Alex Klipple Email & Phone Number

Alexandria, Virginia, United States

Alexandria, Virginia, United States

• Develop and manage paid search campaign strategies across multiple platforms, languages, and audiences. Marketing strategies focused on awareness, engagement, and conversions.
• Accountable for managing accounts with monthly media spend ranging from $15K - $2.5MM. Consistently spend 99%-100% of allotted budget.
• Optimize campaign performance through ad creative testing, keyword research, bid optimizations, daily management of campaign budgets, and negative keyword strategies.
• Create monthly analysis reports for overall performance and client insight.Notable Clients: ASPA / HHS, Shield Therapeutics, UNICORNotable Channels and Platforms: Google Ads, Microsoft Advertising, SEMRush

Herndon, Virginia, United States

• Assisted with managing over $650,000 of monthly spend in Google Ads, Bing, and Facebook platforms.
• Provided internal support to RMDs on account performance, issues, and optimization.
• Recommended new digital launch process to help improve accuracy of scheduled client launches.
• Assisted client services team on general usage and functionality of digital platforms.
• Communicated with internal team on client updates, requests, and deliverables.
• Co-managed digital support email; used as a combination of internal & external communication on any client issues, questions, and concerns.

Herndon, Virginia, United States

• Managed social media Pay-Per-Click (PPC) campaigns.
• Monitored campaign results and analyze key metrics.
• Checked website performance via analytic tools and provide feedback and actionable insights to business stakeholders.
• Improved the quality of SEM campaigns with improvement on reporting of defined overall company objectives.
• Regularly provided feedback and insights gained in support of business objectives.

Leesburg, Virginia, United States

• Instructed high school lacrosse players in drills, techniques, and game knowledge.
• Mentored 12th grade young men on the college recruitment process (Fall '20).

Chantilly, Virginia, United States

• Completed internal training on CMMI and Project Management.
• Conducted social media planning and tracking with Google Analytics, Facebook, Twitter, and LinkedIn.
• Gained event planning experience by assisting with the 4th Annual Kreative Open (golf event).

Herndon, Virginia, United States

• Scope of Internship:
• Eloqua images –Organized and created a filing system for all graphics, headshots, logos, etc. for the marketing team's digital content.
• Leads – Uploaded lead lists from trade shows & other programs and completed contact discovery on missing fields.
• Inbounds – Was trained on how to process and assign leads from Inbounds queue and managed queue daily.
• New vendor content – Conducetd market research on new vendors to look for potential campaign themes and programs.
• Navigator and GovWin contacts – Learned how to leverage market intelligence tools to add contacts to newly created segments.

Purcellville, Virginia, United States

• Answered the phone and assisted with over the phone to-go orders.
• Provided customer service to each guest throughout their dining experience.
• Worked in a high paced, teamwork environment to ensure every guest is fully taken care of.
• Trusted by management to have access to a key of the building for morning shifts when opening.

Business Administration-Marketing Major / Communications Minor, Gpa 3.27

Activities and Societies: Captain, Elizabethtown College Men’s Lacrosse• Selected to lead a group of teammates in intersquad activities.

Advanced Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Activities and Societies: • Member of PEER (Positive Experiences in Educational Relationships) • Men's lacrosse (4A State Champion).Early.