As a member of the senior leadership team, I seamlessly oversee the marketing and brand activities of the world’s no.1 leadership & self-empowerment summit that gathers global visionaries and thought-leaders including Steve Wozniak, Lisa Nichols, Sir Richard Branson, Tony Robbins and Jo Malone CBE.• Piloted the delivery of eye-catching TV, radio, print and multimedia national / international advertising campaigns by interpreting design briefs, connecting with media partners and guiding the creation of accompanying materials to maintain brand messages. • Oversaw the operational and promotional activities associated with the 2-day event by defining strong brand concepts and visual elements that stimulated positivity and personal growth.• Frequently interacted with the sales team to enrich the lead generation strategy designed to utilise the website and paid search to improve conversion rates and achieve growth targets.• Directed all national and international advertising campaigns collaborating with contractors, suppliers and sponsors on all print and design (e.g. brochures, lanyards, notebooks etc.), idea generation, content editing, scheduling and activation of all TV, Newspaper, Digital, Billboards, Radio, Buses, Airports, Cinema, Railway, Shopping Centre, Host Venue advertising.• Managed and monitored internal team tasks, played an active and supportive role for new staff members through induction and on-the-job training.• Worked closely with Group Leads (incl. Google, Facebook, LinkedIn, Invest NI, Johnson & Johnson) addressing their needs and concerns as quickly and effectively as possible to develop and maintain strong relationships.

Responsible for all ecommerce operations. Oversee the look and feel of the company website and responsible for generating sales via online channels through marketing strategies, sourcing of great brands and creating a great customer experience.• Oversee fulfilment operation of over 300 packages a week• Curate and activate marketing strategy through various outlets including social media, paid advertising and public broadcasting• Secure great Irish brands to encourage to #buylocal• Product data management - ensure that all product data is on the website sites including images, descriptions, product detail, and prices• Manage the overall critical path to get product information and photography on to the site on time and ensure all involved teams within the business are aware of deadlines• Online sales budget control and forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online• Web Analytics – monitor and measure site performance, while using this to make recommendation and improve performance

Oversee the curation, planning and implementation of all outdoor events held within Wandsworth Borough’s green spaces • Act as liaison between clients, agencies, and members of the public for events which include corporate summer socials, festivals and large charity events • Assess event risk and establish multiple plans to ensure all event documentation is complete and filed appropriately, public liability insurances are secured and recovery plans are in place to leverage if needed • Created and executed post event review to update procedures and streamline processes • Responsible for event budgets in excess of £60,000 • Help produce the Battersea Park Fireworks display for over 50,000 attendees

Year-round camp director responsible for all water sport activities, staffing, and programming. Involved with marketing, recruitment, budgeting, and training while also leading on the coordination of corporate events, weddings and group functions including facilities and food service • Responsible for all water sport facilities (water skiing, sailing and paddle sports) and safety on 2 waterfront beaches utilizing a fleet of 125 watercrafts • Hired upwards of 30 staff to leadership positions and another 60 to run all activities for over 2000 campers across the summer • Created a culture of encouragement, fun, continuous learning and desire to make a difference all while ensuring a safe environment for everyone • Designed and implemented staff training for 40 activity directors and 100 staff on topics ranging from child abuse to camper dynamics and first aid and CPR • Created and launched 2 annual regattas comprising 4 organisations and over 100 vessels on the water • Created the first master boat maintenance plan and schedule to always keep boats running along with scheduling the replacement to always keep the fleet current • Responsible for all international travel itineraries. Created a working document that all required staff could utilise to ensure safe arrival and on-boarding to our facility and camp culture • Managed a budget of a £100,000 to ensure maintenance of equipment, boats and required training was undertaken. This required a spending and maintenance plan to protect the £800,000 worth of inventory • Helped coordinate the North East Y Camp Conference. Sourcing speakers, assigning schedules, and ensuring needed equipment was available • Reviewing and updating emergency procedures resulting in improved response times. Needed to maintain high level of competency due to the dangerous nature of activities provided. Number of potentially serious injury dropped consistently below 10 for the first time

Managed and coordinated the production life-cycle process for Daily Deal markets including: compiling and reviewing internal creative elements, liaising with merchants for editorial and graphics reviews, and trafficking all Daily Deals using LivingSocial's proprietary Content Management System • Coordinated the digital marketing process for LivingSocial’s Deals and Events website across 7 cities in UK and Ireland. Would run upwards of 90 deals a week • Created design elements for each promotion, managing the promotional logistics and quality • Liaison between the sales team and the merchant to ensure client satisfaction • Built content including tag line and display order for the daily subscriber email, scheduling distribution to all members • Analysed sales data to set up new deals with merchants. This included what deals had been run previously, how long a lead time had there been and being prepared for special events through the year such as Christmas or Valentines • Reviewed contracts and deals submitted by sales, vetoing for quality and suggested improvements to optimise revenue • Handled back-end technical issues, troubleshooting and working closely with senior managers of marketing, research and finance departments • Account management of merchants post flight including support and deal optimisation • Increasing the number of product deals by 50% in six months • Exceeding weekly targets by closing 50 deals per week

Main duties:• Oversee and manage 120 staff including 6 team leaders and 12 programme directors and 400 campers on a day-to-day basis.• Manage all staff processing, including recruitment and induction, training and coaching, rotas and staff leave, and disciplinary.• Interacted with local emergency and child services.• Attend daily meetings on camp affairs and service improvement.

• Responsible for the planning and leading of individual and group coaching sessions.

Performed a variety of skills to help support the performance and development of the department. Acquired excellent organisational and time management skills.

Main duties:• Organised and scheduled a range of activities for up to 40 children.• Plan, implement, supervise, train, and participate in all village operations. • Supervise councillors in all aspects of their role to insure that each camper is receiving a well-balanced, growth-producing camp experience.• Attend daily meetings on village issues and scheduling.