Developed the launch and growth strategies (Content, Media, PR, social, and events) for a new consumer business within Sony.● This model served for minimizing cost per acquisition and maximizing revenue per user in hyperlocal markets that could be replicated at scale as the company grows.● Created a platform, content, and influencer strategy for social to fulfill business needs for brand voice, awareness, paid media, content partnerships, customer service/engagement, and driving acquisition.

Led a team that created definitive, innovative, best in class marketing campaigns that drove awareness, engagement, and brand affinity for two of the top five television networks in the US. I spearheaded high profile campaigns for shows created by Conan O’Brien, Lorne Michaels, Steve Carrell, Michael Showalter, and Dwyane Wade, as well as partnerships with fan-fueled organizations like NBA, NCAA, MLB, AEW, and NHL.● Functioned as the project manager of full funnel integrated marketing campaigns - devised versatile go-to-market strategies, developed iconic creative, drove big picture initiatives while navigating short term priorities, managing agencies and multi-million dollar budgets, collaborating across the organization to foster great ideas and efficiencies, earned media and press coverage for storytelling, executed creative across complex media plans and non-traditional media, and launched top notch social/digital content that brought campaigns to life.● Filed for a design patent with the USPTO for a product launch that was the focal point of an AEW campaign● Established partnerships & merchandising for CPG with Disney, DC Comics, Funko, Gamestop, CultureFly, iHeart, and Shinola● Launched three #1 scripted series in three years with YOY viewership increases in the face of industry-wide declines of 20-30%, as well as maintained the massively successful AEW wrestling franchise in direct competition to WWE.● Led the FRIENDS 25th Anniversary campaign partnership with Warner Bros which garnered over 3 billion impressions and drove an uptick in WM’s global revenue in 2019 through merchandise development, sponsorship integrations, andconsumer activations.● Rebranded CONAN & Team Coco digital in a joint venture that established the brand as a content distribution platform and a leader in live events and podcast content.● Executed numerous first-to-market and award-winning experiential activations at consumer events (ComplexConSDCC, NY Comedy Fest, SxSW)

I've had the privilege of recording and arranging strings for artists spanning multiple genres. My recordings have maintained the #1 spot on several Billboard charts, including Pop, Rap, and R&B charts. I am featured on 9 different Grammy nominations, including 2018 Album Of The Year as well as the soundtrack for the 2020 film, "Antebellum".I've also spent several years touring with various artists, with performances at Glastonbury, the Grammy Awards, BET Awards, The White House, The Nobel Ceremony, Made in America, Rock in Rio, the iTunes Festival, Coachella, the Sydney Opera House, Chicago Symphony, San Francisco Symphony, and Madison Square Garden alongside Prince, Bruno Mars, Katy Perry, Earth Wind & Fire, Bon Iver, Sugarland, and David Gray.

Tonewood Design is a boutique furniture & product studio that is known for its Resonator Speakers and custom commercial installations at businesses and restaurants in Atlanta.

I reviewed all content for original programming that aired on tbs, TNT, and truTV from script to air: scripted, unscripted, and live events. I ensured our air complied with FTC regulations, met Turner corporate & legal guidelines, and maintained brand fidelity for both network and show. In short, I was a television censor. My position was incredibly high visibility as I had to make split second decisions during live programming that had massive business implications reaching into federal regulatory enforcement, ad sales implications, and potential over-censorship of the iconic voices and talent that appear on our networks.

I helped to develop programming content strategy for the launch of In Session and the 2012 HLN rebrand. I was the initial point of contact with production companies and content creators for the full phase of non-fiction programming acquisitions. In addition to programming & content development, I managed interview/screen tests for on-air talent and created a talent database to track talent availability across competing networks. Additionally I was responsible for researching the news landscape, market trends, and viewership demographics of reality television to create family friendly non-fiction programming for HLN.