Alex Silva Email & Phone Number

Bothell, Wa, Us

Seattle, Washington, United States

Seattle, Washington, United States

Reviewed content amplification requests and implemented effective content distribution strategy across social channels/workstreams. Ensured alignment with established copy and creative best practices, accessibility standards, and the Microsoft Writing Style Guide. Communicated with stakeholders to make suggested content revisions. Partnered with team members & stakeholders to provide tactical guidance and education on strategic content amplification. Created and scheduled posts in Sprinklr platform for social amplification. Owned the Sprinklr platform tagging structure and naming conventions for content to be published. Performed thorough quality checks on all social posts before publication. Helped highlight priority content while developing actionable insights to discuss performance. Used performance reporting to make recommendations on amplification tactic. (I.E platform, time, and day of the week) Acted as an audience expert for all Cloud Marketing social channel. Currently acting as interim lead for a team of eight.

Kirkland

Help manage twelve different West Coast divisions and their individual marketing requests while maintaining agreed upon SLAs. While acting as a full service internal agency some tasks included: Facebook posts and ads, corporate promotions, and email marketing. Additionally helped and lead data analysis to improve processes and future collateral. Followed and enforced marketing compliance operations within our team and with the divisions we assist. Updated website to maintain a consistent stream of updated and accurate content within CMS platform.

Bellevue, Washington

Manage Office 365/Project/Visio brands across multiple social media channels (Facebook, Twitter, LinkedIn) through Sprinklr, while working with stakeholders to execute social media strategy. Discovered trending topics while monitoring channels and reported these themes to team lead and stakeholders. Respond to complaints, requests, and mentions in owned and earned channels, while maintaining a consistent brand voice.

Redmond, Wa

Assists with client services and marketing initiatives for firm offering retirement planning. On a daily basis I used Salesforce to track clients’ progress and conduct surveys to evaluate the company's overall performance from the clients point of view. Updated the website, coordinated mailings, and designed marketing materials using Adobe products.

Bothell, Wa

As Kitchen Manager I supervised orders in addition to creating employee shift schedules. I also handled and exemplified exceptional customer service, executed marketing various activities and promotions, as well as interviewed and trained new employees in various positions, and helped manage bids for catering services.

Bothell, Wa

Managed Essentia's social media; curated content, maintained the social media calendar, crafted posts, and monitored performance against KPIs. Used analytics to determine future social direction, while collaborating with other members of the social team to drive a lift in total followers. Helped start Essentia's robust and significant influencer database.