Alex Owens

Alex Owens Email and Phone Number

Non Executive Director @ Women In Research (WIRe)
London, GB
Alex Owens's Location
London, England, United Kingdom, United Kingdom
Alex Owens's Contact Details
About Alex Owens

Highly accomplished senior executive with over 25 years of leadership across global organisations, including Unilever, Sainsbury’s, and Capital One. Renowned for spearheading large-scale digital transformations and harnessing advanced analytics to unlock business growth, deliver cutting-edge innovations, and drive measurable improvements in ROI. A visionary leader with deep expertise in customer insights, market segmentation and innovation, and digital marketing strategies that foster competitive advantage. A staunch advocate for equity, diversity, and inclusion, serving as Executive Sponsor for Unilever’s LGBTQI+ network, playing a crucial role in creating a culture where everyone can be their true authentic self. Adept at leading cross-functional teams and collaborating with C-suite executives to execute strategies that align with long-term business objectives.

Alex Owens's Current Company Details
Women In Research (WIRe)

Women In Research (Wire)

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Non Executive Director
London, GB
Website:
womeninresearch.org
Employees:
49
Alex Owens Work Experience Details
  • Women In Research (Wire)
    Non Executive Director
    Women In Research (Wire)
    London, Gb
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  • Unilever
    Vp, Global Head Of Pdc’S, Analytics & Shopping Insight & Exec Sponsor Of Unilever’S Lgbtqi+ Network
    Unilever Feb 2016 - Present
    London, United Kingdom
    Architected Unilever’s multi-award-winning People Data Centre (PDC), which revolutionised the company’s consumer engagement model by integrating Social & Business Analytics, Consumer Engagement Centres, and Data-Driven Marketing across 30+ markets.Drove the adoption of cutting-edge AI capabilities, leading to the development of transformative tools such as ConceptGPT, an AI-powered concept writing tool, which increased success rates in consumer testing by 300%.Pioneered Digital Voice of the Customer (DVoC), delivering real-time consumer feedback to product quality teams, enabling proactive improvements across 33 factories, driving over 1,400 product actions.Designed and launched RView, a digital insights platform benchmarking performance against competitors in 18 markets, covering 90% of Unilever’s digital commerce footprint.Led the creation of 32 global digital hubs, which integrated marketing, e-commerce, and media strategies, significantly enhancing ROI in digital marketing efforts.Executive sponsor of Unilever’s LGBTQI+ network, growing membership to 1,500 and elevating the company's ranking in Workplace Pride from the bottom quartile in 2019 to industry leader by 2023 through strategic leadership and creating a culture where everyone can be their true authentic self.
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  • Sainsbury'S
    Head Of Customer Insight
    Sainsbury'S Jan 2013 - Feb 2016
    Holborn, London
    Led a 70-person team of data scientists, analysts, and business consultants, aligning data-driven insights with core business objectives to drive substantial transformation.Played a key role in enhancing the CRM strategy, unifying customer data to optimise targeted marketing initiatives across Sainsbury’s portfolio, improving efficiency and customer engagement.Partnered with AIMIA (Nectar) to leverage consumer insights, identifying growth opportunities and boosting overall business performance.Spearheaded strategic initiatives that identified new market segments, including the successful relaunch of the Netto brand, utilising predictive analytics and advanced market modeling..
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  • Lloyds Banking Group
    Head Of Retail Strategy
    Lloyds Banking Group Jan 2011 - Jan 2013
    London
    Set the strategic direction for one of the Group Strategic Initiatives (Customer Insight Transformation), to drive a step change in P&L performance across all product areas by optimising the bank’s technology and data capabilities.Enhanced customer targeting strategies through data insights, resulting in more effective direct marketing efforts and improved profitability across product areas Developed Customer Experience Blueprints (CEB) to define and embed the desired generic and differentiated experiences for each Relationship Brand (LTSB, Halifax and Bank of Scotland).
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  • Capital One
    Director Insight & Research
    Capital One Mar 2007 - 2010
    Developed a Prime and Sub-Prime segmentation driving a deeper understanding of customers, enabling development of win-win products, more effective and efficient creative development and media targeting.Created a customer experience model that monitored the impact of key decisions made across the customer lifecycle. Identifying opportunities to drive more value to both customers and business.Introduced a Proposition Development Process (PDP), combining analytics with consumer insights to reimagine the sub-prime market, culminating in the successful launch of the 'Progress Card,' which improved low-risk asset distribution by 25%.
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  • Bskyb
    Head Of Insight
    Bskyb Dec 2004 - Feb 2007
    Launched and led critical consumer segmentation strategies that improved Sky’s marketing effectiveness, driving subscriber growth and enhancing retention.Instrumental in the development and rollout of Sky’s broadband strategy, helping position Sky as a dominant player in the broadband market within its first year.
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  • Bbc
    Insight Manager - Digital
    Bbc Dec 1999 - Nov 2004
    Led insight initiatives for BBC’s Digital Access (Freeview) and BBC Interactive programming, providing essential insights for product development and strategic growth.Directed market insights for BBC’s Digital Switchover and Freeview initiatives, influencing the company’s long-term digital strategy and programming development.
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  • Millward Brown
    Account Manager
    Millward Brown Dec 1996 - Dec 1999
    Managed high-profile brand and advertising tracking projects across multiple sectors, delivering actionable insights that informed key advertising and marketing strategies.
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Alex Owens Skills

Strategy Customer Insight Segmentation Business Strategy Management Marketing Strategy Market Research Marketing Analytics Digital Marketing

Alex Owens Education Details

Frequently Asked Questions about Alex Owens

What company does Alex Owens work for?

Alex Owens works for Women In Research (Wire)

What is Alex Owens's role at the current company?

Alex Owens's current role is Non Executive Director.

What is Alex Owens's email address?

Alex Owens's email address is al****@****y.co.uk

What is Alex Owens's direct phone number?

Alex Owens's direct phone number is +4420782*****

What schools did Alex Owens attend?

Alex Owens attended Stanford University Graduate School Of Business, Robert Gordon University.

What skills is Alex Owens known for?

Alex Owens has skills like Strategy, Customer Insight, Segmentation, Business Strategy, Management, Marketing Strategy, Market Research, Marketing, Analytics, Digital Marketing.

Who are Alex Owens's colleagues?

Alex Owens's colleagues are Teresa Müller, Dieter Grote, Isabelle Bommes, Thomas Schliemann, Stella Neumeier, Mehmet Kurtlar, Peter Forsthoff.

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