Crm Analytics Manager
CurrentConducted pre and post campaign analysis using both frequentist and bayesian techniquesin Python and R.Used Python and SQL to pipeline results into PowerBI and Microstrategy to createvisualizations for stakeholders.Developed and implemented a new rakeback/rewards system, employing Monte Carlosimulations to assess the impact on different behavioral cohorts within the customer base.Partnered with stakeholders in various departments to translate analytics jargon intodata-driven strategies.