Alex is General Manager and Head of Development at expanding focus, a content studio for VR experiences and format creation or as he likes to put it: a playground for virtual spaces. He used to work as Project Consultant at the Institut of Animation at the Filmakademy Baden-Württemberg in the department of Interactive Media. As such he was in charge for putting together interdisciplinary workshops for transmedia storytelling.He is passionated about innovative entertainment formats which he already discovered theoretically and practically during his studies of dramaturgy (LMU Munich) and Multi Media Art (University of Applied Sciences Salzburg) and Production (Filmacademy Ludwigsburg/La FEMIS Paris).With his collective nifu.tv he develops methods to bring together the best of storytelling and science. The aim is to create new formats and unique approaches of narration and knowledgetransfer.Besides this he is consulting broadcasting companies and online portals in matters of digital enhancement, interactivity and format creation such as Universal and Red Bull Media.