Alex Mcdermid Email & Phone Number

North Bay, On, Ca

North Bay, Ontario

North Bay, Ontario, Canada

North Bay Ontario

Taught the Public Relations course in the School of Businesses for four falls.

Northern Ontario

This was a multi-faceted position that encompasses, social, digital and traditional media marketing, research, event planning and writing/communications. I worked with companies to help them exceed the goals of their campaigns. Work included:-Design and implement strategic marketing campaigns-Conduct research for clients including primary and secondary research-Address client needs and resolve difficult situations-Social media marketing i.e. Twitter, Facebook, Instagram etc.… Show more This was a multi-faceted position that encompasses, social, digital and traditional media marketing, research, event planning and writing/communications. I worked with companies to help them exceed the goals of their campaigns. Work included:-Design and implement strategic marketing campaigns-Conduct research for clients including primary and secondary research-Address client needs and resolve difficult situations-Social media marketing i.e. Twitter, Facebook, Instagram etc. -Digital marketing (AdWords Certified) -Monitor and respond to customer inquires engaging in two-way communication-Edit promotional materials-Develop and update website content Show less

Northern Ontario

As the Employment Liaison Officer I worked in conjunction with the the Study North Initiative recruitment and marketing teams, working with employers of all sizes across Northern Ontario to create increased awareness of employability of college students/graduates from the six partner institutions of the Study North Initiative. The Study North Initiative was comprised of the six Northern colleges, specifically Confederation College (Thunder Bay), Sault College (Sault Ste. Marie), Northern… Show more As the Employment Liaison Officer I worked in conjunction with the the Study North Initiative recruitment and marketing teams, working with employers of all sizes across Northern Ontario to create increased awareness of employability of college students/graduates from the six partner institutions of the Study North Initiative. The Study North Initiative was comprised of the six Northern colleges, specifically Confederation College (Thunder Bay), Sault College (Sault Ste. Marie), Northern College (Timmins), Collège Boréal (Sudbury), Cambrian College (Sudbury) and Canadore College (North Bay). I developed an employer engagement strategy that focuses on employers hiring skilled college students and graduates and also promotes experiential learning experiences for students with employers. I ran the StayNorth social media account, which have positively raised awareness for the project. StayNorth was recognized by Maclean’s and was featured as an article in their magazine, all connected through social media. Show less

Halifax, Canada Area

Master's Research Assistant - Worked on a study that addressed the need in public relations theory and practice for insight into how public relations can be integrated and measure the impact of two-way communication in the owned/earned/paid social media space. The study created a visual toolkit that will allow public relation professionals to see a flow of communication. Teaching Assistant - Assisted in the marketing and overall grading of students within PBRL COMM 2013 for sections 2… Show more Master's Research Assistant - Worked on a study that addressed the need in public relations theory and practice for insight into how public relations can be integrated and measure the impact of two-way communication in the owned/earned/paid social media space. The study created a visual toolkit that will allow public relation professionals to see a flow of communication. Teaching Assistant - Assisted in the marketing and overall grading of students within PBRL COMM 2013 for sections 2 and 3. Show less

North Bay Ontario

- Managed and implementing Federal and Provincially funded programs- Assisted in the development of value added programs for entrepreneurs - Crafted media advisories, media releases and promotion initiatives- Developed and designed marketing material - Created an internal communication strategy for Innovations Initiatives Ontario North - Client management and advisory - Preparing preliminary market research and results in regards market opportunities for clients-… Show more - Managed and implementing Federal and Provincially funded programs- Assisted in the development of value added programs for entrepreneurs - Crafted media advisories, media releases and promotion initiatives- Developed and designed marketing material - Created an internal communication strategy for Innovations Initiatives Ontario North - Client management and advisory - Preparing preliminary market research and results in regards market opportunities for clients- Collaborated with industry, academia and government- Created, implemented and lead strategic plans specific clients- Organized and implemented industry events- Planned and implemented workshops and regional events- Worked with programers to develop an effective CRM- Lead the IION team through the implementation of the CRM- Developed a funders database- Member of the RIC (Regional Innovation Centre) Marketing and Communications Committee- Member of the RIC "Data Catalyst" committee Show less

Callander, Ontario

- Assisted in full administration of the golf course- Assisted with pro-shop operation- Worked in all facets of food and beverage, including outreach, event organization, and ordering- Coordinated in-house and private bookings

Master’S Degree, Public Relations

Research included identifying ways to measure the effectiveness of social media in for-profit organizations.

Honours B.A., Communication Studies

Honours Post-Graduate, Public Relations

Activities and Societies: Cross Country Team