-Lead recruitment and marketing strategies to increase recruitment traffic. -Collaborated with recruitment and marketing teams to align and achieve goals.-Communicated objectives and progress effectively across both teams.

-Leads, directs, and facilitates regular meetings of the marketing department, in conjunction with the marketing advisor. -Member of the executive council and of the program council. -Conducts a competitive analysis of the chapter’s brand and all marketing activities, in collaboration with the membership recruitment department. -Develops a written strategic brand strategy, in collaboration with the executive council and advisory board. -Proactively manages the creation of the chapter’s content strategy, including content pillars. • proactively manages strategy for the chapter’s paid and organic social media efforts. -Proactively manages the chapter’s merchandising efforts. -Crafts the chapter’s communication plan, including planned media pitching and press releases. -Manages and updates the chapter’s website. -Creates and manages the chapter’s brand ambassador plan, in conjunction with the membership recruitment department, director of social media, and director of merchandising. -Oversees department completion of the event planner guide in a timely manner. -Oversees department budget in excess of $2,000, in conjunction with marketing advisor. - Created the Beta Beta Alpha Phi podcast that was extremely beneficial for the chapter’s overall success during formal recruitment in driving recruitment registration traffic. -Analyzed insights and data to tailor specific messaging to various audiences on social media channels and platforms. -Implements the chapter’s paid social media efforts to increase greek life registration traffic, post awareness & reach and more.

-Member of the marketing team. -Develops and directs the organic and paid social media plan for the chapter.-Ensures members social media complies with the brand identified by the marketing and membership recruitment departments and is used to drive the brand to reach potential new members. -Manages the chapters paid and organic social media strategies. -Manages assistant director of social media and content development committee.-Oversees all content creation and social media calendar development to ensure it is in alignment with the brand and content strategies.