Alex Klipple Email & Phone Number

Alexandria, Virginia, United States

Alexandria, Virginia, United States

• Develop and manage paid search campaign strategies across multiple platforms, languages, and audiences. Marketing strategies focused on awareness, engagement, and conversions.• Accountable for managing accounts with monthly media spend ranging from $15K - $2.5MM. Consistently spend 99%-100% of allotted budget.• Optimize campaign performance through ad creative testing, keyword research, bid optimizations, daily management of campaign budgets, and negative keyword strategies.• Create monthly analysis reports for overall performance and client insight.Notable Clients: ASPA / HHS, Shield Therapeutics, UNICORNotable Channels and Platforms: Google Ads, Microsoft Advertising, SEMRush

Herndon, Virginia, United States

• Assisted with managing over $650,000 of monthly spend in Google Ads, Bing, and Facebook platforms.• Provided internal support to RMDs on account performance, issues, and optimization.• Recommended new digital launch process to help improve accuracy of scheduled client launches.• Assisted client services team on general usage and functionality of digital platforms.• Communicated with internal team on client updates, requests, and deliverables.• Co-managed digital support email; used as a combination of internal & external communication on any client issues, questions, and concerns.• Discussed and provided recommendations for digital strategy with members of the client services team.

Herndon, Virginia, United States

• Managed social media Pay-Per-Click (PPC) campaigns.• Monitored campaign results and analyze key metrics.• Checked website performance via analytic tools and provide feedback and actionable insights to business stakeholders.• Improved the quality of SEM campaigns with improvement on reporting of defined overall company objectives.• Regularly provided feedback and insights gained in support of business objectives.

Leesburg, Virginia, United States

• Instructed high school lacrosse players in drills, techniques, and game knowledge.• Mentored 12th grade young men on the college recruitment process (Fall '20).

Chantilly, Virginia, United States

• Completed internal training on CMMI and Project Management.• Conducted social media planning and tracking with Google Analytics, Facebook, Twitter, and LinkedIn.• Gained event planning experience by assisting with the 4th Annual Kreative Open (golf event).

Herndon, Virginia, United States

Scope of Internship:• Eloqua images –Organized and created a filing system for all graphics, headshots, logos, etc. for the marketing team's digital content. • Leads – Uploaded lead lists from trade shows & other programs and completed contact discovery on missing fields.• Inbounds – Was trained on how to process and assign leads from Inbounds queue and managed queue daily.• New vendor content – Conducetd market research on new vendors to look for potential campaign themes and programs.• Navigator and GovWin contacts – Learned how to leverage market intelligence tools to add contacts to newly created segments.• Opp conversion project – Completed analytics on opp creation by rep and by division for the team.• BoldChat – Launched DLT's chat platform and manned the chat dialog box to answer questions for those on chat.• Other – Helped with presentations, segmentation, and data cleaning.

Purcellville, Virginia, United States

• Answered the phone and assisted with over the phone to-go orders. • Provided customer service to each guest throughout their dining experience. • Worked in a high paced, teamwork environment to ensure every guest is fully taken care of. • Trusted by management to have access to a key of the building for morning shifts when opening.

Business Administration-Marketing Major / Communications Minor, Gpa 3.27

Activities and Societies: Captain, Elizabethtown College Men’s Lacrosse• Selected to lead a group of teammates in intersquad activities.

Advanced Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Activities and Societies: • Member of PEER (Positive Experiences in Educational Relationships) • Men's lacrosse (4A State Champion).Early.