Alex Mcdonell Email & Phone Number

Fort Myers, Florida, United States

A natural born artist, drawing since childhood, self-taught with traditional media, studied art and painting from elementary through high school, design and illustration in college, began my career as a professional Graphic Designer in 1996. Over 25 years of study in commercial art and digital imaging to the present day.

Dublin, Oh 43017

• Created and produced venue mapping designs and illustrations for digital ticketing of indoor and outdoor sporting events, arenas, stadiums, ballparks, campgrounds, college campus and dorm rooms, church venues, theater venues, etc. • Established style guides for creating customer-branded mapping solutions for digital ticketing and event promotions. • Implemented procedural efficiencies and improvements to illustration techniques and best practices. • Mentored and coached junior designers, helping them increase their skill levels.

Winter Park, Florida, United States

• Drove results as Designer and Interim Creative Manager for rebranding and COVID-19 updates on behalf of 260 retirement homes across the country. • Coordinated with the Creative Director to distribute timely news, safety protocols, and procedures for residents and visitors while developing healthcare guidelines. • Implemented branding changes to paid advertising and property listings for over 200 locations in the US.

Phoenix, Arizona Area

• Drove corporate identity and brand creativity by aligning vision to marketing execution.• Utilized B2B, B2B2C, and B2C knowledge for website design, email creation, social media blasts, video, event exhibits, signage, print collateral, and direct mail designs resulting in sustained superior performance.• Facilitated rebranding of exhibit displays and event advertising according to organizational requirements.• Provided strategic direction and creative guidance to the team.• Fostered a culture of innovation and collaboration within the creative department.• Mentored and inspired team members to reach their full potential.

Phoenix, Arizona Area

• Collaborated with board members and directors to develop illustrations and critical visuals for operating principles. • Oversaw business partnerships, customer relations, OTC package design, and employee recruitment. • Drove branding and development for the launch of NPScriptTM healthcare product advertising. • Managed website design templates and collateral in print and online, including trade show exhibits, homepage promotions, social media, and email campaigns. • Generated $3.4M in sales in the first full year and increased YTD sales by $12M. • Winner of the 2017 NDNR Physician's Choice Award. • Managed project and art direction of 4 issues of annual product catalog averaging $80K in sales. • Increased sales by 15% through strategic direct mail campaigns. • Generated $600K in annual ad revenue from online banners, landing pages, and email campaigns. • Implemented co-branded guidelines for the 2018 merger of Natural Partners Fullscript.

Albuquerque

• Oversaw logo design, print, and web design efforts. • Medical device package design: Marpac, https://www.marpac.biz/ • Design consulting: Vitality Works, https://vitalityworks.com/

Albuquerque, New Mexico Area

• Collaborated with board members and directors to develop illustrations and critical visuals for operating principles. • Oversaw business partnerships, customer relations, OTC package design, and employee recruitment. • Drove branding and development for the launch of NPScriptTM healthcare product advertising. • Managed website design templates and collateral in print and online, including trade show exhibits, homepage promotions, social media, and email campaigns. • Generated $3.4M in sales in the first full year and increased YTD sales by $12M. • Winner of the 2017 NDNR Physician's Choice Award. • Managed project and art direction of 4 issues of annual product catalog averaging $80K in sales. • Increased sales by 15% through strategic direct mail campaigns. • Generated $600K in annual ad revenue from online banners, landing pages, and email campaigns. • Implemented co-branded guidelines for the 2018 merger of Natural Partners Fullscript.

Boulder, Colorado

Graphic Designer - Pre Press Department, Digital Print Operator, Bindry Dept.

Boulder, Colorado

Hired as Fine Art Sales. Tasks included - Fine Art Installation, Lighting, Graphic Design, Photography, Website Design

Boulder, Colorado

Art Director, Corporate Identity, Web Design, Graphic Interface Design, Marketing Collateral, Exhibit Design, Marketing Assistant

Plano, Texas

Layout Designer, Graphic Designer, Digital Asset Manager, Digital Photography, Ecommerce Design Team Leader

Bachelor Of Arts - Ba, Commercial And Advertising Art

Leadership And Communications

Dale Carnegie's leadership training teaches professionals to sharpen skills & improve performance. www.dalecarnegie.com

General Studies - Communications

High School, General