented resource models in line with IBM standards for future deployments

Cambridge, Ma

Advertising Manager • Implemented an 8-week guerrilla marketing campaign to advertise workshops and prep programs to target audience• Analyzed financial impact of corporate giveaways to determine most efficient use of resourcesSocial Media Marketing Project Leader • Led social media marketing campaigns on Facebook, Twitter, and Veritas blogs• Developed and compiled media content for social channel distribution as part of a customer acquisition and retention strategyViral Marketing Project Manager • Managed 3 people in the marketing department; responsibilities included reporting weekly progress, training employees, and providing ongoing coaching• Developed a template for future viral marketing cycles, including a mission statement, guidelines, and best practicesBusiness Development Intern • Created an SAT prep manual with exercises customized by category and level of difficulty • Compiled and analyzed research on local competitors to develop the Veritas Tutors brand • Designed a client directory system to import new clients and update tutoring session schedules, accounts receivable, and payment information

Bs, Economics, 3.7

Major concentration: Finance Certificate: Markets & Management Studies

Bs, Economics

Education record